Medical tourism marketing – opportunities and challenges by Dr Prem Jagyasi

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Medical tourism marketing – opportunities and challenges presents latest trends in medical tourism and what are key challanges in marketplace.

Read more about speaker at www.DrPrem.com

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  • Good A/N L&G.As you can make out by topic that the presentation is completely focused on GCC target market.Well, most of leading Asian healthcare organizations are already serving GCC patients, but I would try to disclose some in-depth information about GCC market, how good marketing strategies could provide you penetration tools to capture a good pie of target market.My topic is focused on GCC & Islamic healthcare consumers. Some organizations in Asia are already serving this segment but I thought to uncover GCC market’s potentiality for organization who they are poised to capture big pie from this segment.
  • Medical travel is not new word, many years ago greed patient traveled to place called epidura, then roman & Britain patient traveled for water & spa treatment. The first recorded instance of Medical travel was when Florence (Mother of Nursing Services) started referring patients from Switzerland to turkey. Then Cuba started forma medical travel promotion, followed by Argentina, Mexico brazil….etc. But in the last decade, developing Asian countries started attracting developed world, inviting them for benefits of low cost medical services combining with the joy of tourism attraction. This why a term called Medical Tourism was coined. In my opinion the current medical tourism work as one way street at MTA we are trying to develop two street which will lead this industry to Global Healthcare Industry.
  • Lets have quick look on cost factor examples in US healthcare market: 45 million U.S. citizens are without health insurance.250 million U.S. citizens are with limited health insurance. Over 18% of 250 million insured American have pre-existing medical conditions, not qualifying for insurance coverage, resulting in out of pocket expenses.The cost of malpractice insurance in the US is USD100, 000 while the comparable malpractice insurance cost in India is just USD4000.Examples of extremely high medical cost procedures in US.Let us see how a cartoonist see US Healthcare?
  • Lets have look on need factor in UK market?(Read Out)
  • Another need factor examples in Canada.(READ IT)
  • Another need factor examples in Canada.(READ IT)
  • Visa database, reveal very interesting information about how visitors spent money in Asia Pacific. The study, which is based on actual transactions, not on surveys, indicated the Medical purchasing rank number five. Significantly highlighting the strength of Medical Industry in Asia Pacific region.
  • Medical tourism is creating tremendous opportunities for Government sector, tourism board, private healthcare, health-travel facilitators and travel agents.
  • In the case of medical tourism related travel, there is sufficient evidence from past studies which indicates that perceptions of destinations and the value of medical solutions are positively correlated. Hence organizations must consider all these three factors before developing brand strategies.
  • Good A/N L&G.As you can make out by topic that the presentation is completely focused on GCC target market.Well, most of leading Asian healthcare organizations are already serving GCC patients, but I would try to disclose some in-depth information about GCC market, how good marketing strategies could provide you penetration tools to capture a good pie of target market.My topic is focused on GCC & Islamic healthcare consumers. Some organizations in Asia are already serving this segment but I thought to uncover GCC market’s potentiality for organization who they are poised to capture big pie from this segment.
  • Medical tourism marketing – opportunities and challenges by Dr Prem Jagyasi

    1. 1. Medical Tourism Marketing – Opportunities and Challenges <br />Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE<br />Chief Strategy Officer – Medical Tourism Association, USA<br />
    2. 2. Topic<br />
    3. 3. Terms <br />
    4. 4. Medical Travel Trends<br />Source: Internet / <br />
    5. 5. Medical Tourism Trends & Streams <br />Source: Internet / wiki / <br />
    6. 6. Medical Tourism to Global Healthcare <br />Source: Internet / wiki / <br />
    7. 7. What are the key drivers and factors of the growth of current medical tourism <br />
    8. 8. Healthcare Cost in US<br />Source : Medtrotter / Medretreat / Internet Search<br />
    9. 9. Cost Comparison <br />
    10. 10. Healthcare Need Factor in UK<br />Source : Medtrotter / Internet Search<br />
    11. 11. Healthcare Need Factor in Canada<br />Source : Medtrotter / Internet Search<br />
    12. 12. Multiple Factors in Europe<br />Source : Medtrotter / Internet Search<br />
    13. 13. Why is Medical Tourism Booming? What are industry drivers?<br />
    14. 14. Key Factors. 5A Factors.<br />
    15. 15. Understanding economical point of view in Medical Tourism.<br />
    16. 16. Market Potentiality<br />Source: Visa – Online <br />Source : www.visa-asia.com<br />
    17. 17. Ref: Deloitte Report 2008<br />Medical Tourism Opportunities<br />
    18. 18. Industry Potential<br />$60 billion <br />$20 billion <br />
    19. 19. Opportunities for Medical Tourism for Tourism / Travel Sector in Middle East<br />
    20. 20. Opportunities<br />
    21. 21. Brand Development in Medical Tourism<br />BRAND DEVELOPMENT in MT<br />
    22. 22. Emerging Global Trends<br />
    23. 23. Medical Tourism Marketing Challenges for Travel/Tourism/Concierge Sector<br />
    24. 24. Marketing Challenges in Medical Tourism Middle East<br />Marketing in Medical Tourism<br />Identifying Target Market<br />Developing Products and Services<br />Developing communication and promotional strategies<br />Understanding cultural, ethical and legal issues<br />Difference/complexity between Accredited / highly regulated industry vs. non-accredited industry<br />Delivering value preposition<br />Understanding price structure<br />
    25. 25. Copyright / Disclaimer <br />The presentation is for information purpose and related to medical tourism / global healthcare industry only. The presentation is not complete without audio commentary. No material within this presentation may be copied, in any form, for public, private, or commercial use without prior approval. <br />Sourced information in this presentation may have copyright material of respected owner. Healthcare for Islamic Patient is for information only. The presenter holds no responsibility/liability. <br />Please send email at prem@jagyasi.com for more details. Visit www.DrPrem.com<br />
    26. 26. Marketing Medical Tourism in Middle East<br />Dr Prem Jagyasi<br />Chartered Marketing Consultant<br />MD & CEO – ExHealth, Dubai HealthCare City, Dubai, UAE<br />Chief Strategy Officer – Medical Tourism Association, USA<br />

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