1. Dr Prem | DrPrem.com
Developing Wellness Business
Dr Prem
An award winning leader, global
speaker and author

2. Dr Prem | DrPrem.com
Wellness Research
Researched 125 Wellness Therapies
45 Countries Travelled
100+ Countries Researched
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3. Dr Prem | DrPrem.com
Topic Landscape
Understanding Wellness
Factors and Drivers of Wellness Growth
Wellness Facts and Figures
Wellness Opportunities and Challenges
Developing Sustainable Wellness Business
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4. Dr Prem | DrPrem.com
What is Wellness?
• Health is lack of Diseases and disorder. Wellness is Perfect Balance of Mental,
Physical and Spiritual system.
• Wellness is positive, holistic and multidimensional. Each dimension is to
achieve wellness.
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important
Wellness
Physical
Mental Emotional
Environmental
Spiritual
Social Occupational

5. Dr Prem | DrPrem.com
Global Wellness Industry – $3.4Tr
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Ref: Global Spa and Wellness Economy

6. Dr Prem | DrPrem.com
Facts of Wellness Industry in India
1,00,00 Crore
15-17% Growth
160-180 Billion
INR
50 Billion
• India’s wellness industry is poised to
touch Rs. 1,00,000 crore by 2015.
• With a compounded annual growth rate
of 15-17 per cent, from about Rs 70,000
crore in 2012.
• The alternate therapy market in India is
estimated at 160 billion to 180 billion
INR.
• The total size of the Indian Ayurvedic
market is Rs. 50 billion and it is growing
substantially at a rate between 10-15
per cent, with the same growth rate
targeted for the next 10 years.
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Ref: PWC & FICCI

7. Dr Prem | DrPrem.com
Why Wellness Business Growing?
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Depression Factor
• Worlds 5%
population is
suffering from
depression.
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9. Dr Prem | DrPrem.com
Wealth Contribution
• World is becoming richer? More people are
becoming millionaire with high disposable income.
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Wealth X report
predicts India will have
4.37 lakh millionaires
by 2018, and
potentially double that
number by 2023.

10. Dr Prem | DrPrem.com
Lifestyle Disorders
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• Stress Contributor
• Sedentary Lifestyle
• Environmental Changes
• Wars and disruptions
• Multitasking | Over work load

11. Dr Prem | DrPrem.com
Why Wellness is solution?
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12. Dr Prem | DrPrem.com
Wellness
Lifestyle
• Wellness involves people making lifestyle choices in order
to live life to its fullest potential.
Wellbeing
• Wellness is the process of discovering ways to promote
health and wellbeing.
Mind Body
and Soul
• It is important to understand the physical, emotional and
psychological symptoms of every individual in order to
choose the best and most effective wellness treatment.
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13. Dr Prem | DrPrem.com
Wellness Therapies
•refers to the use of alternative medicine together with
conventional medical treatment, or in addition to the
conventional medicine. In simple terms, complementary
medicine complements the treatment.
Complementary
medicine
•refers to unconventional approach of improving one’s health
and treating physical ailments instead of conventional medicine.
The terms used to describe the practice of alternative medicines
in different cultures are traditional medicines, holistic
medicines, and oriental medicines.
Alternative
medicine
•refers to combination of complementary and alternative
medicine with conventional medicine.
Integrated
medicine
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14. Dr Prem | DrPrem.com
Type of Therapies
•Integrate complete systems of theory, diagnosis and practice.
•Ayurveda, Unani, HomeopathyWhole medical
systems
•Covers a wide range of techniques that can improve the capacity of the human mind to affect
bodily function and symptoms. Mind-body techniques focus on improving the communication
between a person’s mind and body. The system uses behavioral, psychological, social and
spiritual methods to improve one’s health or treat different diseases.
•Meditation, art therapy, guided imagery, hypnotherapy, biofeedback, music therapy, and yoga.
Mind-body medicine
•Biologically based therapies involve the use of natural products for treating various physical
ailments.
•Diet therapy, herbal medicine, orthomolecular medicine, Chinese food therapy, fasting, urine
therapy, and Chelation therapy.
Biologically Based
Therapies
•All about manipulating different parts of the human body.
•Acupressure, chiropractic, massage, shiatsu, reflexology, myofascial release, naprapathy.Manipulative and
body-based therapies
•Many CAM practitioners believe that there are energy fields in our bodies, and people get sick
when there is any kind of disturbance with the flow of these invisible energy forces. In order to
stay healthy, these energy forces need to flow freely.
•Qi gong, therapeutic touch, Japanese reiki, yoga, and magnet therapy.
Energy Medicine
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15. Dr Prem | DrPrem.com
Wellness Opportunities
Innovative Spa and
Wellness Centers
Spa with clinic in
hotels Spas in hospitals Clinics in Spa
Dedicated Wellness
Therapy Centers
Ayurveda, Unani,
Alternative
Medicine
Wellness apps and
web aps Web Apps Mobile apps
Fitness & Lifestyle
App
Future of prescribed
wellness and
personalized
medicines.
Herbal
Medicines.
Ayurveda and
Herbal Products
Integrative medicine
Development in
Ayush -
Ayurveda, Yoga,
Uniani, Sidha and
Homeopathy
Wellness Products Anti Ageing
Therapy based
products
Beauty, Skin, Hair
care Herbal
Wellness Real Estates Well Hotels Wellness Hotels
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16. Dr Prem | DrPrem.com
Key Wellness Challenges
• Lack of Regulations
• Lack of information
• Evidence based treatment
• Promotional regulations
• Centralized structures and protocols
• Continuity of care in Wellness Tourism
• Mislabeling concern
• Lack of insurance accpetability
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17. Dr Prem | DrPrem.com
Developing Sustainable Wellness Business
Product
• Develop a
product
that sales
and
support
lifestyle
related
issues.
Market
• Identify
your target
market and
align your
wellness
offerings.
Brand
• Develop a
wellness
brand
before it
becomes
segmented.
Care
• Contribute
instead of
just collect.
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18. Dr Prem | DrPrem.com
Developing Wellness Business
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