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Medical Tourism in Croatia - affordable treatments and prominent providers


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Medical Tourism in Croatia - affordable treatments and prominent providers. Orthopedic, stem cell, neurosurgery, wellness & rehabilitation, dental, cosmetic, eye,...

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Medical Tourism in Croatia - affordable treatments and prominent providers

  1. 1. Croatian Medical Tourism<br />Powered by Peti kantun d.o.o.<br />
  2. 2. Croatian medical tourism – ABOUT US<br />One thing we can say for sure: mediocrity will not bring you a victory of anykind. It<br />never was so and will never be so. In our attempt to achieve success, we decided not <br />to be so obnoxiously normal. Ordinary behavior will only bring us to ordinary ideas, <br />products and services. Fortunately we are willing to take the risk of breaking a few <br />rules and disregarding some norms in the attempt to discover and produce something <br />completely new, an undiscovered market niche and create a short-term monopoly <br />while earning some money along the way.<br />We believe we have the gift and guts to plot and create miracles. Because being just <br />good isn&apos;t good enough anymore. To succeed we need to surprise and attract people. <br />For this reason we run an unusual business. Simple. Innovative. Fresh.<br />Petikantun – factory of ideas and dreams, competing in the field of imagination,<br />inspiration, ingenuity and initiative. <br />
  3. 3. Croatian medical tourism – CONTENT<br /><ul><li> About medical tourism
  4. 4. Economy / Opportunities
  5. 5. Medical facilitators
  6. 6. Goals
  7. 7. Strategy
  8. 8. Why with us?</li></li></ul><li>Croatian medical tourism – MEDICAL TOURISM FACTS<br />Four basic groups benefit the most from medical tourism: <br />50 million U.S citizens without health insurance face staggering medical bills for serious procedures.<br />250 million U.S citizens with limited health Insurance.<br />330 Million U.S citizens currently seeking cosmetic or dental procedures.<br />32 Million Canadian or English patients <br />with chronic pain or disability and remain <br />on waiting list.<br />
  9. 9. Croatian medical tourism – MEDICAL TOURISM FACTS<br />Medical tourism – world TOP destinations<br /><ul><li> ASIA: India, Thailand, Singapour, Malesya
  10. 10. CENTRAL AMERICA: Mexico, Cuba
  11. 11. SOUTH AMERICA: Brasil, Venezuela, Argentina, Colombia
  12. 12. EUROPA: Hungary, Poland, Spain, </li></ul> Turkey <br />
  13. 13. Croatian medical tourism – MEDICAL TOURISM FACTS<br />Major outbound markets<br /><ul><li>USA: high prices, 50 mil. without health insurance; 50 mil. more with basic health insurance
  14. 14. UK: long waiting lists, high prices, limited health insurance coverage
  15. 15. Canada: high prices, long waiting lists
  16. 16. EU: high prices</li></li></ul><li>About medical tourism – INDUSTRY DRIVERS<br />
  17. 17. About medical tourism – INDUSTRY DRIVERS<br />100 % = 49.980 patients<br /><ul><li> Number of patients come from providers that participated in research; total market size assumes that participating providers represent 60 – 80 % of market.</li></ul> Source: McKinsey analysis <br />
  18. 18. About medical tourism – KEY INDUSTRY FACTORS<br />
  19. 19. Medical tourism – ECONOMY / OPPORTUNITIES<br />Patient Demand, Outbound Tourism<br />ASSUMPTIONS <br /><ul><li> In 2007, aprox. 750.000 Americans traveled outbound for medical care. That number will increase to 6 mil by 2010.
  20. 20. After 2010, the growth rate will begin to fall due to supply capacity constraints in foreign countries
  21. 21. Upper / Lower bound estimates assume the growth rate is higher / lower than the base case estimate Source: Deloitte Center for Health Solutions </li></li></ul><li>Medical tourism – ECONOMY / OPPORTUNITIES<br />Projection of: Spent overseas for care / Lost revenue for US health care providers <br />Source: Deloitte Center for Health Solutions <br />
  22. 22. Medical tourism – COST COMPARATION<br />Prices are for 2009, approximate and include estimated airfare for patient and companion. Prices will vary based upon many factors (hospitals, doctor’s experience, currency rates,...) . <br />Source: <br />
  23. 23. Medical tourism – ECONOMY / OPPORTUNITIES<br />
  24. 24. Medical tourism – ECONOMY / OPPORTUNITIES<br />
  25. 25. Medical tourism – MEDICAL TOURISM FACILITATOR<br />MEDICAL TOURISM FACILITATOR<br /><ul><li>sourcing health provider
  26. 26. sourcing consumers
  27. 27. providing travel & tourism support</li></li></ul><li>Medical tourism – WHY FACILITATOR<br />
  28. 28. Croatian Medical tourism – GOALS<br />Goals<br /><ul><li>Satisfied medical tourists
  29. 29. Promotion Croatia as medical tourism destination
  30. 30. Well known industry positioning as facilitator
  31. 31. Become major player on domestic market</li></li></ul><li>Croatian Medical Tourism – STRATEGY<br />Strategy<br /><ul><li> Identifying target market
  32. 32. Promoting as Medical & Tourism Facilitator
  33. 33. Understanding patients needs
  34. 34. Identifying health care providers
  35. 35. Matching patients with providers
  36. 36. Expecting unexpected</li></li></ul><li>Croatian Medical Tourism – SWOT ANALYSIS <br />
  37. 37. Croatian Medical Tourism – MARKETING <br />Marketing<br /><ul><li>eMarketing
  38. 38. Social networks
  39. 39. Partnerships
  40. 40. Industry network
  41. 41. Events / fairs / congress
  42. 42. PR
  43. 43. Partners marketing channel</li></li></ul><li>Croatian Medical Tourism – BUSINESS MODEL<br />Marketing <br />Tourism packages<br />Patient <br />Travel & accomodation<br />CMT facilitator<br />Charging patients & providers<br />Medical provider<br />
  44. 44. Croatian Medical Tourism – WHY CROATIA <br /><ul><li>CROATIA is an extremely competitive health and medical destination for safe and affordable treatments not only for neighboring Europeans, but for travelers from North and South America as well.
  45. 45. CROATIA is recognizing for superlative care, </li></ul>treatments and procedures (rehabilitation <br />and wellness treatment, dental care, cosmetic<br />and plastic surgery, eye treatment, etc.). <br /><ul><li>CROATIA, with state of the art facilities, equipment and expertise, is building a growing reputation for the best service that still beats medical or health costs from throughout Europe and North America.</li></li></ul><li>Croatian Medical Tourism – BENEFITS<br /><ul><li> The VALUE is EXCEPTIONAL
  47. 47. The COUNTRY is building a growing REPUTATION
  48. 48. The MULTILINGUALISM is CRUCIAL for clear communication
  49. 49. The natural BEAUTIES with HISTORY and CULTURAL heritage, delicious CUISINE with warm and friendly PEOPLE should be DISCOVER
  50. 50. The DESTINATION is CROATIA</li></li></ul><li>Croatian Medical Tourism – TREATMENTS<br /><ul><li> Dental treatments
  51. 51. Eye treatments
  52. 52. Cosmetic & plastic surgery
  53. 53. Orthopedics treatment
  54. 54. Sports medicine treatment
  55. 55. Gynecological treatment
  56. 56. Rehabilitation, spa & wellnes treatments
  57. 57. General surgery
  58. 58. Corporate treatment</li></li></ul><li>Croatian Medical Tourism – CARE FACTOR<br /><ul><li>Before patient leave home</li></ul>(once patient have completed evaluation form and supplied us with his diagnostic tests, our medical specialist will <br />review his case, and we’ll offer him a choice of travel and accomodation options)<br /><ul><li>We’ll be waiting at the airport</li></ul>(we’ll be at the airport to greet patient when arrives, help with patient luggage and transfer <br />patient to hotel or convinient city apartment)<br /><ul><li>Settle in and relax</li></ul>(patient can have as much time as like for relaxation before medical procedure. <br />During that time CMT Patient Co-ordinator is just a phone call away for help and advice) <br /><ul><li>After the operation/treatment</li></ul>(when patient return from his/her procedure/treatment we’ll provide excellent aftercare and physical therapy to help <br />patient on his road to recovery. In the meantime we’ll be liaising with patient doctor back home to ensure <br />appropriate follow-up care)<br />
  59. 59. Croatian Medical Tourism – CARE FACTOR (basic flow chart)<br />Source: Deloitte Center for Health Solutions <br />
  60. 60. Croatian Medical Tourism – PACKAGES<br />Medical treatment +<br /><ul><li> Sailing
  61. 61. Fishing
  62. 62. Bird watching
  63. 63. Lace making
  64. 64. Wine tasting tour
  65. 65. Gastro tour
  66. 66. Spa & wellnes
  67. 67. Religious tourism,...</li></li></ul><li>Croatian Medical Tourism – MENAGEMENT <br />Management & Medical Board<br />CMT has been formed by professionals from<br />diverse fields who have a combined work<br />experience. Our team consists of professionals <br />in the fields of Medicine, Tourism & Travel,<br />Technology,Marketing& Sales, Insurance, Nursing <br />and healthcare etc. <br />