2. oOh! undertook research to better
understand the relationship between
large format billboards and consumers.
An online national study was undertaken
by SSI (Survey Sample International)
across a sample of 1050 consumers.
The results speak for themselves.
3. Source: SS!, Nov. 2009
How often do you see
large format billboards?
57.8% everyday/several times a week
4. Source: SS!, Nov. 2009
When do you see large
format billboards?
46.2% going to and from work
5. Source: SS!, Nov. 2009
When do you see large
format billboards?
47.1% going to the shopping centre
Source: SS!, Nov. 2009
6. Source: SS!, Nov. 2009
When do you see large
format billboards?
41.2% going to see friends and family
7. Source: SS!, Nov. 2009
Which of the following do you find
the most useful to be advertised on
large format billboards?
72.6% Websites
45.2% Telephone Numbers
8. Source: SS!, Nov. 2009
Of the outdoor advertising products,
which of these do you find the
easiest to read and understand?
59.6% Large Format Billboards
25.9% Bus Shelters
9. Source: SS!, Nov. 2009
Overall large format billboard perceptions
33% billboards remind me of brands/products I
have seen on TV
78.3% find billboards eye catching
39.4% found they give me something to look at
when I am out & about
10. Source: SS!, Nov. 2009
84.1%
agreed Road
Safety
70.8%
agreed Tourism
Research shows that
consumers think your
product is suited to
large format billboard
advertising!
49.9%
agreed
Restaurants 57.9%
agreed
Government
Messages
67.3%
agreed Mobile
Phones
62.8%
agreed
Automotive
67.3%
agreed
Events
