DAZIKZAK - Vietnamese social listening tool
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Giới thiệu sản phẩm DAZIKZAK, công cụ social listening ở Vietnam https://dazikzak.com/ https://www.facebook.com/dazikzak/
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DAZIKZAK - Vietnamese social listening tool
- 2. NOW. IT’S TIME. Listen To Your Social.
- 3. GENDA 26 Why do brands have to listen to the social? What is social listening? What makes DAZIKZAK different? NOW. IT’S TIME. Listen To Your Social.
- 4. 1. WHY DO BRANDS HAVE TO LISTEN TO THE “SOCIAL”?
- 5. 1. Why do brands have to listen to the “social”? GLOBAL Social landscape Jan 2017 Source: We’re social 2017 7,476 Million 3,773 Million 50% 2,789 Million 74%
- 6. 1. Why do brands have to listen to the “social”? VIETNAM Social landscape Jan 2017 Source: We’re social 2017 94,9 Million 46,0 Million 50,0 Million 53% 92% Almost half of population
- 7. 1. Why do brands have to listen to the “social”? 88% Customers are influenced by reading reviews. On average, 1 social customer will tell 42 other people about the company “Social” is leading decisions Social customers are no longer listen to brands’ messages. They listen to their peers. The social empowers voice of customers. Listen customer conversation. Find customer insight.
- 8. 2. WHAT IS SOCIAL LISTENING?
- 9. Statistic Forum News Social network 2. What is social listening? Filtering & analyzing data Collect conversations Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online
- 10. 2. What is social listening? 1. Discovering customer insights 2. Crisis management 3. Measuring campaign performance 4. Benchmark with competitors 5. Ranking a page, influencers etc. 6. Online customer support Using SOCIAL LISTENING for
- 11. 3. WHAT MAKES DAZIKZAK DIFFERENT?
- 12. 3. What makes DAZIKZAK different? DAZIKZAK is Built and Settled totally by Vietnamese with Artificial Intelligence - Machine Learning and Natural Language Processing A Native Vietnamese Speaker Measure sentiment of each entity and aspect of each entity. Training the machine to make the system understand deeply about each industry language. Reduce the human resources to verify. An each Industry Professional Unique crawler algorithm featuring a large, deep and high-quality coverage of data sources for each particular industry. A Smart Sorter
- 13. United States 46% United Kingdom 12% Canada, 7% Germany, 7% France, 5% Russia, 2% Netherlands, 2% Spain, 1% Israel, 1% Others, 19% English-based Source: SMM Tools and service report 2016 0 20 40 60 80 100 120 140 160 Paid Paid/ Free Free 160 22 18 3. What makes DAZIKZAK different? Social Listening tools market is dominant by English-based ones. • 80% of Social Listening tools are Indo-European Language group, especially English-based occupied 65%. • Total number of Social Listening tools are approx. 200. A Native Vietnamese Speaker <Social Listening Market | Worldwide>
- 14. 3. What makes DAZIKZAK different? Almost adapted from oversea system Issues of existing social listening Case 1: Vietnamese non accent “Toi nay da mat niem tin vao san pham cua cong ty nay. Bao la khang nuoc nhung khi mang den trung tam bao hanh kiem tra lai phai ton tien thay phu kien.” Case 2: Vietnamese slang “Mua nó, lơ tơ mơ là SML” “Truất, quất đi mại” “Ad cứ thả thính như vầy, sao chịu nổi” Can Not understand well about Vietnamese language. A Native Vietnamese Speaker
- 15. 3. What makes DAZIKZAK different? DAZIKZAK DAZIKZAK SPECIFIC/DIFFERENT DICTIONARY FOR EACH INDUSTRY • Not miss any pieces of conversation which talk about your brand A Native Vietnamese Speaker Positive Non Sentiment Product name “ Cả cái xe ô tô đó bị tông nát đầu thế kia cơ à :O” “ Chiếc kia mới nhìn ngon phết! ” “ Cả cái xe ô tô đó bị tông nát đầu thế kia cơ à :O” “ Chiếc kia mới nhìn ngon phết! ”
- 16. 3. What makes DAZIKZAK different? • Many discussions about your brand on internet (SNS, News, Forum) • Engagements of discussion on internet Raw & complicated data What you have What DAZIKZAK does Selected data (No spam, No Ads) A Smart Sorter Talk about brand Talk about brand Talk about brand Ads Ads Ads Ads Ads Spam Spam Spam Spam Spam Talk about brand Ads Spam Ads Spam Unique crawler algorithm featuring a large, deep and high-quality coverage of data sources for each particular industry. DAZIKZAK DAZIKZAK Talk about brand Talk about brand Talk about brand Talk about brand • Crawler the database on Facebook – the most active SNS in Vietnam. • Custom crawler database on websites, forums.
- 17. 3. What makes DAZIKZAK different? Content data collecting Eliminate Spams content Data classification Auto Sentiment analysis Data screening Specific industry dictionary Irrelative comment Very positive Positive Non sentiment Negative Very negative NLP A Native Vietnamese Speaker, An each Industry Professional and a Smart Sorter DAZIKZAK | PROCESS
- 18. Let’s meet and talk Check out on: https://dazikzak.com/ Let us know how we can help, or schedule a demo of our services. Talk soon! Diem Ho(Ms.) (+84)972337374 diemho@flix.top Phuong Pham(Ms.) (+84)909297155 phuongpham@flix.top Nhan Nguyen(Ms.) (+84)909804178 nhannguyen@flix.top
- 19. See you soon!