Let the Students do the Talking...

Let the students do the talking… Alison Wildish Edge Hill University Tags: iwmw2007

- The changing role of a Web Manager
Edge Hill University
Where I’m coming from
- The changing web
- Yesterday: Where we were at Edge Hill
- Today: Where we are
- Tomorrow: Where we are going
What will the future hold?
- Questions
Contents…

- IWMW 2001 – People… HTML, Accessibility, Content Management… - IWMW 2003 - Semantic web The changing role of a Web Manager Wikis Blogs Widgets

Established in 1885 (Teacher Training, University College)
University title in 2006
Size: 8160 FTEs
Located in Ormskirk ?!
Substantial investment in Marketing…
Edge Hill University: In context

Me and my role Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy!) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE

Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles
Academic
Teaching and Learning
IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain

The wider web: word of mouth (user reviews), feeds
More collaborative tools – more people have their say
The pro-am culture… everyone is an expert
Prosumer
What is a trusted source?
- Informal
The changing web

Alison is… taking a moment to compose her thoughts… Updated seconds ago

- Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends

The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it

The changing web: trends

“ Everything you can do I can do better ” Everything you provide I can (usually!) get for free

“ 100 MB inbox?! I can get twenty times that for free… and it always works! ”

The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere

Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads

The changing web: trends A University response…

The changing web: trends Be afraid, be very afraid…

The changing web: trends Embrace it!

The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone

The changing web: trends POSITIVES negatives

An opportunity not a threat!

The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in on the intranet” “ We’ll send an email out to the students”

The changing web: trends We ‘ got with the programme ’

The changing web: trends

Where we are going… blogs.edgehill.ac.uk

They don’t use our stuff so… we’ll integrate with their stuff

(My vision of) the future…
university.ac.uk
Info from:
-UCAS
- TQI
- NSS (monthly not annually)
- Alumni reviews (graduate prospects)
General comments
whatuni.co.uk
facebook.com
(General) prospective student
edgehill.ac.uk
Info from:
Community
Updates (subscription)
(Serious) prospective student / applicant

(My vision of) the future… Core student ID Student UK Federated Access

Everything I have said is gospel because I’ve published it on my blog!

Alison is… glad that’s over with! Updated seconds ago

Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: iwmw2007

http://www.ukoln.ac.uk	28
http://scienceoftheinvisible.blogspot.com	8
http://lanyrd.com	3
https://serv01.bl.ulcc.ac.uk	1

Let the Students do the Talking...

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