Let the Students do the Talking...
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Let the Students do the Talking...

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Talk on "Let the Students do the Talking..." by Alison Wildish at IWMW 2007.

Talk on "Let the Students do the Talking..." by Alison Wildish at IWMW 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/wildish/

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Let the Students do the Talking... Let the Students do the Talking... Presentation Transcript

  • Let the students do the talking… Alison Wildish Edge Hill University Tags: iwmw2007
    • - The changing role of a Web Manager
    • Edge Hill University
    • Where I’m coming from
    • - The changing web
    • - Yesterday: Where we were at Edge Hill
    • - Today: Where we are
    • - Tomorrow: Where we are going
    • What will the future hold?
    • - Questions
    Contents…
  • - IWMW 2001 – People… HTML, Accessibility, Content Management… - IWMW 2003 - Semantic web The changing role of a Web Manager Wikis Blogs Widgets
    • Established in 1885 (Teacher Training, University College)
    • University title in 2006
    • Size: 8160 FTEs
    • Located in Ormskirk ?!
    • Substantial investment in Marketing…
    Edge Hill University: In context
  •  
  • Me and my role Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy!) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
  • Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles
            • Academic
            • Teaching and Learning
    IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain
    • The wider web: word of mouth (user reviews), feeds
    • More collaborative tools – more people have their say
    • The pro-am culture… everyone is an expert
    • Prosumer
    • What is a trusted source?
    • - Informal
    The changing web
  • Alison is… taking a moment to compose her thoughts… Updated seconds ago
  • - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends
  •  
  • The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it
  • The changing web: trends
  • “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free
  • “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”
  • The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere
  • Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
  • The changing web: trends A University response…
  • The changing web: trends Be afraid, be very afraid…
  •  
  • The changing web: trends Embrace it!
  • The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone
  • The changing web: trends POSITIVES negatives
  • An opportunity not a threat!
  • The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in on the intranet” “ We’ll send an email out to the students”
  • The changing web: trends We ‘ got with the programme ’
  • The changing web: trends
  • The changing web: trends
  •  
  • The changing web: trends
  •  
  • Where we are going… blogs.edgehill.ac.uk
  • They don’t use our stuff so… we’ll integrate with their stuff
  • (My vision of) the future…
    • university.ac.uk
    • Info from:
    • -UCAS
    • - TQI
    • - NSS (monthly not annually)
    • - Alumni reviews (graduate prospects)
    • General comments
    • whatuni.co.uk
    • facebook.com
    (General) prospective student
    • edgehill.ac.uk
    • Info from:
    • Community
    • Updates (subscription)
    (Serious) prospective student / applicant
  • (My vision of) the future… Core student ID Student UK Federated Access
  • Everything I have said is gospel because I’ve published it on my blog!
  • Alison is… glad that’s over with! Updated seconds ago
  • Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: iwmw2007