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Let the Students do the Talking...


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Talk on "Let the Students do the Talking..." by Alison Wildish at IWMW 2007.

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Let the Students do the Talking...

  1. 1. Let the students do the talking… Alison Wildish Edge Hill University Tags: iwmw2007
  2. 2. <ul><li>- The changing role of a Web Manager </li></ul><ul><li>Edge Hill University </li></ul><ul><li>Where I’m coming from </li></ul><ul><li>- The changing web </li></ul><ul><li>- Yesterday: Where we were at Edge Hill </li></ul><ul><li>- Today: Where we are </li></ul><ul><li>- Tomorrow: Where we are going </li></ul><ul><li>What will the future hold? </li></ul><ul><li>- Questions </li></ul>Contents…
  3. 3. - IWMW 2001 – People… HTML, Accessibility, Content Management… - IWMW 2003 - Semantic web The changing role of a Web Manager Wikis Blogs Widgets
  4. 4. <ul><li>Established in 1885 (Teacher Training, University College) </li></ul><ul><li>University title in 2006 </li></ul><ul><li>Size: 8160 FTEs </li></ul><ul><li>Located in Ormskirk ?! </li></ul><ul><li>Substantial investment in Marketing… </li></ul>Edge Hill University: In context
  5. 6. Me and my role Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy!) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE
  6. 7. Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles <ul><ul><ul><ul><ul><li>Academic </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Teaching and Learning </li></ul></ul></ul></ul></ul>IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain
  7. 8. <ul><li>The wider web: word of mouth (user reviews), feeds </li></ul><ul><li>More collaborative tools – more people have their say </li></ul><ul><li>The pro-am culture… everyone is an expert </li></ul><ul><li>Prosumer </li></ul><ul><li>What is a trusted source? </li></ul><ul><li>- Informal </li></ul>The changing web
  8. 9. Alison is… taking a moment to compose her thoughts… Updated seconds ago
  9. 10. - Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends
  10. 12. The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it
  11. 13. The changing web: trends
  12. 14. “ Everything you can do I can do better ” Everything you provide I can (usually!) get for free
  13. 15. “ 100 MB inbox?! I can get twenty times that for free… and it always works! ”
  14. 16. The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere
  15. 17. Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
  16. 18. The changing web: trends A University response…
  17. 19. The changing web: trends Be afraid, be very afraid…
  18. 21. The changing web: trends Embrace it!
  19. 22. The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone
  20. 23. The changing web: trends POSITIVES negatives
  21. 24. An opportunity not a threat!
  22. 25. The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in on the intranet” “ We’ll send an email out to the students”
  23. 26. The changing web: trends We ‘ got with the programme ’
  24. 27. The changing web: trends
  25. 28. The changing web: trends
  26. 30. The changing web: trends
  27. 32. Where we are going…
  28. 33. They don’t use our stuff so… we’ll integrate with their stuff
  29. 34. (My vision of) the future… <ul><li> </li></ul><ul><li>Info from: </li></ul><ul><li>-UCAS </li></ul><ul><li>- TQI </li></ul><ul><li>- NSS (monthly not annually) </li></ul><ul><li>- Alumni reviews (graduate prospects) </li></ul><ul><li>General comments </li></ul><ul><li> </li></ul><ul><li> </li></ul>(General) prospective student <ul><li> </li></ul><ul><li>Info from: </li></ul><ul><li>Community </li></ul><ul><li>Updates (subscription) </li></ul>(Serious) prospective student / applicant
  30. 35. (My vision of) the future… Core student ID Student UK Federated Access
  31. 36. Everything I have said is gospel because I’ve published it on my blog!
  32. 37. Alison is… glad that’s over with! Updated seconds ago
  33. 38. Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University Tags: iwmw2007