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SOCIAL MEDIA
 MARKETING
     for
    LEAD
 GENERATION

  - Siva Yenneti
    Business Exposure & Brand Recognition
                      © 2013 ITVibes, Inc. All rights reserved.
    Material may not be reproduced or distributed in any form without permission.
Marketing 101

    “87% of local customers trust
    recommendations from their
    friends and family on Social
    Media.”



2   2/27/2013
5 ways you could use Social
    Media for business

    1.   Audience Building
    2.   Local Branding
    3.   Building Relationships
    4.   Industry Expertise
    5.   Lead Generation

Content to Community to Customer
3
3 Ways to Succeed in Social Media



       1              2            3
    Audience       Content       Action




4
Know your Audience

    1. Focus on your customers. Not
       yourself.
    2. Target age group
    3. B2B or B2C or Both?
    4. Where do they hang out?
    5. What do they like? Dislike?


Content to Community to Customer
5
Content

    1.   Tell and Sell. Not Yell and Sell.
    2.   Use Blogs for Back links
    3.   Create relative messages
    4.   Keep it local and real time
    5.   Make it entertaining
    6.   Use Media


Content to Community to Customer
6
Call 2 Action

    1.   Be consistent
    2.   Give first. Get later.
    3.   Solve. Don’t sell.
    4.   Be patient
    5.   Follow 80/20 rule


Content to Community to Customer

7
Facebook Optimization




8   2/27/2013
Twitter Optimization




9   2/27/2013
LinkedIn Optimization




10   2/27/2013
Think before you Act

     Based on your:
     1. Business Model
     2. Marketing Goals
     3. Growth potential
     4. Sales Targets

                       Start somewhere
11   2/27/2013
Glad you came.

             facebook.com/itvibes

             itvibes.com
             siva@itvibes.com
             (281) 636 4616




12   2/27/2013

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Increase your customers with an effective Social Media strategy

  • 1. itvibes.com itvibes.com/facebook SOCIAL MEDIA MARKETING for LEAD GENERATION - Siva Yenneti Business Exposure & Brand Recognition © 2013 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Marketing 101 “87% of local customers trust recommendations from their friends and family on Social Media.” 2 2/27/2013
  • 3. 5 ways you could use Social Media for business 1. Audience Building 2. Local Branding 3. Building Relationships 4. Industry Expertise 5. Lead Generation Content to Community to Customer 3
  • 4. 3 Ways to Succeed in Social Media 1 2 3 Audience Content Action 4
  • 5. Know your Audience 1. Focus on your customers. Not yourself. 2. Target age group 3. B2B or B2C or Both? 4. Where do they hang out? 5. What do they like? Dislike? Content to Community to Customer 5
  • 6. Content 1. Tell and Sell. Not Yell and Sell. 2. Use Blogs for Back links 3. Create relative messages 4. Keep it local and real time 5. Make it entertaining 6. Use Media Content to Community to Customer 6
  • 7. Call 2 Action 1. Be consistent 2. Give first. Get later. 3. Solve. Don’t sell. 4. Be patient 5. Follow 80/20 rule Content to Community to Customer 7
  • 11. Think before you Act Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets Start somewhere 11 2/27/2013
  • 12. Glad you came. facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 12 2/27/2013