Cloud computing is a new model for contracting and delivering information technology. It can safely be stated to be the biggest paradigm shift in IT in decades, with significant impact on the way IT departments operate going forward. This shift provides opportunities for training and consulting companies. They can offer various training and certification options. This presentation covers the Cloud Technology Associate certification CTA from the Cloud Credential Council (CCC). The CCC Cloud Technology Associate certification demonstrates that candidates have the basic skill set and knowledge associated with cloud and virtualization. The certification allows IT professionals to operate effectively in a cloud environment. Also, IT departments will obviously benefit from a better understanding of the cloud environment. CTA is also a stepping stone for the Professional-level cloud certifications from the CCC. Training materials and exams can be purchased through ITpreneurs.

1. Go-To-Market Enablement Session
• Enabling IT to Make
Better Cloud Decisions –
Offering CTA Training

2. Welcome

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4. Today’s Speakers
Moderators:
Marcel Heilijgers
Executive Director, Cloud Credential Council
May Sau
Marketing Manager, ITpreneurs
Presenter:
Sudhakar Nagasampagi
Lead Author and Trainer

5. Agenda
● Cloud - The Lay of the Land
● What is the Cloud Technology Associate?
● Market Opportunities
● Selling Strategies
● Get Started
● Questions & Answers

6. Cloud: The Lay of the
Land

7. Cloud Computing: A Necessity in Today’s Era
“How soon should I move
to the cloud?”
“Should I move to the
cloud?”

8. Organizations are Ready to Adopt the Cloud
KPMG study: “Business executives are
starting to fully appreciate the potential
transformative value that cloud can bring to
the enterprise”
McKinsey & Company’s report: “The total
economic impact of cloud technology is
projected to be $1.7 trillion to $6.2 trillion
annually in 2025.”
Gartner: “The use of cloud computing is
growing, and by 2016 this growth will increase
to become the bulk of new IT spend.”

9. Why is Cloud Computing a Necessity?
The cloud is now a necessity for many, especially in today’s era, when you want to
take advantage of the multiple benefits that come with it, including:
● almost no investment is required,
● faster provisioning,
● elastic scalability and,
● high availability and reliability are all achieved seamlessly.
It is, therefore, no wonder that cloud adoption is increasing rapidly day by day.

10. Cloud is Not Without Its Challenges
Security Compliance Privacy

11. The Skills Gap is Real!
Available skills
Sought-after skills
Cloud Technology
Associate

12. What is the Cloud
Technology
Associate?

14. Cloud Technology Associate (CTA)
The Cloud Technology Associate (CTA), a vendor-neutral course and certification,
demonstrates that candidates have the basic skill set and knowledge associated
with cloud and virtualization.
CTA is a 3-day course which gives more insight into the latest trends of
● the business and technical perspectives of the cloud and virtualization,
● an overview of cloud related technologies, applications and cloud adoption,
● cloud security, risk and governance and
● a new approach to cloud service management.

15. Market Opportunities

16. Market Size
● The cloud computing services market which was valued at USD 79.60 billion
for the year 2011 is projected to grow steeply at 23.21% and reach a market
size of USD 148.9 billion by end of year 2014. However, with rising
competition and saturation and technology limitations, the market may see a
drop, but still grow at 8.39% and reach USD 205.48 billion by year 2018.
● A recent report from market research firm Markets and Markets reveals that
the cloud market is expected to grow to $121 billion dollars by 2015: a 26%
compound annual growth rate from the $37 billion value in 2010.
● Global Cloud Computing Services Market to Reach US$127 Billion by 2017,
According to New Report by Global Industry Analysts, Inc.

17. Regional Hot Spots
North America (NA) Europe and Middle
East and Africa
(EMEA)
Latin America (LA)
Asia-Pacific
(APAC)

18. Selling Strategies

19. Target Audience
The Cloud Technology Associate (CTA) training is relevant for
● IT specialists, IT managers and IT relationship managers, Process managers
● IT technical services specialists (Infrastructure, security, services, systems, testing, etc.) and IT
support staff
● IT architects (enterprise / system / solution)
● Consultants, business and IT managers, and business process owners
● IT administrators, auditors
● Developers, analysts and risk management employees

20. Positioning CTA: Certification Pathprofessionalcapacity
career
Cloud
Essentials
Virtualization
Essentials
CTA
CCC
Professional
Cloud

21. Benefits of Training
The Cloud Technology Associate (CTA) training helps to:
● Understand the key concepts and relevant terminology of cloud computing
● Select the right service and deployment model(s) based on the organization’s
business requirements
● Evaluate vendor proposals and make key decisions in vendor selection
● Communicate better with peers about the cloud benefits and risks
● Operate the cloud effectively and efficiently
● Complete advanced vendor-specific or specialization cloud related courses

22. What is the Difference Between CTA and
CBA?
Cloud Technology Associate Cloud Business Associate
Applies to an organization’s business scenarios
and the corresponding IT solutions
Applies to an organization’s business scenarios
In addition to business benefits and risks, it also
provides the cloud technology (virtualization)
features, benefits and challenges
Elaborates business benefits and risks to an
organization
Benefits an organization’s stakeholders, business
as well as IT executives and IT professionals
Benefits an organization’s stakeholders, senior
executives and business decision makers

23. Get Started

24. CCC Cloud Technology
Associate
CCC
Cloud
Business
Associate
CCC Big
Data
Associate
CCCProfessionalCloud
Administrator
CCCProfessionalCloud
Developer
CCCProfessionalCloud
SecurityManager
CCCProfessionalCloud
ServiceManager
CCCProfessionalCloud
SolutionsArchitect
CCSK
Cloud
Essentials
Virtualization
Essentials
Cloud Challenge (Simulation)
Virtualization & Cloud Awareness
CCCBigData
ProfessionalSeries
CCCCloud
Business
ProfessionalSeries
Associate
Awareness
Professional

25. CTA Course Highlights
CTA incorporates the latest of technological developments in the industry, some,
of which are mentioned hereunder:
● Definitions of cloud computing explained from various sources such as NIST, Gartner and ISO. Also
includes the newly defined ISO Cloud characteristics, service categories, deployment models, roles,
capabilities types and cross cutting aspects.
● Demo / Hands-on lab for Openstack / Amazon Web Services (AWS) with basic creation and
management of virtual machines, static websites and storage / volumes.
● Bring your own device (BYOD) concepts, benefits, challenges and enterprise BYOD strategies
(policies).

26. CTA Course Details
Accreditor: Cloud Credential Council
Certificate: Professional Cloud Technology
Associate
Duration: 3 days
Delivery Method: Classroom, Virtual Classroom

27. How You Can Get Started 1/2
Partner
A Full Service
Partner
B Use Your own trainer
Partner
C Only use our Courseware
Courseware Exams Services Trainers
Courseware Exams Services
Courseware Exams

28. How You Can Get Started 2/2
Visit the ITpreneurs.com Website
Review the Product of Interest
Get in touch either through the Contact
Form, send us an email, or call!

29. Q&A

30. +31 107.110.260
may.sau@itpreneurs.com
Contact Us
May Sau
Products & Solutions Marketing
ITpreneurs | Rotterdam | The Netherlands