Gordon Feller

1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Gordon Feller
Director
October, 2013

2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
“Faster…Than at Any Other Point in Our Lifetime”
Economic Slowdown
IT Spend… Peer Results
Emerging Markets
Global Competition
Market
Transitions
Role of
Networking
Economic Recovery… GDP Growth
Internet of Everything
New Competitors
Any to Any /
BYOD
Productivity
and
…
Globalization

3. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Secure and Environmentally Friendly
Talent Mismatch /
Supply & Demand
New Value Creation /
Productivity
Improvements
Energy Mgmt /
Urbanization
Access to
Healthcare &
Education

4. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
7.26.8 7.6
Rapid Adoption rate of
digital infrastructure:
5X faster than
electricity and telephony
50Billion
“Smart Objects”
50
2010 2015 2020
0
40
30
20
10
Billionsofdevices
25
12.5
Inflection
point
Timeline

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Cisco Confidential5
Network Value = # Connections2
200M à 10B à 50B à 500B2 = $14.T
Architecture
#1 Network à #1 IT
Big Data / Analytics
Cisco
DATA
PEOPLE
PROCESS
THINGS

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Source: Cisco Internet Business Solutions Group, 2013
The Internet of Everything has the potential to grow global
corporate profits by 21% in aggregate by 2022.
What Fuels Internet of Everything Value At Stake?
Supply Chain/
Logistics
Innovation
Customer
Experience
Employee
Productivity
Asset
Utilization
Only 1% of the World is Connected Today
13 BILLION devices
to the

7. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Source: Intel
Cloud &
Services
Responsive
Store
Municipal Command
& Control Center
Smart
Grid Hospital
Optimization
Comms
Network
Optimization
Home
Energy
Mgmnt
Traffic
Flow
Optimization
Factory
Optimization
Logistics
Optimization
Traffic
Cameras
Automated
Car SystemIntelligent Digital
Signage
Connected
Ambulances
Intelligent
Medical
Devices
INTELLIGENT
CITY
INTELLIGENT
HOSPITAL
INTELLIGENT
HIGHWAY
INTELLIGENT
FACTORY

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More Important
Less Important
Big Data becomes Open Data for Urban Citizens
Information
Knowledge
Wisdom
(Scenario Planning)
Data

9. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Source: Apple, Google, Windows Mobile, Cisco Analysis, NY Times
Total Mobile
Apps
2007
iPhone Apps
Alone
2010
Apple and
Google Apps
Worldwide
Today 2020
Apps
Worldwide
Worldwide Every Week 100 Movies & 250 Books Released
versus 15,000 Apps

10. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Toronto Waterfront Rio de Janeiro Barcelona Lake Nona
Songdo London China Lend Lease
(London and Sydney)
Skolkovo (Moscow)

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Overview
• Strategic partnership to rejuvenate the Waterfront into a sustainable
‘Living Lab’ Green Community
• Host city for 2015 PanAmerican Games MegaEvent
Engagement
§ S+CC Architecture creates platform for community ecosystem
§ Solutions & Innovation Center drives on-going innovation
Benefits
§ Comprehensive Joint Strategic Play for Community Creation
§ Clear business models for sustainable, green socio-economic
growth
Design Completed
S+CC Architecture Awarded

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Amsterdam
Connected Public Lighting
Chicago
Digital Planning and
Neighborhood Services
New York
City 24/7 Platform Informs,
Protects, Revitalizes
Busan
Transforming Economic
Sustainability with Public
Cloud
Nice
IoE Smart City

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City Wi-Fi
Parking Sensors &
Kiosks
Location Analytics
Cisco Video Surveillance
Street Light Mgmt
Sensor Mesh Network
Cisco Routers in lights
Cisco Wireless/Wired
Network Management
Dashboard
Cisco Topology

14. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Overview
• Transform key City services on Victor Hugo boulevard with
connectivity: Smart Parking, Smart Lighting, Waste
Management, Env. monitoring
Engagement
§ Cisco engaged as a strategic advisor and partner to Nice
§ IoE use cases developed with Cisco infrastructure
Benefits of Connecting the Unconnected
§ Increased revenue from better asset utilization (Parking),
(City Kiosks)
§ Cost savings from efficient lighting and fuel (Waste Mgmt)
§ Quality of life for citizens (Environment, Government
Services)
Went-Live June 2013
Nice
&
§ Nice City : 5th French city, 2d national airport
§ Nice Metropolis : 1st Metropolis of France, 46
towns, 550 000 inhabitanants

15. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
50% 20% 30%
30%
Jobs
Energy
Savings
Water
Consumption
Crime Rates Traffic
Healthcare:
$3/Doctor Visit
Education:
$3/Student/Month
A Safer, Desirable Environment where People are Happier and more
Productive with Benefit to the Economy, Society and Environment

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& People
Visionary
Leadership
Global Open
Standards
Smart
Regulation
Public Private
Partnerships
New Ecosystem

17. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
The Internet of Things World Forum
Gather the best and brightest thinkers,
doers, and innovators from business,
government, and academia together to
accelerate the Internet of Things
177 Sponsors confirmed-to-date:
• 29-31 October 2013
• Barcelona, Spain
• Hotel Arts
• 800 attendees
• invitation-only
• www.iotwf.com
Platinum Sponsors

18. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
“We find Cisco to be one
of the most suitably qualified
and capable companies that
will enable us to pursue and
translate our vision into
reality. ….”
Datuk Syed Mohamed
Chief Project Officer, IIB
• Attract regional investment, foreign multinationals and
Singaporeans
• Nusajaya to be at the cornerstone of the Malaysia 2.0
Strategy, a National Economic Transformation Project (ETP)
– “The World in One City” and a world-class multi-telco
environment with open access policies
•
• Deliverables include S+CC Services Strategy and Portfolio of
Public and Private Services, High-Level Technology Design
for Nusajaya, Operating Model and Financial Model
• In a consortium with KT and MSB
Overview/Challenge
Engagement/Solution

19. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
Overview
• Lake Nona is medical cluster with a planned 10000 homes & mixed
use development
• Lake Nona vision: Premier location for medical care, research &
education
Engagement
§ S+CC Architecture creates platform for community services
§ Cisco healthcare solutions to be positioned with medical
ecosystem
Benefits
§ Lake Nona to develop a state of the art community with Cisco’s S
+CC vision
§ Foster medical innovation through collaborative technologies
Iconic S+CC Featured at Cisco Live
June 2013

20. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
City Transport/Access/Network Services
Sensor
Network
Sensors Vehicles
Infrastructures
(rail, light, gas, water, bridges) People
Multimedia
Kiosks/PoDs
Spaces (street,
road, building)
Compute/storage/network
Data Collection Service
Analytics Linked Data Store Unified Collaboration
Event Processing Notification/Alarm Reporting/Trending
Billing Service Assurance Publishing
Application/Services Enablement
Resources
Applications
Catalog
Public
Apps
Private
Apps
Smart Parking
Smart Transportation
Open Data Portal
Government Services
Waste Management
Risk Management
Operation Center
Energy/Water Management
Sensor Observation
Sensor Alarm
API/SDK API/SDK
Security
Data Collection Service

21. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Function Room
Traditional Office Space
Parking
Individual Work Spaces
Amsterdam
TelePresence
Virtual Education and
Healthcare Services
Communal / Lounge Areas
Child Day Care. Restaurant
Collaboration Rooms.
Social Programs. Networking
South Korea
Social, Economic and Environmental Components
120 Smart Work Centers Today
$13 Mn Savings in Leasing Costs
3428 Tons Reduction in Carbon Emissions
450 Smart Work Centers by 2015
$1.3 Bn Savings in Transit Expenses
1.1 Mn Tons Reduction in Carbon Emissions
Mobile
Virtual
Social
Visual

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Telephony
Young Generation
Clusters of Experts
Spontaneous Collaboration
Mobility

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24. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Forum Objectives
Accelerate the
market for IoE
Address
Common Issues
and
Requirements to
Create a Platform
for IoE
Define standards
and solutions in
areas such as
security & policy
Foster cross
industry, cross
discipline
innovation & best
practices
Address social,
policy, technical
issues etc.
relating to IoE

25. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Steering Committee Driven Agenda
• Accenture
• Airbus
• Alstom
• Barcelona City Council
• UC Berkeley
• Sosch
• City of San Jose, CA
• City 24/7
• City Protocol Society
• COSM
• EVRYTHING
• Ford Motor Company
• GainSpa
• GE
• Grunfos
• Honeywell
• Internet of People
• IT Leadership Acdmy.
• Itron
• Johnson Controls
• Misfit Wearables
• Nat. Info Society
• Agency of Korea
• NYAS
• Oracle
• Punduit
• Qualcomm
• Rockwell
• SAP
• Shell
• Smart Cities Council
• Tata Consultancy
• Thales
• TTTech
• Verizon Wireless
• Wind River
• World Wide Tech.

26. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Time Tues, Oct. 29 Time Wed, Oct. 30 Time Thurs, Oct. 31
8:30-8:45 Welcome - Doug Merritt
8:45-9:15 Keynote - Wim Elfrink, EVP and
Chief Globalization Officer, Cisco
8:30-9:00 Welcome/Recap - Doug Merritt 9:00-9:15 Welcome/ Recap –Doug Merritt
9:15-9:45 Keynote - Rockwell Automation,
Keith Nosbusch, Chairman and CEO
9:00-9:45 Keynote - John Chambers,
Chairman and CEO, Cisco
9:15-9:45 Keynote - Sponsor
9:45-10:15 Keynote - Zebra Technologies, Phil
Gerskovich, SVP of New Growth
Platforms
9:45-10:15 Keynote - Schneider 9:45-10:15 Keynote – Oracle, Chris Baker,
SVP, Oracle
10:30-11:15 Breakout Session 1 10:30-11:15 Breakout Session 5 10:30-11:15 Breakout Session 10
11:30-12:15 Breakout Session 2 11:30-12:15 Breakout Session 6 11:30-12:15 Breakout Session 11
12:30-2:00 Lunch/BoF/Exh Showcase 12:30-1:45 Lunch/BoF/Exh Showcase 12:15 Event Concludes
1:30-2:00 Sponsor Mini Keynote Sessions—
Intel, Kumar Balasubramanian,
General Manager of Intelligent
Solutions, Intel
2:00-2:45 Keynote - Rob Soderbery, SVP/GM,
Enterprise Networking
2:15-3:00 Breakout Session 7
3:00-3:45 Breakout Session 3 3:15-4:00 Breakout Session 8
4:00-4:45 Breakout Session 4 4:15-5:00 Breakout Session 9
5:00-7:30 Welcome Reception & Exhibitor
Showcase Open
5-7:30 Networking Event & Exhibitor
Showcase

27. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Thank you.