1. BTec Level 3
Extended Diploma in Creative Media Production – HA6 EStings Motion Graphic Production Log
23.04.12
Task 2 – Moodboards
Task 3 – Ideas Generation
Task 4 – Storyboarding
Task 5 – Motion graphic production
Task 6 – Evaluation
Use your production log or diary to describe, use screenshots to chart the progress of
your project. Date each entry and use the task headings above. You are trying to explain
what you’ve done, why you’ve done it and what you’ve discovered on the way.

2. These are my moodboards which are a generation of ideas that I have
researched from the E4 website. Most of these are last years e-stings.

3. These are my idea generations that I managed to narrows down to three ideas and I
eventually decided that I liked the weight training idea because it was funny and it
related the most to me therefore I could put more knowledge in to making it.

4. BTec Level 3
Extended Diploma in Creative Media Production – HA6 EStings Motion Graphic Production Log
I have kept the colour scheme as the purple in my design. I am going to wear a vest
when I film this so I can change the colour of it to purple in Adobe After Effects and
keep the colour scheme going once again.

6. BTec Level 3
Extended Diploma in Creative Media Production – HA6 EStings Motion Graphic Production Log
I have changed the colour of this protein
shaker bottle that I found on Google
images to make the colour scheme
match E4’s.
I have then placed the E4 logo over the
bottle as I am going to do in my e-sting.
I will use the clone tool in Photoshop to
get rid of the previous logo from the
picture and ensure the proper E4 logo is
used.

7. BTec Level 3
Extended Diploma in Creative Media Production – HA6 EStings Motion Graphic Production Log
I started off with just a image of me
shoulder pressing a long bar. I then
experimented with the E4 logos.

8. In these print screens I experimented by making the E4 logos move up and
down with the end of the bar. I did this by key framing the position of the E4
logo every two key frames.

9. Out of the two logos I prefer to use the 2D logo that I made rather than use the
3D logo. I did this because I think the 2D logo looks better because it actually
looks more 3D than the 3D logo.
3D
2D

10. I used this
template
picture to
make my
three
positions

11. I used the bench image above to
create this scene but I took out the
bottle of water on the original
image and swapped it for a protein
shake to keep the E4 based
theme.

12. I used an up close image of a man drinking from a
bottle to give me a start on this image I then
interpreted my own protein shaker which looks
much better and keeps the continuity. I had to
adjust the mans head to fit my protein shaker in.