IQcontent Fowa Final 060309

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iQ Content presentation at Fowa Dublin, March 2009. Lessons learned from the music industry on how to move from an idea to a successful business. Also, announces the iQ Prize - 10,000 euro for the best business plan for a new web application / or web business.

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IQcontent Fowa Final 060309

  1. 1. Yet another web app? Or serious business? Morgan McKeagney, MD iQ Content
  2. 2. 1977: The world is dans le merde.
  3. 3. May 27, 1977: Sex Pistols release first single
  4. 4. Within months, punk is a global phenomenon
  5. 5. Even Ireland gets in on the act… The Blades, The Undertones, The Virgin Prunes, Berlin, DC 9, Stiff Little Fingers, The Atrix, The Facets, Frankie Corpse & The Undertakers, The Boy Scouts, The Vipers, The Sussed, Victim, The Outcasts, U2 (then called The Hype), The Radiators From Space, Rudi, The Boomtown Rats, Rocky De Valera & The Gravediggers, Frankie Corpse & The Undertakers, The Radiators From Space
  6. 6. Liberation, excitement, creative energy “Here was music that gave you licence to do it yourself. Punk allowed you to steal or borrow a guitar and anyone could form a band. You didn't need to be as intelligent as Bowie or have a third level degree. It was liberating. You could just do it.” Gavin Friday, Virgin Prunes
  7. 7. What was the equivalent web app moment?
  8. 8. Creativity, excitement, energy
  9. 9. But a word caution: does your app solve real problems? Deliver real value? The backlash has started…
  10. 10. 1979: A tale of two bands “Until the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.” The “better one” didn’t make it….
  11. 11. The “worse one” did, and how.
  12. 12. 30 years & 140 million albums later…
  13. 13. Disclaimer: I’m not a U2 fan
  14. 14. From hobby to serious business – a journey U2 The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers. The Atrix, The Facets, Frankie Corpse & The Undertakers, etc.
  15. 15. U2 | Anatomy of success Attitude, product, competitiveness, ambition, work-ethic, record company, team & personalities, Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters, togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy, ego, lack of ego, local to global, vision, brand, community, timing...
  16. 16. Lessons for Web app start-ups? Team: balanced, ego-full and ego-less Product: real value for real people Punters: its about them, not you Commercial focus Local, then global?
  17. 17. Time to get serious. 2009 – Ireland is dan le merde, again.
  18. 18. Announcing the iQ Prize. Build a business, not just an app We want to help iQ Prize: 10k for best business plan No strings attached Details released Friday 20th of March Winner announced, iQ BootCamp 10th of June
  19. 19. Visit us at iqcontent.com: Sign-up for free monthly newsletter: iCubed Get useful user experience tips from our blog: iQ Blog Watch out for the iQ Bootcamp: User Experience Conference: Dublin, 9th – 12th June 2009 Thanks for your attention & good luck! Contact Details: Morgan McKeagney e: morgan@iqcontent.com Managing Director t: +353 1 817 0768 iQ Content Ltd www.iqcontent.com

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