Yet another web app? Or serious business?


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Morgan Mc Keagney - FOWA Dublin 2009

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  • Yet another web app? Or serious business?

    1. 1. Yet another web app? Or serious business? Morgan McKeagney, MD iQ Content Thursday, March 26, 2009
    2. 2. 1977: The world is dan le merde. Thursday, March 26, 2009
    3. 3. May 27, 1977: Sex Pistols release first single Thursday, March 26, 2009
    4. 4. Within months, punk is a global phenomenon Thursday, March 26, 2009
    5. 5. Even Ireland gets in on the act… The Blades, The Undertones, The Virgin Prunes, Berlin, DC 9, Sti Little Fingers, The Atrix, The Facets, Frankie Corpse The Undertakers, The Boy Scouts, The Vipers, The Sussed, Victim, The Outcasts, U2 (then called The Hype), The Radiators From Space, Rudi, The Boomtown Rats, Rocky De Valera The Gravediggers, Frankie Corpse The Undertakers, The Radiators From Space Thursday, March 26, 2009
    6. 6. Liberation, excitement, creative energy “Here was music that gave you licence to do it yourself. Punk allowed you to steal or borrow a guitar and anyone could form a band. You didn't need to be as intelligent as Bowie or have a third level degree. It was liberating. You could just do it.” Gavin Friday, Virgin Prunes Thursday, March 26, 2009
    7. 7. What was the equivalent web app moment? Thursday, March 26, 2009
    8. 8. Creativity, excitement, energy Thursday, March 26, 2009
    9. 9. But a word caution: does your app solve real problems? Deliver real value? The backlash has started… Thursday, March 26, 2009
    10. 10. 1979: A tale of two bands “Until the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.” The “better one” didn’t make it…. Thursday, March 26, 2009
    11. 11. The “worse one” did, and how. Thursday, March 26, 2009
    12. 12. 30 years 140 million albums later… Thursday, March 26, 2009
    13. 13. Disclaimer: I’m not a U2 fan Thursday, March 26, 2009
    14. 14. From hobby to serious business – a journey U2 The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers. The Atrix, The Facets, Frankie Corpse The Undertakers, etc. Thursday, March 26, 2009
    15. 15. U2 | Anatomy of success product, competitiveness, ambition, Attitude, work-ethic, record company, team personalities, Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters, togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy, ego, lack of ego, local to global, vision, brand, community, timing... Thursday, March 26, 2009
    16. 16. Lessons for Web app start-ups? Team: balanced, ego-full and ego-less  Product: real value for real people  Punters: its about them, not you  Commercial focus  Local, then global?  Thursday, March 26, 2009
    17. 17. Time to get serious. 2009 – Ireland is dan le merde, again. Thursday, March 26, 2009
    18. 18. Announcing the iQ Prize. Build a business, not just an app  We want to help  iQ Prize: 10k for best business plan  No strings attached  Details released Friday 20th of March  Winner announced, iQ BootCamp 10th of June  Thursday, March 26, 2009
    19. 19. Visit us at  Sign-up for free monthly newsletter: iCubed  Get useful user experience tips from our blog: iQ Blog  Watch out for the iQ Bootcamp: User Experience Conference: Dublin, 9th – 12th June 2009 Thanks for your attention good luck! Contact Details: Morgan McKeagney e: Managing Director t: +353 1 817 0768 iQ Content Ltd Thursday, March 26, 2009