Lightening fast presentatino wi

1. Tools for Pulling Rank
Nearly Every Tool You’ll Ever Need – EVER
Michael King
SEO Manager
@ipullrank
mike@ipullrank.com
Speaker Logo Here New York | March 19–23

2. New York | March 19–23, 2012 | #sesny
Download this Presentation 68 slides in 15 minutes.
This will go fast!
http://www.slidesha.re/toolspullrank

3. New York | March 19–23, 2012 | #sesny
Disclaimers
I am a I am an SEOmoz
programmer Associate

4. New York | March 19–23, 2012 | #sesny
I Agree with Matt Cutts (for the 2nd time ever)

5. New York | March 19–23, 2012 | #sesny
You Should Build Your Own Tools
JavaScript – Python –
Codeacademy.com Udacity.com
It is now easier than ever to learn how to code for free. Take
advantage of these classes and build your own nuanced tools

6. New York | March 19–23, 2012 | #sesny
So You Want To Know What I Use?
I’m going to tell you everything I use besides the obvious
SEOmoz & MajesticSEO stuff that you already know about

7. New York | March 19–23, 2012 | #sesny

8. New York | March 19–23, 2012 | #sesny
Screaming Frog
Get it: http://www.screamingfrog.co.uk/seo-spider/
8 Alternative Ways to Use Screaming Frog for SEO
http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)
Your logo here @ipullrank

9. New York | March 19–23, 2012 | #sesny
Scraper for Chrome
With a right-click I can scrape anything from a page and
export it to a Google Doc.
Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd
Your logo here @ipullrank

10. New York | March 19–23, 2012 | #sesny
HTTPFox
I use this for checking response codes of HTTP requests.
Specifically for 301s, 302s, 404s.
Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/
Your logo here @ipullrank

11. New York | March 19–23, 2012 | #sesny
Page Speed Plugin
Get actionable insights about issues with page speed.
Get it: http://code.google.com/speed/page-speed/download.html
Your logo here @ipullrank

12. New York | March 19–23, 2012 | #sesny

13. New York | March 19–23, 2012 | #sesny
Keyword Eye
Keyword Eye visualizes keyword research and quickly
indentifies keywords from just inputting a domain name.
Get it: http://www.keywordeye.co.uk
Your logo here @ipullrank

14. New York | March 19–23, 2012 | #sesny
Soovle
Keyword Research using Suggest on Google, Bing, haoo,
Wikiedia, Amazon, Youtube and Answers.com
Use it: http://www.soovle.com
Your logo here @ipullrank

15. New York | March 19–23, 2012 | #sesny
Ubersuggest
Keyword Research using Google Suggest with country and
platform options.
Use it: http://ubersuggest.org
Your logo here @ipullrank

16. New York | March 19–23, 2012 | #sesny
ScrapeBox
A white hat keyword research application for Scrapebox with
Google/Bing/Yahoo! Suggest has recently come to light.
Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/
Your logo here @ipullrank

17. New York | March 19–23, 2012 | #sesny
@SEOGadget Adwords API Excel Plugin
Use this and you’ll never have to visit the Adwords Keyword
Tool again.
Get it: https://seogadget.co.uk/google-adwords-plugin-excel/
Your logo here @ipullrank

18. New York | March 19–23, 2012 | #sesny

19. New York | March 19–23, 2012 | #sesny
GoFish
I made a tool that uses Twitter for real-time keyword
research to help get content ideas that people want now.
Get it: http://ipullrank.com/tools/gofish/
Your logo here @ipullrank

20. New York | March 19–23, 2012 | #sesny
@SEOGadget Google Docs Tool
Similar to GoFish this Google Docs tool scrapes various
blogs and discussions to get hot ideas
Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)
Your logo here @ipullrank

21. New York | March 19–23, 2012 | #sesny

22. New York | March 19–23, 2012 | #sesny
SEOTools by Niels Bosma
Scrape pages, get link and social metrics as well as
analytics right in Excel using this plugin.
Get it: http://nielsbosma.se/projects/seotools/download/
Your logo here @ipullrank

23. New York | March 19–23, 2012 | #sesny
ImportXML for Google Docs
Scrape pages, use APIs, get analytics right in Google Docs
ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)
The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-
importxml/ (@davidsottimano)
Your logo here @ipullrank

24. New York | March 19–23, 2012 | #sesny

25. New York | March 19–23, 2012 | #sesny
Link Research Tools
LRT is fiercely underrated and has a variety of tools that
tell you exactly what types of links you need to beat your
competition. Your logo here @ipullrank
Get it: http://www.linkresearchtools.com

26. New York | March 19–23, 2012 | #sesny
Link Detective
This tool crawls all your links and classifies them by type:
sidebar, comment, directory, list, blogroll, sidebar, etc.
Get it: http://www.linkdetective.com
Your logo here @ipullrank

27. New York | March 19–23, 2012 | #sesny

28. New York | March 19–23, 2012 | #sesny
Searchmetrics Essentials
The quickest way to understand what your competitors are
doing as they track performing keywords, traffic, and social
for many sites Your logo here @ipullrank
Get it: http://suite.searchmetrics.com/en/essentials

29. New York | March 19–23, 2012 | #sesny

30. New York | March 19–23, 2012 | #sesny
Keyword-Level Demographics
Search Keyword-Level
FB:Admin Referrers Demographics
I probably should have patented this.
Read the Post: http://www.seomoz.org/blog/keyword-level-demographics
Get the Code: http://www.github.com/ipullrank/keyword-level-demographics
Your logo here @ipullrank

31. New York | March 19–23, 2012 | #sesny
Track Social Networks Users Are Logged Into
@TomAnthonySEO wrote some code for this.
Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics
Wordpress Plugin: http://www.springest.co.uk/social-analytics/
Your logo here @ipullrank

32. New York | March 19–23, 2012 | #sesny
Google Analytics Debugger
Custom variables take a long time to populate. Use this to
make sure you’ve implemented the code properly.
Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna
Your logo here @ipullrank

33. New York | March 19–23, 2012 | #sesny

34. New York | March 19–23, 2012 | #sesny
Facebook Ad Creator
The Facebook Ad Creator is the audience version of the
Adwords Keyword Tool
Use it: www.facebook.com/ads/create/
Your logo here @ipullrank

35. New York | March 19–23, 2012 | #sesny
Facebook Insights
Non-U.S
12%
Female
36%
Gender Male Country
64% U.S
88%
Female
Age distribution
Male
If the site is already on the open graph, you can get data on
the audience from FB Insights
Use it: www.facebook.com/insights
Your logo here @ipullrank

36. New York | March 19–23, 2012 | #sesny
Doubleclick Ad Planner
The DoubleClick Adplanner will give you demographic
insights per domain. Enter competitors if you’re not there
Use it: www.google.com/adplanner/
Your logo here @ipullrank

37. New York | March 19–23, 2012 | #sesny

38. New York | March 19–23, 2012 | #sesny
The SEER Method
Pull your Twitter followers using SimplyMeasured then pull
your Link Profile. Contact users that follow but don’t link.
Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/
(@ethanlyon)
Your logo here @ipullrank

39. New York | March 19–23, 2012 | #sesny
¡@gfiorelli1 sabe!

40. New York | March 19–23, 2012 | #sesny
World Government Data
Data from Governments all around the world.
Use it: http://www.guardian.co.uk/world-government-data
Your logo here @ipullrank

41. New York | March 19–23, 2012 | #sesny
Google Public Data
All types of data on all types of things from Google itself.
Use it: http://www.google.com/publicdata/directory
Your logo here @ipullrank

42. New York | March 19–23, 2012 | #sesny

43. New York | March 19–23, 2012 | #sesny
Infogr.am
Create beautiful charts without being a graphic designer.
Use it: http://infogr.am/
Your logo here @ipullrank

44. New York | March 19–23, 2012 | #sesny
Dipity
Create interactive timelines from your data and images.
Use it: http://www.dipity.com/
Your logo here @ipullrank

45. New York | March 19–23, 2012 | #sesny
Storybird
Create interactive books out of your data.
Use it: http://www.storybird.com
Your logo here @ipullrank

46. New York | March 19–23, 2012 | #sesny
@neyne: looked at them all
http://www.rankabove.com/news/seo-
research/backlink-data-provider-all/

47. New York | March 19–23, 2012 | #sesny
Ahrefs
http://www.ahrefs.com
Your logo here @ipullrank

48. New York | March 19–23, 2012 | #sesny
Blekko (/seo)
http://www.blekko.com - use the /seo tag.
Your logo here @ipullrank

49. New York | March 19–23, 2012 | #sesny
LinkDiagnosis
http://www.linkdiagnosis.com – watch this space. I’m
working with these guys to add new features soon.
Your logo here @ipullrank

50. New York | March 19–23, 2012 | #sesny
@tomcritchlow: Give
August 2011 its post back
http://www.seomoz.org/blog/
some-nifty-seo-
bookmarklets-to-make-you-
more-efficient

51. New York | March 19–23, 2012 | #sesny
Open Graph Helper
I wrote this tool to help you check if your Open Graph Data
is of optimal length.
Get it: http://ipullrank.com/open-graph-helper/
Your logo here @ipullrank

52. New York | March 19–23, 2012 | #sesny
Wirify
Turn any site into a wireframe so you can easily show your
UX team where they went wrong.
Get it: http://www.wirify.com
Your logo here @ipullrank

53. New York | March 19–23, 2012 | #sesny

54. New York | March 19–23, 2012 | #sesny
STAT
I have literally seen no better rankings platform. I use the
Codex to check for fluctuations when Google makes
announcements: http://codex.getstat.com logo here
Your @ipullrank
Get it: http://www.getstat.com

55. New York | March 19–23, 2012 | #sesny

56. New York | March 19–23, 2012 | #sesny
Followerwonk
Identify link prospects on twitter by searching the keywords
in their user profiles.
Use it: http://www.followerwonk.com
Your logo here @ipullrank

57. New York | March 19–23, 2012 | #sesny
KnowEm
Most people use the same user name for all social media.
Use KnowEm to do research on your link prospects.
Use it: http://www.knowem.com
Your logo here @ipullrank

58. New York | March 19–23, 2012 | #sesny
MentionMapp
Find link prospects you would not have found through
keyword searches based on who talks to your influencers
Use it: http://mentionmapp.com
Your logo here @ipullrank

59. New York | March 19–23, 2012 | #sesny
Ontolo
Use Ontolo for automated link prospecting and to organize
and track link campaigns.
Use it: http://www.ontolo.com
Your logo here @ipullrank

60. New York | March 19–23, 2012 | #sesny
Ifttt
Use ifttt to setup automatic tweets whenever an influencer in
your space blogs or tweets
Use it: http://www.ifttt.com
Your logo here @ipullrank

61. New York | March 19–23, 2012 | #sesny
Rapportive
See all of user’s social profiles right from Gmail as you write
to them.
Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin
Your logo here @ipullrank

62. New York | March 19–23, 2012 | #sesny
Boomerang
Schedule emails and automatic follow ups with this plugin
for Gmail
Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll
Your logo here @ipullrank

63. New York | March 19–23, 2012 | #sesny
Buzzstream
Track link, prospects, social progress all in one place.
Use it: http://www.buzzstream.com
Your logo here @ipullrank

64. New York | March 19–23, 2012 | #sesny
Zemanta
Zemanta is a content network that integrates with a free
Wordpress / Movable Type plugin that suggests related
articles and images to bloggers as theyYour logo here
write. @ipullrank
Use it: http://www.zemanta.com

65. New York | March 19–23, 2012 | #sesny

66. New York | March 19–23, 2012 | #sesny
ManageWP
Backup, update, install plugsin and themes for multiple
Wordpress blogs all from one place.
Get it: http://www.managewp.com
Your logo here @ipullrank

67. New York | March 19–23, 2012 | #sesny

68. New York | March 19–23, 2012 | #sesny
My Brain
No matter how you many tools you have, no one can teach
you imagination. Learn your tools but understand how to
make them work for you. Your logo here @ipullrank

69. New York | March 19–23, 2012 | #sesny

70. New York | March 19–23, 2012 | #sesny
Michael King
SEO Manager
www.ipullrank.com
michael.king@publicismodem.com
@iPullRank