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Tools for Pulling Rank

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  • 1. Tools for Pulling RankNearly Every Tool You’ll Ever Need – EVERMichael KingSEO Manager@ipullrankmike@ipullrank.comSpeaker Logo Here New York | March 19–23
  • 2. New York | March 19–23, 2012 | #sesny Download this Presentation 68 slides in 15 minutes. This will go fast!http://www.slidesha.re/toolspullrank
  • 3. New York | March 19–23, 2012 | #sesnyDisclaimers I am a I am an SEOmoz programmer Associate
  • 4. New York | March 19–23, 2012 | #sesnyI Agree with Matt Cutts (for the 2nd time ever)
  • 5. New York | March 19–23, 2012 | #sesnyYou Should Build Your Own Tools JavaScript – Python – Codeacademy.com Udacity.comIt is now easier than ever to learn how to code for free. Takeadvantage of these classes and build your own nuanced tools
  • 6. New York | March 19–23, 2012 | #sesnySo You Want To Know What I Use?I’m going to tell you everything I use besides the obviousSEOmoz & MajesticSEO stuff that you already know about
  • 7. New York | March 19–23, 2012 | #sesny
  • 8. New York | March 19–23, 2012 | #sesnyScreaming FrogGet it: http://www.screamingfrog.co.uk/seo-spider/8 Alternative Ways to Use Screaming Frog for SEOhttp://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) Your logo here @ipullrank
  • 9. New York | March 19–23, 2012 | #sesnyScraper for ChromeWith a right-click I can scrape anything from a page andexport it to a Google Doc.Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd Your logo here @ipullrank
  • 10. New York | March 19–23, 2012 | #sesnyHTTPFoxI use this for checking response codes of HTTP requests.Specifically for 301s, 302s, 404s.Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ Your logo here @ipullrank
  • 11. New York | March 19–23, 2012 | #sesnyPage Speed PluginGet actionable insights about issues with page speed.Get it: http://code.google.com/speed/page-speed/download.html Your logo here @ipullrank
  • 12. New York | March 19–23, 2012 | #sesny
  • 13. New York | March 19–23, 2012 | #sesnyKeyword EyeKeyword Eye visualizes keyword research and quicklyindentifies keywords from just inputting a domain name.Get it: http://www.keywordeye.co.uk Your logo here @ipullrank
  • 14. New York | March 19–23, 2012 | #sesnySoovleKeyword Research using Suggest on Google, Bing, haoo,Wikiedia, Amazon, Youtube and Answers.comUse it: http://www.soovle.com Your logo here @ipullrank
  • 15. New York | March 19–23, 2012 | #sesnyUbersuggestKeyword Research using Google Suggest with country andplatform options.Use it: http://ubersuggest.org Your logo here @ipullrank
  • 16. New York | March 19–23, 2012 | #sesnyScrapeBoxA white hat keyword research application for Scrapebox withGoogle/Bing/Yahoo! Suggest has recently come to light.Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ Your logo here @ipullrank
  • 17. New York | March 19–23, 2012 | #sesny@SEOGadget Adwords API Excel PluginUse this and you’ll never have to visit the Adwords KeywordTool again.Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ Your logo here @ipullrank
  • 18. New York | March 19–23, 2012 | #sesny
  • 19. New York | March 19–23, 2012 | #sesnyGoFishI made a tool that uses Twitter for real-time keywordresearch to help get content ideas that people want now.Get it: http://ipullrank.com/tools/gofish/ Your logo here @ipullrank
  • 20. New York | March 19–23, 2012 | #sesny@SEOGadget Google Docs ToolSimilar to GoFish this Google Docs tool scrapes variousblogs and discussions to get hot ideasUse it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) Your logo here @ipullrank
  • 21. New York | March 19–23, 2012 | #sesny
  • 22. New York | March 19–23, 2012 | #sesnySEOTools by Niels BosmaScrape pages, get link and social metrics as well asanalytics right in Excel using this plugin.Get it: http://nielsbosma.se/projects/seotools/download/ Your logo here @ipullrank
  • 23. New York | March 19–23, 2012 | #sesnyImportXML for Google DocsScrape pages, use APIs, get analytics right in Google DocsImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle)The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ (@davidsottimano) Your logo here @ipullrank
  • 24. New York | March 19–23, 2012 | #sesny
  • 25. New York | March 19–23, 2012 | #sesnyLink Research ToolsLRT is fiercely underrated and has a variety of tools thattell you exactly what types of links you need to beat yourcompetition. Your logo here @ipullrankGet it: http://www.linkresearchtools.com
  • 26. New York | March 19–23, 2012 | #sesnyLink DetectiveThis tool crawls all your links and classifies them by type:sidebar, comment, directory, list, blogroll, sidebar, etc.Get it: http://www.linkdetective.com Your logo here @ipullrank
  • 27. New York | March 19–23, 2012 | #sesny
  • 28. New York | March 19–23, 2012 | #sesnySearchmetrics EssentialsThe quickest way to understand what your competitors aredoing as they track performing keywords, traffic, and socialfor many sites Your logo here @ipullrankGet it: http://suite.searchmetrics.com/en/essentials
  • 29. New York | March 19–23, 2012 | #sesny
  • 30. New York | March 19–23, 2012 | #sesny Keyword-Level Demographics Search Keyword-LevelFB:Admin Referrers Demographics I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics Your logo here @ipullrank
  • 31. New York | March 19–23, 2012 | #sesnyTrack Social Networks Users Are Logged Into@TomAnthonySEO wrote some code for this.Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analyticsWordpress Plugin: http://www.springest.co.uk/social-analytics/ Your logo here @ipullrank
  • 32. New York | March 19–23, 2012 | #sesnyGoogle Analytics DebuggerCustom variables take a long time to populate. Use this tomake sure you’ve implemented the code properly.Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna Your logo here @ipullrank
  • 33. New York | March 19–23, 2012 | #sesny
  • 34. New York | March 19–23, 2012 | #sesnyFacebook Ad CreatorThe Facebook Ad Creator is the audience version of theAdwords Keyword ToolUse it: www.facebook.com/ads/create/ Your logo here @ipullrank
  • 35. New York | March 19–23, 2012 | #sesny Facebook Insights Non-U.S 12% Female 36%Gender Male Country 64% U.S 88% FemaleAge distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights Your logo here @ipullrank
  • 36. New York | March 19–23, 2012 | #sesnyDoubleclick Ad PlannerThe DoubleClick Adplanner will give you demographicinsights per domain. Enter competitors if you’re not thereUse it: www.google.com/adplanner/ Your logo here @ipullrank
  • 37. New York | March 19–23, 2012 | #sesny
  • 38. New York | March 19–23, 2012 | #sesnyThe SEER MethodPull your Twitter followers using SimplyMeasured then pullyour Link Profile. Contact users that follow but don’t link.Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/(@ethanlyon) Your logo here @ipullrank
  • 39. New York | March 19–23, 2012 | #sesny¡@gfiorelli1 sabe!
  • 40. New York | March 19–23, 2012 | #sesnyWorld Government DataData from Governments all around the world.Use it: http://www.guardian.co.uk/world-government-data Your logo here @ipullrank
  • 41. New York | March 19–23, 2012 | #sesnyGoogle Public DataAll types of data on all types of things from Google itself.Use it: http://www.google.com/publicdata/directory Your logo here @ipullrank
  • 42. New York | March 19–23, 2012 | #sesny
  • 43. New York | March 19–23, 2012 | #sesnyInfogr.amCreate beautiful charts without being a graphic designer.Use it: http://infogr.am/ Your logo here @ipullrank
  • 44. New York | March 19–23, 2012 | #sesnyDipityCreate interactive timelines from your data and images.Use it: http://www.dipity.com/ Your logo here @ipullrank
  • 45. New York | March 19–23, 2012 | #sesnyStorybirdCreate interactive books out of your data.Use it: http://www.storybird.com Your logo here @ipullrank
  • 46. New York | March 19–23, 2012 | #sesny@neyne: looked at them allhttp://www.rankabove.com/news/seo-research/backlink-data-provider-all/
  • 47. New York | March 19–23, 2012 | #sesnyAhrefshttp://www.ahrefs.com Your logo here @ipullrank
  • 48. New York | March 19–23, 2012 | #sesnyBlekko (/seo)http://www.blekko.com - use the /seo tag. Your logo here @ipullrank
  • 49. New York | March 19–23, 2012 | #sesnyLinkDiagnosishttp://www.linkdiagnosis.com – watch this space. I’mworking with these guys to add new features soon. Your logo here @ipullrank
  • 50. New York | March 19–23, 2012 | #sesny@tomcritchlow: GiveAugust 2011 its post backhttp://www.seomoz.org/blog/some-nifty-seo-bookmarklets-to-make-you-more-efficient
  • 51. New York | March 19–23, 2012 | #sesnyOpen Graph HelperI wrote this tool to help you check if your Open Graph Datais of optimal length.Get it: http://ipullrank.com/open-graph-helper/ Your logo here @ipullrank
  • 52. New York | March 19–23, 2012 | #sesnyWirifyTurn any site into a wireframe so you can easily show yourUX team where they went wrong.Get it: http://www.wirify.com Your logo here @ipullrank
  • 53. New York | March 19–23, 2012 | #sesny
  • 54. New York | March 19–23, 2012 | #sesnySTATI have literally seen no better rankings platform. I use theCodex to check for fluctuations when Google makesannouncements: http://codex.getstat.com logo here Your @ipullrankGet it: http://www.getstat.com
  • 55. New York | March 19–23, 2012 | #sesny
  • 56. New York | March 19–23, 2012 | #sesnyFollowerwonkIdentify link prospects on twitter by searching the keywordsin their user profiles.Use it: http://www.followerwonk.com Your logo here @ipullrank
  • 57. New York | March 19–23, 2012 | #sesnyKnowEmMost people use the same user name for all social media.Use KnowEm to do research on your link prospects.Use it: http://www.knowem.com Your logo here @ipullrank
  • 58. New York | March 19–23, 2012 | #sesnyMentionMappFind link prospects you would not have found throughkeyword searches based on who talks to your influencersUse it: http://mentionmapp.com Your logo here @ipullrank
  • 59. New York | March 19–23, 2012 | #sesnyOntoloUse Ontolo for automated link prospecting and to organizeand track link campaigns.Use it: http://www.ontolo.com Your logo here @ipullrank
  • 60. New York | March 19–23, 2012 | #sesnyIftttUse ifttt to setup automatic tweets whenever an influencer inyour space blogs or tweetsUse it: http://www.ifttt.com Your logo here @ipullrank
  • 61. New York | March 19–23, 2012 | #sesnyRapportiveSee all of user’s social profiles right from Gmail as you writeto them.Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin Your logo here @ipullrank
  • 62. New York | March 19–23, 2012 | #sesnyBoomerangSchedule emails and automatic follow ups with this pluginfor GmailGet it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll Your logo here @ipullrank
  • 63. New York | March 19–23, 2012 | #sesnyBuzzstreamTrack link, prospects, social progress all in one place.Use it: http://www.buzzstream.com Your logo here @ipullrank
  • 64. New York | March 19–23, 2012 | #sesnyZemantaZemanta is a content network that integrates with a freeWordpress / Movable Type plugin that suggests relatedarticles and images to bloggers as theyYour logo here write. @ipullrankUse it: http://www.zemanta.com
  • 65. New York | March 19–23, 2012 | #sesny
  • 66. New York | March 19–23, 2012 | #sesnyManageWPBackup, update, install plugsin and themes for multipleWordpress blogs all from one place.Get it: http://www.managewp.com Your logo here @ipullrank
  • 67. New York | March 19–23, 2012 | #sesny
  • 68. New York | March 19–23, 2012 | #sesnyMy BrainNo matter how you many tools you have, no one can teachyou imagination. Learn your tools but understand how tomake them work for you. Your logo here @ipullrank
  • 69. New York | March 19–23, 2012 | #sesny
  • 70. New York | March 19–23, 2012 | #sesnyMichael KingSEO Manager www.ipullrank.com michael.king@publicismodem.com @iPullRank