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Google AuthorRank - 10 Ways to Maximise Your Content Performance

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Presentation from Linkdex ThinkTank on the importance of Google Authorship

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Google AuthorRank - 10 Ways to Maximise Your Content Performance

  1. 1. AuthorRank – 10 Ways to Maximise Your Content PerformanceKevin Gibbonskevin@quaturo.com @kevgibbo 11th Oct 2012 www.quaturo.com
  2. 2. Why Content Marketing is Important…
  3. 3. Because Google says it is!http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
  4. 4. Correlation of content vs traffic says it is Tripadvisor has more content = more traffic = better conversion because that traffic is long tail Source: Linkdex.com @kevgibbo
  5. 5. Content integrates your online strategy http://www.copyblogger.com/content-marketing/ @kevgibbo
  6. 6. It offers lots of marketing opportunities http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring- industries
  7. 7. Why is Google Authorship So Important?
  8. 8. People! @kevgibbo
  9. 9. People share content @kevgibbo
  10. 10. People link to content @kevgibbo
  11. 11. People trust people, not brands @kevgibbo
  12. 12. Algorithms can’t ignore people/social signals http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/
  13. 13. Google are determined to make it work http://www.businessinsider.com/larry-page-just-tied-employee-bonuses-to-the- success-of-the-googles-social-strategy-2011-4
  14. 14. How Can You Leverage Authorship & Social?
  15. 15. What types of content production?Reasons for using Google authorship… @kevgibbo
  16. 16. What types of content production?1) Find the best writers in your industry http://www.linkdex.com/about/features/influential-author-data/
  17. 17. What types of content production?2) Get on their radar/share their content https://twitter.com/i/#!/search/realtime/great%20post%20%40dannysullivan
  18. 18. What types of content production?3) Give them a reason to link to you http://searchengineland.com/searchcap
  19. 19. What types of content production? 4) Meet them! http://whoretweets.me/
  20. 20. What types of content production? 5) Hire them! http://jobs.problogger.net/
  21. 21. What types of content production?6) If they’re good – take them off the market! http://journalisted.com/
  22. 22. What types of content production?7) Leverage their contacts & social network http://support.google.com/plus/bin/answer.py?hl=en&answer=1713320
  23. 23. What types of content production?8) Build an audience by leveraging bigger sites http://mashable.com/
  24. 24. What types of content production?9) Remember content isn’t just texthttp://pinterest.com/mashable/infographics/
  25. 25. What types of content production?10) Don’t forget to mark it all up!http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
  26. 26. Final Tips
  27. 27. Authors are different to copywriters – and far more important to Googlehttp://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google
  28. 28. Brands have a big advantageHuge opportunity to leverage:• Knowledge• Data• People• Relationships• Authority @kevgibbo
  29. 29. Relationships are about people, not websites @kevgibbo
  30. 30. Thanks & Any QuestionsKevin Gibbonskevin@quaturo.com @kevgibbo 11th Oct 2012 www.quaturo.com

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