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Hauksson seo competitive analysis - final

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Slides from a session done at the SES NY 2012

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Hauksson seo competitive analysis - final

  1. 1. SEO Competitive AnalysisThe BrainKristjan Mar HaukssonOwner / Director Internet Marketing and CommsNordic eMarketing@optimizeyourweb New York | March 19–23
  2. 2. New York | March 19–23, 2012 | #sesnyThere are so many tools… @optimizeyourweb
  3. 3. New York | March 19–23, 2012 | #sesny
  4. 4. New York | March 19–23, 2012 | #sesnyOne of the best kept SEO secrets… @optimizeyourweb
  5. 5. New York | March 19–23, 2012 | #sesny @optimizeyourweb
  6. 6. New York | March 19–23, 2012 | #sesnyCrawl the competition site• Get answers to questions like • Are their PDFs or word files “crawlable”? • What about their SWF files? • How do they store their data if they are not using typical web standard document file types?• Understand the dynamics of their content Your logo here @optimizeyourweb
  7. 7. New York | March 19–23, 2012 | #sesnyImage data• How are they storing their images? • Are they accessible? • Alt tags? • What about image naming? • Image type and size? Your logo here @optimizeyourweb
  8. 8. New York | March 19–23, 2012 | #sesny @optimizeyourweb
  9. 9. New York | March 19–23, 2012 | #sesnyHaving your “own” crawler• Boost understanding • Reverse engineering • Filter data and understand dynamics • Crawl the site regularly looking for changes Your logo here @optimizeyourweb
  10. 10. New York | March 19–23, 2012 | #sesny @optimizeyourweb
  11. 11. New York | March 19–23, 2012 | #sesnyThe weighting• What is it that impacts your site versus the competitor’s site? • Reverse engineer: what is the competition doing better than you? • Change the weighting of… • The Page Title • Description • Headings • File names • Etc….
  12. 12. New York | March 19–23, 2012 | #sesnyInternal Weightings @optimizeyourweb
  13. 13. New York | March 19–23, 2012 | #sesny @optimizeyourweb
  14. 14. New York | March 19–23, 2012 | #sesnyThank you Kristjan Mar Hauksson Nordic eMarketing Owner @optimizeyourweb

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