How to really sell your charity

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How to really sell your charity

  1. 1. How to really sell your charity With Ben Swart NSPCC Fundraising Training Manager @benswart
  2. 2. The pattern of great fundraisers Mindset Time Skills Choices @benswart
  3. 3. Because you’re ‘small’1. You are able to be more nimble and reactive @benswart @benswart
  4. 4. Because you’re ‘small’1. You are able to be more nimble and reactive2. You are often closer to the cause @benswart @benswart
  5. 5. Because you’re ‘small’1. You are able to be more nimble and reactive2. You are often closer to the cause3. The public enjoy backing smaller charities @benswart @benswart
  6. 6. Because you’re ‘small’… @benswart
  7. 7. Over next 50 minutes:Help you find the people you meetmore generous than they have ever been before @benswart
  8. 8. Think of a well known song @benswart
  9. 9. The curse of knowledge @benswart
  10. 10. The five questions to break the Curse of Knowledge @benswart
  11. 11. @benswart
  12. 12. 1. Simply put, what’s the essence of the problem? @benswart
  13. 13. Two thirds of prisoners re-offendThey often find it nearly impossible to reintegrate with society @benswart
  14. 14. 2. What’s unexpected (notimmediately obvious) about the problem? @benswart
  15. 15. What’s unexpected about the problem? @benswart
  16. 16. Over to you @benswart
  17. 17. Good Luck @benswart
  18. 18. “Everyone hates an ex offender, yet no one wants them to offend again” @benswart
  19. 19. 3. What story / analogy,demonstrates this problem? @benswart
  20. 20. @benswart
  21. 21. 4. Why are you optimistic your charity’s solution works?1) What figures help us know it’s working?2) What stories sum it up from front line staff / service users? Do you notice anything in their manor when talking about it?3) What do people in authority say? @benswart
  22. 22. 4. Why are you optimistic your charity’s solution works?What figures help us know it’s working?400 have been employed through Blue Sky, 80%did not re-offend @benswart
  23. 23. 4. Why are you optimistic your charity’s solution works?What stories sum it up from front line staff / serviceusers?“It’s the first time I’ve ever felt like any sort of role modelfor my children. The first time I’ve ever felt pride”“I loved seeing my tax return, knowing I had done that” A Blue Sky service user (ex offender) @benswart
  24. 24. 4. Why are you optimistic your charity’s solution works?What do people in authority say?The Milgrim Experiment @benswart
  25. 25. 5. Simply put – how does the solution work?Don’t spend two pots, spend one… @benswart
  26. 26. Notice the order?1. Simply put, what’s the essence of the problem?2. What’s unexpected (not immediately obvious) about the problem?3. What story / analogy, demonstrates this problem?4. Why are you optimistic your charity’s solution works?5. Simply put – how does the solution work? @benswart
  27. 27. Notice the order?1. Simply put, what’s the essence of the problem?2. What’s unexpected (not immediately obvious) about the problem?3. What story / analogy, demonstrates this problem?4. Why are you optimistic your charity’s solution works?5. Simply put – how does the solution work? @benswart
  28. 28. Two main elements of EVERY weight loss advert…Before After
  29. 29. Thank You @benswartbswart@nspcc.org.uk 0207 825 3916

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