Starting up & running a small    in-house face to face       fundraising team         Louise Darby, Fundraising Manager  ...
About us Nottingham-based charity Tackling homeless Working across East Midlands
Fundraising at Framework £20m statutory income Fundraising team established 2008 4,000 community ‘supporter’ base in ‘08
Why face to face?££££ Income from donors                                      1          2         3                     ...
Why in-house? Budget A ‘way in’: test & prove - internal buy in Made a pilot possible We want to recruit / train our o...
Benefits of an in-house teamTeam engagement Fundraisers, not “chuggers” Volunteering and events Welcome calls and corpo...
Benefits of an in-house teamShort hierarchy Reactive to other opportunities Direct supporter feedback & quality control...
Benefits of an in-house teamMonitoring Internal mystery shopping Reactive training based on  communications strategy Co...
Impact of working locally We only fundraise where we work Can help with service delivery:   Rough sleepers hotline info...
Lessons learned Staff attrition      Recruiting A team of three       vulnerable people Opportunities for    Standing...
Results one year on Recruited a working team Learning about what a Face to Face  resource / focus can bring to Framework...
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In-house face to face fundraising

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Louise Darby and John Tween, Framework

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In-house face to face fundraising

  1. 1. Starting up & running a small in-house face to face fundraising team  Louise Darby, Fundraising Manager  John Tween, Supporter Communications Officer
  2. 2. About us Nottingham-based charity Tackling homeless Working across East Midlands
  3. 3. Fundraising at Framework £20m statutory income Fundraising team established 2008 4,000 community ‘supporter’ base in ‘08
  4. 4. Why face to face?££££ Income from donors  1 2 3 2008 /9 2009/10 2010/11
  5. 5. Why in-house? Budget A ‘way in’: test & prove - internal buy in Made a pilot possible We want to recruit / train our own people (Risk / reputation management) Direct line: FrameworkF2F  donors
  6. 6. Benefits of an in-house teamTeam engagement Fundraisers, not “chuggers” Volunteering and events Welcome calls and corporate engagement Social media and web activity Press coverage as local advocates of F2F Team generate ideas
  7. 7. Benefits of an in-house teamShort hierarchy Reactive to other opportunities Direct supporter feedback & quality control Supporter-to-fundraiser feedback
  8. 8. Benefits of an in-house teamMonitoring Internal mystery shopping Reactive training based on communications strategy Consistent feedback
  9. 9. Impact of working locally We only fundraise where we work Can help with service delivery:  Rough sleepers hotline info Improved ‘charity fundraising’ awareness internally More demonstrable ‘we are local’ USP
  10. 10. Lessons learned Staff attrition  Recruiting A team of three vulnerable people Opportunities for  Standing Orders vs former clients Direct Debits  Incentives
  11. 11. Results one year on Recruited a working team Learning about what a Face to Face resource / focus can bring to Framework Recruited 500 new supporters (200%) Early signs of individual development Building attrition models

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