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How to get more followers on Facebook

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How to Interact with Facebook Fans …

How to Interact with Facebook Fans

For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/

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  • 1. Zain Wonders CampaignZain Wonders CampaignInteractionwith Facebook Fans ith F b k FAli A. SABKAR leMarketing Project Manager Zain Bahrain21.09.2010
  • 2. Zain Wonders Campaign Interactionwith Facebook Fans One of the most ambitious community support programs, the Zain Bahrain s  One of the most ambitious community support programs the Zain Bahrain’s Wonders campaign uniting the people of Bahrain in an amazing patchwork of  “everything for everybody”.  A series of showpiece events, community‐partnered fun shows and a program of  A series of showpiece events community partnered fun shows and a program of entertainment. Young people and families found plenty of activities to ramp up the  fun quotient. The Wonders Campaign was unique ‐ there were no strings attached,  no promotions pitch to make. It was just about sharing togetherness, giving  expression to the aspirations of our Zainer community and celebrating the Zain life. expression to the aspirations of our Zainer community and celebrating the Zain life Over 3 months, everybody was invited to celebrate with Zain. Zainers had a series of  treats that made them feel special – fun contests, games and competitions of skill  with plenty of prizes, entertainment, huge outdoor outings, community gatherings  with plenty of prizes entertainment huge outdoor outings community gatherings and activities all segments that will bring together the people of Bahrain. 
  • 3. Zain Wonders Campaign Interactionwith Facebook Fans The Wonders Campaign was targeting Young people and families who found  plenty of entertinaement activities. Therefore, one of the best media to be  utilized was Social Media via Facebook Fan Page www.facebook.com/ZainWonders www facebook com/ZainWonders
  • 4. Zain Wonders Campaign Interactionwith Facebook Fans The Campaign  Started on 28th April 2010 with  3,027 fan  members. On 11th July, the  fan page  reached 8,696  fan members. 287% Increased  without any  without any Online  Advertising. It  was Pure Social  Networking.
  • 5. Zain Wonders Campaign Interactionwith Facebook Fans Started with  Calling our  Customers a Nick  Customers a Nick Name as Zainer.  Every one Proud  to be a Zainer to  b i be entitled for  the Zain  Wonders  Campaign  Activities.
  • 6. Zain Wonders Campaign Interactionwith Facebook Fans Weekly Polls to  nominate Best  Active Zainers who is helping  other fan  members to  members to benefit from the  Zain Wonders  Campaign  Activities and  A ti iti d Guide them.
  • 7. Zain Wonders Campaign Interactionwith Facebook Fans Interacting with  Zainers on the  Fan Page to  choose what  choose what Wonder they will  need on weekly  basis.
  • 8. Zain Wonders Campaign Interactionwith Facebook Fans Zainers Evaluated what  was the best  was the best Zain Wonder  Activity… 
  • 9. Zain Wonders Campaign Interactionwith Facebook Fans Zainers voted for  their best Zainer Acting Player,  Acting Player, Best ranked  video got prizes.
  • 10. Zain Wonders Campaign Interactionwith Facebook Fans Invited the  Active Zainers to  Meet the Zainers (Staff) at Zain HQ  (Staff) at Zain HQ and have a full  day to live the  Zain Life Style.
  • 11. Zain Wonders Campaign Interactionwith Facebook Fans +187k Facebook Users in Bahrain +8.7K Facebook Users Liked Zain Wonders Page (+10% of Facebook Users) +400k Zainers attended Zain Wonders Activities +400k Zainers attended Zain Wonders Activities
  • 12. Zain Wonders Campaign Interactionwith Facebook Fans We always Celebrate with  Zainers at Zain Wonders Page
  • 13. Zain Wonders Campaign Interactionwith Facebook Fans At Eid, we celebrated the 10,000 Fans The Biggest Telecom Fan Page in Bahrain gg g
  • 14. Zain Wonders Campaign Interactionwith Facebook Fans We have +1,000  Bahraini Users in   Twitter.  Therefore, we  have started a  have started a Campaign with  follow us on  Twitter and get  your Exclusive  E l i USB!
  • 15. Thank You.

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