Einfuehrung interkulturelle-kompetenz
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Einfuehrung interkulturelle-kompetenz

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"Go Global" with Business Interculture...

"Go Global" with Business Interculture

To understand and be understood…

…is a basic requirement for international business success.



Do you work…
…in a responsible position for a world wide corporation or for an international organisation? Or would you like to have such a position?

Do you lead…
…an international team? A project group with members from different nations? An interdisciplinary task force, which has been given the job to solve a special problem?

Have you…
…already checked the market potential of your products and services in your target country? Do you now need a competitive edge in the international market that can be achieved through competency in everyday dealings with decision-makers from other cultures?


Do you know…
…what your future foreign business partner expects from you? What he expects from his own people and in his own country? And why he thinks and acts in exactly the way he does think and act?


Do you want…
…a short course tailor-made to meet your aims and requirements in which you learn everything about your foreign business partner’s cultural background, communication style, business mentality and how you can expect him to think and act?


Business Interculture is the springboard to global success.

Interested?
Then call us or send us an email
089 570 6200

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  • 1. Welcome to our Culture Game The first workshop in a series of sixObtain intercultural competency while you work Johanna Marius
  • 2. What is culture? The term culture derives from the latin word „colere“ und means to cultivate, to nourish sth – the way we shape our life „Culture is an orientation system. “ (Dr. Alexander Thomas) „Culture is communication.“ (Edward T. Hall) „Culture is the collective programming of the mind.“ (Geert Hofstede)
  • 3. The Iceberg Concept of Culture – only a small part of culture is visible! Behavior ActionsPrimarily in awareness Words Cooking Dress Music Literature Fine Arts Concept of Beauty Body LanguagePrimarily out of Concept of Modesty Nature of Friendshipawareness Time Orientation Patterns of Superior/ Subordinate Relations Attitudes Interpretations Patterns of Handling Emotions Values
  • 4. Meeting of two Icebergs Every person has his or her own inner iceberg. What happens when 2 people from different cultures meet? Behavior Behavior Values Values Culture 1 Culture 2
  • 5. Meeting of two Icebergs When 2 people from different cultures meet, they tend to interpret the behavior of the other according to their own values and attitudes Behavior Behavior Values Values Culture 1 Culture 2
  • 6. How cultures differ: Power Person Orientation Low power distanceIndividualistic - Collectivistic Doing - Being High power distance Structure Understanding of Order - Flexibility Culture Time Communication Space Direct - Indirect Closeness - Distance Public - Private Context Dealing with Rules High/Low - Universal - Particular Direct/Indirect
  • 7. Culture SpectaclesAs we have seen with the Iceberg-Model, our values, attitudesand world views subconciously influence our behaviorThis is why we see- our environment- the people around us- and our own selfthrough the spectacles of our own cultural imprints
  • 8. What is intercultural competency?Are you aware that each of your words and each of yourgestures can be interpreted completely differently byanother culture?The first step to intercultural competency is-to be aware of our own cultural spectacles-to be aware that we are also perceived through culturalspectacles by others
  • 9. Obtain intercultural competency while you work2nd workshopCultural dimensionsYour benefit:You learn how to recognize and structure interculturaldifferences and experiences, in order to be able to deal withchallenging situations that are caused by cultural differences
  • 10. Obtain intercultural competency while you work3rd workshopCulture of your choiceYour benefit:You get to know a particular culture in greater detail andpractice negotiating in an intercultural context. We practicedifferent communication styles.
  • 11. Obtain intercultural competency while you work4th workshopPresentation stylesYour benefit:You learn to present to a different culture, i.e. a lesson, alecture, a sales presentation
  • 12. Obtain intercultural competency while you work5th workshopUnderstanding of time – multicultural teamsYour benefit:You learn the significance time orientation has in anintercultural contextWe discuss working in international teams and practicevirtual communication
  • 13. Obtain intercultural competency while you work6th workshopDevelop your own materialHere you can write a guideline for any of your professionalconversations or a training module for the topic of yourchoice
  • 14. Obtain intercultural competency while you workBetween the workshops there will be field work, i.e.observation tasks, presentations on topics discussed,material research etc.If you miss a workshop, it can be made up at a later time.You will receive a certificate when you have participated inall the workshops.
  • 15. Intercultural Competencysaves time and money! Thank you for your attention! Johanna Marius Languages + Intercultural Training Stephan-Lochner-Straße 11 80686 München Tel. 089 570 6200 Email: jm@languages-intercultural.com