MVP: What it is and why we all (should) care

•

62 likes•55,127 views

Kate Rutter

Design Travel Technology

a story...

MVP*
Maximum
Vision
Possible

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

a story...

MVP* (what we needed)
Maximum
Vision ? MVP*
Possible
Minimum
Viable
Product
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

BUILD

MEASURE

LEARN

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

THINK

MAKE

CHECK

Increase the learning.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

MVP
⤷

* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
you can build...

and get into the hands of
customers fast
so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles

and get into the hands of
customers fast
so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product
The fastest, cheapest thing
⤷ rapid
you can build... cycles

and get into the hands of
⤷ customer
customers fast development

so that you can observe
and measure the results...

to make your product
something customers want,
need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

3 approaches we’re
seeing & using

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

1} Lo-ﬁdelity sketches Why build anything before
you’ve tested the idea?

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make
what people bought.

45 to
Te xt 002
e this
pu rchas
item.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make
what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

3} Small footprints Make it in code, but be
stingy with features

where they
⤷
were headed.

)
how they can

⤷
learn faster.

)
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

3} Small footprints Make it in code, but be
stingy with features

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Rules of thumb
If you are extremely
reluctant and even
embarrassed to show
You are doing
it right. ✓
your MVP...

If you feel comfortable You should have
or proud of it... shown it sooner. !
If you feel stuck... GO FASTER.
➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

ask yourself...
What could you build today
that you could put in the hands
of customers tomorrow?

your product

your MVP

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Thank you!
Kate Rutter, Co-Founder & Principal New Context Conference
kate@luxr.co http://luxr.co 3 & 4 November 2011
@katerutter @luxrco Tokyo, Japan

* Slides available on slideshare on Fri, Nov 4, 2011
slideshare.net/intelleto

shout-outs to...
• Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
http://www.slideshare.net/ladylexy/the-ux-driven-startup
• Brandon Schauer @ Adaptive Path : Cupcake model
• Chris Jones @ Hot Studios : Risk reduction model
• Eric Ries & The Lean Startup:
http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package
• Gina Bianchini & The Mightybell Team : www.mightybell.com
• Janice Fraser & Jason Fraser, LUXr.co
• Thomas Knoll & LaunchRock : www.launchrock.com
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

What's hot

Getting to Minimum Viable Product (MVP)

swong02

Testing Your MVP

Tathagat Varma

Jobs to Be Done

nikos batsios

To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often. Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output. Learning objectives: Understand the importance of accelerated learning and techniques to achieve it How a Lean Canvas can help shape your product vision and MVP How to build a story map to create a product roadmap How to use a story map to validate your users' journey

Lean Startup + Story Mapping = Awesome Products Faster

Brad Swanson

Talking to Humans: Customer Discovery 101

New York University

Agile Product Discovery

Tathagat Varma

User Story Mapping (USM) is a top-down approach of gathering "requirements" in agile environments. "A user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that deliver value to users and business with each release (from Jeff Patton's The New User Story Backlog Is a Map)."

User Story Mapping Workshop (Design Skills 2016)

Bartosz Mozyrko

Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014

Melissa Perri

Product Discovery At Google

John Gibbon

User Story Mapping

Manik Choudhary

"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious". This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service. It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.

Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)

Neil Turner

Product Market Fit - How to know your product is market fit

Saif Hassan

Jobs to Be Done JTBD - Jillian Wells

uxbri

The 1 Week Minimum Viable Product (MVP)

Alexis Roqué

Journey Mapping

Mike Biggs GAICD

This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :) Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material. Ryan @rrhoover http://ryanhoover.me

An Intro to Lean Startup

Ryan Hoover

Product Owner and Strategy

Roman Pichler

Creating a Pitch Deck Using the Business Model Canvas

Michelle Ferrier

Product Roadmaps - Tips on how to create and manage roadmaps

Marc Abraham

Introduction to Lean Startup » Lean Startup Barcelona

Jaume Teixi

What's hot (20)

Getting to Minimum Viable Product (MVP)

Testing Your MVP

Jobs to Be Done

Lean Startup + Story Mapping = Awesome Products Faster

Talking to Humans: Customer Discovery 101

Agile Product Discovery

User Story Mapping Workshop (Design Skills 2016)

Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014

Product Discovery At Google

User Story Mapping

Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)

Product Market Fit - How to know your product is market fit

Jobs to Be Done JTBD - Jillian Wells

The 1 Week Minimum Viable Product (MVP)

Journey Mapping

An Intro to Lean Startup

Product Owner and Strategy

Creating a Pitch Deck Using the Business Model Canvas

Product Roadmaps - Tips on how to create and manage roadmaps

Introduction to Lean Startup » Lean Startup Barcelona

Viewers also liked

How to build_a_successful_mvp_lean-302

Lean Startup Machine

MVP Canvas

FCamara_Consultoria

This is the slide deck from Trevor Owens's classes on Startup Metrics for Founders In 2004, with only 150,000 registered users and very little revenue, Facebook raised $500,000 and less than a year later raised another $12.7 million. It was not the most popular social network nor was it even the most popular college social network. So what metrics were early indicators of it's future success? In this class we will go over this and two other unreleased case studies on startup metrics that matter. By the end of this class you will have an understanding of: Actionable Metrics & Split Testing Qualitative vs Quantitative Metrics Cohort Metrics Validated Learning Innovation Accounting Framework Hypothesis Testing Funnel Metrics and AARRR Paying attention to the wrong metrics will lead your startup down the wrong path, don't take that risk by missing this class.

Startup Metrics for Founders (LEAN 121)

Lean Startup Machine

Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013

Jess Lee

Minimum Viable Product

Eric Ries

Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating. The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps. After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day. Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

ProductPlan

Minimal Viable Product

dnlhtz

Omidyar Network Presents Inclusive Innovation for India BOP

Social Capital Markets

What are you going to do with all that great data you just collected from your user research interviews? Synthesizing all that data - if you don’t have a method, can take forever - but you’re a startup, so you need to make sense of that data within hours not weeks. In this workshop, we’ll actually tackle a real problem, interview each other, take notes and then use that data to learn actual synthesis techniques that you can use no matter what your subject matter is.

Analyzing User Research Interview Workshop

Diane Loviglio

From idea to business model the lean startup way

Radhesh Radhakrishnan

About Lean Startup Machine

Lean Startup Machine

The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...

NewVenturesIndia

Lean start up bootcamp 1 introduction

James Cracknell

Lean Product Management. - Shane Williamson - General Assembly This talk focuses on how to use the MVP philosophy to test and validate product ideas, with the goal of achieving product / market fit. You'll learn about the purpose and process of building MVPs, and how to apply customer development and lean principles to test and validate risks and assumptions. The goal is to take a product idea and get moving in the right direction quickly and efficiently. Whether you're working in a project management or product role at a large company, or you're building your own product or startup, this session will be useful for you and your product team.

Lean Product Management - Testing & Validating Product Ideas

Shane Williamson

MVP Design Hacks: Rocket Fuel for Lean Teams

Amy Jo Kim

Cursuri open august

Catalin Lazar

Join Sandy Rees and our own Jay Love for a discussion on donor relationships. This free, 60-minute webinar will focus on attracting and creating donor relationships, as well as best practices for nurturing and retaining those donors. You will finish the hour with at least five ideas to put into immediate action! About Sandy Rees: Sandy Rees is a fundraising coach and consultant with a passion for showing small nonprofit organizations how to raise more money, strengthen their Boards, and build relationships with donors. She's also a mentor and coach to other nonprofit consultants who want to learn to build a business using passive and leveraged income. You can learn more about her at http://www.sandyrees.com.

Everything You Need To Know About Creating and Maintaining Donor Relationships

Bloomerang

XP再解釈

eiji ienaga

Cursuri open septembrie

Catalin Lazar

Viewers also liked (19)

How to build_a_successful_mvp_lean-302

MVP Canvas

Startup Metrics for Founders (LEAN 121)

Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013

Minimum Viable Product

Lean Validation: 10 Ways to Quickly Test Your Startup Idea

Minimal Viable Product

Omidyar Network Presents Inclusive Innovation for India BOP

Analyzing User Research Interview Workshop

From idea to business model the lean startup way

About Lean Startup Machine

The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...

Lean start up bootcamp 1 introduction

Lean Product Management - Testing & Validating Product Ideas

MVP Design Hacks: Rocket Fuel for Lean Teams

Cursuri open august

Everything You Need To Know About Creating and Maintaining Donor Relationships

XP再解釈

Cursuri open septembrie

Similar to MVP: What it is and why we all (should) care

New Context Conference: Intro to Lean UX

Janice Fraser

The Bilfinger Berger Industrial Services Group's corporate structure comprises geographically aligned divisions which specialise in industrial services - and the cross-regional Plant Technologies division, which is active in the areas of engineering, piping and plant assembly. BIS GmbH is organised as an independent subgroup within the Bilfinger Berger Multi Service Group and, with its roughly 28,000 employees, generated total revenues of EUR 2.9 billion in 2010. Many tasks of colleagues and employees require examinations and checks to conform to governmental restrictions and regulations. In 2010 in2code developed the TYPO3 application "Biceps", based on extBase and Fluid. In our presentation we will demonstrate the functions integrated into the application and go into detail regarding the technical implementation. We will also examine all traps and barriers caused by the early implementation with the young framework. Finally we will show the solutions used by the current framework.

Biceps - an Extbase enterprise application

Stefan Busemann

Very minute product innovation design

PRANAVBALARAMAJI

Paul Ellarby - Why do scrum?

Paul Ellarby

Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...

LUXr

Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...

Kate Rutter

Published in 1885 and shared on facebook

Joe Kepley

User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups. Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.

LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...

LUXr

Similar to MVP: What it is and why we all (should) care (8)

New Context Conference: Intro to Lean UX

Biceps - an Extbase enterprise application

Very minute product innovation design

Paul Ellarby - Why do scrum?

Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...

Published in 1885 and shared on facebook

LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...

More from Kate Rutter

[Nature Journal] PageBREAKERS - 4 Quick Ways to  Break the Ice  on a  blank j...

Kate Rutter

What's in my Nature Journaling Kit ~ Kate Rutter, 2020

Kate Rutter

UX Foundations : Sketching UI

Kate Rutter

Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]

Kate Rutter

Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]

Kate Rutter

The UX field continues to evolve, and the tools and skills we need to perform our jobs with it. Seasoned professionals are often strapped for time and struggle to incorporate learning new skills into their schedules, while early-career teammates may have knowledge of the latest and greatest but lack overall experience and take time to onboard. Where can we find a sweet spot that allows teams to grow their skills and experiences together? In this conference talk, Kate shares a model for creating a culture of continuous learning in companies, discusses leading a successful UX adult learning program based on a framework of how people learn, and give concrete examples of learning tools you can apply immediately in your organization.

Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]

Kate Rutter

For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux? This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.

Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...

Kate Rutter

This deck is from the sketchnote workshop part of the "Let's Sketch Tech" online meetup. Sketch-noting instruction was followed by the lightning talk, "Why AI Thinks You’re a Toaster (and Why You Should Care)" by IBM Watson engagement lead, B Cavello. After a short round of post-noting, we had an online gallery to share the work. Check the Tagboard at https://tagboard.com/letssketchtoaster/473159 for the work.

Let's Sketch Tech [Feb 2019]

Kate Rutter

In this workshop at UX Week 2018, participants got hands-on with pen and paper to unleash the power of sketching. From design research to ideation to prioritization to communicating design directions, imagery and hand-created artifacts are effective ways to dramatically improve ideas and increase understanding and stakeholder buy-in. We surveyed the low-fidelity sketching landscape, exploring practices like graphic recording, sketchnoting, urban sketching, lettering, scenario sketching and sketching screens & UI. And we got hands-on to develop and enhance our visual vocabulary and practiced sketching to think vs. sketching to communicate. (Spoiler: they are not the same thing.) What topics were covered? * When and why to sketch * How sketching amplifies and improves UX work * A summary of practices and methods, including graphic recording, sketchnoting, observational sketching, symbolic sketching, scenarios, storyboards, interfaces and flows. * The tools of the trade and when/how to use them * Sketching basics and tricks to work fast and accurately * Sketching to think vs. sketching to communicate * How to match the right level of fidelity for the right level of feedback * Collaborative sketching and group participation

Sketchapalooza [UX Week 2018, August 2018]

Kate Rutter

Talk given at World IA Day, 2017 in San Francisco. Recent years have been a whirlwind for user experience design, and IA has ridden shotgun all the way. With the proliferation of digital products, smart devices, and inventive technologies that both produce and consume information, we have our work cut out for us. But maybe we've lost sight of the fundamentals that form the foundations of our work? In this talk, we'll reconnect with the core principles and practices needed for IA to flourish in the years ahead.

Informative Architecture [World IA Day 2017, San Francisco]

Kate Rutter

~ Grow the Skills of Both New and Seasoned Professionals For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don’t have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux? This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.

Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...

Kate Rutter

Measure What Matters: Making the Most of Metrics [True University 2017, mini-...

Kate Rutter

Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...

Kate Rutter

Deck from the Sketchnotes-SF meetup in May at Tangible UX. [http://tangible-ux.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore. Details on the meetup at: https://www.meetup.com/Sketchnotes-SF/events/231049667/

Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]

Kate Rutter

Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...

Kate Rutter

Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]

Kate Rutter

Deck from the Sketchnotes-SF meetup in June at Neo [http://neo.com/]. We practiced lettering, using our natural writing styles to explore and expand our lettermaking abilities. We started with a quick warm-up, then jumped into rapid practice, sharing work and getting inspired by peers at each stage. Then we jumped into a TED talk to practice capturing words in context. The evening wrapped up with links to resources to explore. Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222798434/

Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]

Kate Rutter

Deck from the Sketchnotes-SF meetup in May at Neo [http://neo.com/]. We practiced visualizing 1-to-1 conversation.We started with a quick warm-up, then jumped into rapid practice, visually explaining something to someone else, and then visually capturing something being explained to you by someone else. A high point was seeing the fabulous work from the "sketch your day" warm-up activity. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore. Special Shoutout to @MollyClare who was the co-creator of the "talk & listen" activity, and who is pioneering visual notetaking at WhiteboardWarrior.org (http://whiteboardwarrior.org). Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/222692847/

Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...

Kate Rutter

Deck from the Sketchnotes-SF meetup in April at Neo [http://neo.com/]. We practiced people, scenarios and faces. We started with a quick warm-up, then jumped into rapid practice, sketching from word prompts and photo prompts. We shared work at a collaborative critique and learned a lot from each other. The evening wrapped up with links to resources to explore. Details on the meetup at: http://www.meetup.com/Sketchnotes-SF/events/221860010/

Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]

Kate Rutter

Measuring What Matters: A UX Approach to Metrics :: UX Days Tokyo [April 2015]

Kate Rutter

More from Kate Rutter (20)