(EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region
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Presentation hold at E-Bikes forum Barcelona (12/04/2011) by Inocencio González: General Manager at CLUSTERMOTO Project Manager - ZEVs at RIEJU Managing Director at TraZeless ZEVs
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(EN): Examining Best Strategies For Introducing E-Bikes Within A Specific European Region
- 2. The region: Catalonia Long tradition on motorcycling industry (90% of the Spanish production) Heritage of historic brands: BULTACO, MONTESA, SANGLAS, DERBI, RIEJU & OSSA Today 12 manufacturing facilities Geographic concentration explain current cooperating in a cluster basis approach
- 3. The Cluster Clustermoto in a non-profit association for technologic development and innovation Founded in 1997 with the support of the Catalonian government Today represents 30 companies , including manufacturers, suppliers and research centres Clustermoto innovation team leads the transition to the electric vehicle
- 4. The Project Idea Project briefing Product launch 1 year 1 year Evaluation & Definition Project development Business development
- 5. Project briefing Product Briefing Evaluation phase Market Competitors clients Understanding new actors Electric suppliers Charging points Local government Insurance Maintenance Renting Regulations, … Technology Battery, motor Business briefing
- 6. Project Development Intern within this cluster Team definition key suppliers & tech.centers work package distribution (RASI matrix) global project management and follow-up Method
- 7. Business Development Building up a network: Government: Network sharing. Demonstration projects Lobbing (regulations, grants) Electric suppliers: Co-operation on demonstration projects Future developments (quick charge) Prescription to fleets Charging points: Full service provider New distribution channel
- 8. Business Development Insurance companies: Lower rate for e-Bikes (adjusting product features) Contract agreement Full service (adding insurance rate to the sale price) Fleets: Understanding a new customer Understanding specific sale procedures Users associations: Collaborating on development and feedback Maintenance providers & Renting: Facilitating access to fleets New distribution channel
- 9. Business Development Networking (international) Co-Development: Sharing synergies and know-how Being transparent Sharing same motivation Extending range Communication: Extending network in Europe Cluster facilitates contact finding International show-ups
- 11. Financials Lower costs: cost/km, maintenance, lower insurance rates: SINGLE SEATER, LIMITED MAX. SPEED, LOW VOLTAGE Spare parts price and availability (EU) Product Benefits
- 12. Safety Low voltage Integral disc braking system Protective pads protect fairings in the event of lateral crash Product Benefits
- 13. Ergonomics Lighter(85 kg) Estability (only high wheel e-scooter) Load capacity (top case and flat floor) Reduced seat height Product Benefits
- 14. “ pushed by our innovation team, it is pulling innovation within all clustermoto members” … the future is electric!
- 15. Thank you Inocencio González [email_address] +34 671 468 873 http://es.linkedin.com/in/ TZevs @ T ra Z eless
Editor's Notes
- Presentación de la región, clustermoto, y el proyecto mius
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)
- Identificar stakeholders: fabricante, mercado (usuario), nuevos actores (electricas, charging point), catalizadores necesarios (locals, regionals, natinals, internationals)