Waymedia provides proximity marketing services using their Mobitouch Cube platform. They have been in business since 2005 and serve top brands in over 50 countries. The Mobitouch Cube allows for targeted messaging to mobile devices based on location, time, and user characteristics to run interactive and personalized campaigns. It also provides tools for network managers to monitor campaign performance and optimize future campaigns.

1. Waymedia
Mobitouch Cube
3-Dimensions Proximity Marketing
Proximity Forum
Bologna, 2009

2. About Waymedia
✔ Platform and
Technology provider
✔ In the market since 2005
✔ Expertise in Location
Based Services
What about the results?

3. About Waymedia
Serving top brands in more than 50 Countries WorldWide

4. Full Service Proximity
Marketing
… and more ...

5. The road so far
Mobitouch (2006)
Multi-radio system, Industrial-grade board, CMS management,
competition campaigns, etc.
Mobitouch 2.0 (2007)
Device Identification, Central Management through NAT and GPRS,
zones, bluetouch, periodic scheduling
Mobitouch 3.0 (2008)
WEB Based CMS System, Interactivity with end-users, Device
Identification, network oriented design, etc...

6. ...and much more:
✔ Optimized workflow focused on
big networks management
✔
Easier actualization and
accessibility
✔ Much more tools for the
network-manager
✔ Increased the expression
possibilities
✔
open platform
Platform performances and reliability guaranteed

7. The www cube
✔ Who is the user
✔ Where is the user
✔
When the interaction takes place
What and Why are up to you...

8. Campaign policies
✔ Send specific contents to specific mobile
phones models, increase the user
experience, create campaign for specific
mobile phones brands, and much
more....
✔ Generate random contents selections, no
needs of a blacklist cause users will
receive always a different content
✔ Reward your users, send winner content,
deciding how often and a maximum
numbers of prizes...
Flexibility to impress your customers and their users

9. Interactivity
✔ Applications to browse the contents, let your
users choose the content they want
✔ Bidirectional and interactive campaigns, let
your user partecipate enquiries, voting,
etc...

10. Forwarding and user
generated contents
✔ Configure the CUBE to collect
user generated contents
✔ Use your imagination to
properly managed contents sent
by the users, facebook, web
galleries, services
subscriptions, etc...

11. Exhaustive data analysis
What happened and how can I improve my results

12. Tools for the Network
Manager
You know in real time what's happening in the network

13. Our Contacts
Waymedia s.r.l.
Web.............www.mobitouchcube.com
E-mail..........info@waymedia.it
Phone.........+39 051 4200331
Fax..............+39 051 4200317