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37 ways for new
 product ideas
     Marc Heleven
Looking for new products or services,
 check and imagine if one of the 37
 ways is possible for your challenge.
 Remarkable innovations combine
        different ways!
               Enjoy!

                           www.7ideas.net
01. Simplify




less is more / usability / service design / minimal
                     www.7ideas.net
02. Add experience




5 senses / experience economy / exclusivity
                 www.7ideas.net
03. Co-branding




co-creation / strategic alliances / open innovation
                     www.7ideas.net
04. Low cost




disruptive innovation / business model innovation
                    www.7ideas.net
05. Go green




sustainability / cradle to cradle / eco-innovation
                     www.7ideas.net
06. Disrupt your industry




    blue ocean or radical innovation
                www.7ideas.net
07. Mass customization




    personalization / 3D-printing
              www.7ideas.net
08. Build a community




  consumer tribes / personal branding
               www.7ideas.net
09. Go back to history




history watching / authenticity / retro marketing
                    www.7ideas.net
10. Make it smaller




miniaturization / portability / less is more
                 www.7ideas.net
11. Tell a story




roots / authenticity / storytelling
             www.7ideas.net
12. Make it multifunctional




        combination innovation
               www.7ideas.net
13. Product extensions




   brand extensions / line extensions
                www.7ideas.net
14. Search for other uses




    multifunctional / unexpected uses
                www.7ideas.net
15. New target groups




  segmentation / marketing / long tail
                www.7ideas.net
16. Make new combinations




        smart combinations
             www.7ideas.net
17. Reduce time




instant / ready to / one minute / quick / hassle free
                      www.7ideas.net
18. Customer in control




      prosumers / co-creation
             www.7ideas.net
19. Add some fun




      just fun
      www.7ideas.net
20. Do it yourself




 self service – DIY - prosumer
           www.7ideas.net
21. New business models




     business model innovation
              www.7ideas.net
22. Make ‘impossible’ things




         Challenge yourself
              www.7ideas.net
23. Make shortcuts




direct / peer to peer / disintermediation
                www.7ideas.net
24. Crowd sourcing




  crowd funding / open innovation
             www.7ideas.net
25. Access > ownership




  Access is more important then ownership
                  www.7ideas.net
26. Excellent service




      service innovation
           www.7ideas.net
27. Innovation ecosystems




      closed innovation platforms
               www.7ideas.net
28. Make products smarter




     internet of things / self learning
                 www.7ideas.net
29. Low tech solutions




       frugal innovation
           www.7ideas.net
30. Let nature inspire you




          biomimicry
           www.7ideas.net
31. Make it virtual




 virtualization / service innovation
              www.7ideas.net
32. Other industries inspiration




   Look for inspiration in other branches or industries
                         www.7ideas.net
33. Go for slow




   time / quality of life
         www.7ideas.net
34. Temporary offerings




     limited / pop-up / exclusivity
               www.7ideas.net
35. Go for hybrid solutions




  combination innovation / hybrid technologies
                    www.7ideas.net
36. Take it easy




  simple / convenience
        www.7ideas.net
37. Start with a dream




       visionary leaders
           www.7ideas.net
Looking for more
  inspiration.
     3 tips
1. Six inspiration newsletter a year




           http://www.21lobsterstreet.com/site/contact/
2. Link festival




  http://www.7ideas.net/linkfestival/
3. Workshops and keynotes




Contact us for custom made sets and
  presentations for your industry
       marc@21lobsterstreet.com

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