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37 ways for new product ideas     Marc Heleven
Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge. Remarkable i...
01. Simplifyless is more / usability / service design / minimal                     www.7ideas.net
02. Add experience5 senses / experience economy / exclusivity                 www.7ideas.net
03. Co-brandingco-creation / strategic alliances / open innovation                     www.7ideas.net
04. Low costdisruptive innovation / business model innovation                    www.7ideas.net
05. Go greensustainability / cradle to cradle / eco-innovation                     www.7ideas.net
06. Disrupt your industry    blue ocean or radical innovation                www.7ideas.net
07. Mass customization    personalization / 3D-printing              www.7ideas.net
08. Build a community  consumer tribes / personal branding               www.7ideas.net
09. Go back to historyhistory watching / authenticity / retro marketing                    www.7ideas.net
10. Make it smallerminiaturization / portability / less is more                 www.7ideas.net
11. Tell a storyroots / authenticity / storytelling             www.7ideas.net
12. Make it multifunctional        combination innovation               www.7ideas.net
13. Product extensions   brand extensions / line extensions                www.7ideas.net
14. Search for other uses    multifunctional / unexpected uses                www.7ideas.net
15. New target groups  segmentation / marketing / long tail                www.7ideas.net
16. Make new combinations        smart combinations             www.7ideas.net
17. Reduce timeinstant / ready to / one minute / quick / hassle free                      www.7ideas.net
18. Customer in control      prosumers / co-creation             www.7ideas.net
19. Add some fun      just fun      www.7ideas.net
20. Do it yourself self service – DIY - prosumer           www.7ideas.net
21. New business models     business model innovation              www.7ideas.net
22. Make ‘impossible’ things         Challenge yourself              www.7ideas.net
23. Make shortcutsdirect / peer to peer / disintermediation                www.7ideas.net
24. Crowd sourcing  crowd funding / open innovation             www.7ideas.net
25. Access > ownership  Access is more important then ownership                  www.7ideas.net
26. Excellent service      service innovation           www.7ideas.net
27. Innovation ecosystems      closed innovation platforms               www.7ideas.net
28. Make products smarter     internet of things / self learning                 www.7ideas.net
29. Low tech solutions       frugal innovation           www.7ideas.net
30. Let nature inspire you          biomimicry           www.7ideas.net
31. Make it virtual virtualization / service innovation              www.7ideas.net
32. Other industries inspiration   Look for inspiration in other branches or industries                         www.7ideas...
33. Go for slow   time / quality of life         www.7ideas.net
34. Temporary offerings     limited / pop-up / exclusivity               www.7ideas.net
35. Go for hybrid solutions  combination innovation / hybrid technologies                    www.7ideas.net
36. Take it easy  simple / convenience        www.7ideas.net
37. Start with a dream       visionary leaders           www.7ideas.net
Looking for more  inspiration.     3 tips
1. Six inspiration newsletter a year           http://www.21lobsterstreet.com/site/contact/
2. Link festival  http://www.7ideas.net/linkfestival/
3. Workshops and keynotesContact us for custom made sets and  presentations for your industry       marc@21lobsterstreet.com
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37 Ways for New Product Ideas

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Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge.

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Transcript of "37 Ways for New Product Ideas"

  1. 1. 37 ways for new product ideas Marc Heleven
  2. 2. Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge. Remarkable innovations combine different ways! Enjoy! www.7ideas.net
  3. 3. 01. Simplifyless is more / usability / service design / minimal www.7ideas.net
  4. 4. 02. Add experience5 senses / experience economy / exclusivity www.7ideas.net
  5. 5. 03. Co-brandingco-creation / strategic alliances / open innovation www.7ideas.net
  6. 6. 04. Low costdisruptive innovation / business model innovation www.7ideas.net
  7. 7. 05. Go greensustainability / cradle to cradle / eco-innovation www.7ideas.net
  8. 8. 06. Disrupt your industry blue ocean or radical innovation www.7ideas.net
  9. 9. 07. Mass customization personalization / 3D-printing www.7ideas.net
  10. 10. 08. Build a community consumer tribes / personal branding www.7ideas.net
  11. 11. 09. Go back to historyhistory watching / authenticity / retro marketing www.7ideas.net
  12. 12. 10. Make it smallerminiaturization / portability / less is more www.7ideas.net
  13. 13. 11. Tell a storyroots / authenticity / storytelling www.7ideas.net
  14. 14. 12. Make it multifunctional combination innovation www.7ideas.net
  15. 15. 13. Product extensions brand extensions / line extensions www.7ideas.net
  16. 16. 14. Search for other uses multifunctional / unexpected uses www.7ideas.net
  17. 17. 15. New target groups segmentation / marketing / long tail www.7ideas.net
  18. 18. 16. Make new combinations smart combinations www.7ideas.net
  19. 19. 17. Reduce timeinstant / ready to / one minute / quick / hassle free www.7ideas.net
  20. 20. 18. Customer in control prosumers / co-creation www.7ideas.net
  21. 21. 19. Add some fun just fun www.7ideas.net
  22. 22. 20. Do it yourself self service – DIY - prosumer www.7ideas.net
  23. 23. 21. New business models business model innovation www.7ideas.net
  24. 24. 22. Make ‘impossible’ things Challenge yourself www.7ideas.net
  25. 25. 23. Make shortcutsdirect / peer to peer / disintermediation www.7ideas.net
  26. 26. 24. Crowd sourcing crowd funding / open innovation www.7ideas.net
  27. 27. 25. Access > ownership Access is more important then ownership www.7ideas.net
  28. 28. 26. Excellent service service innovation www.7ideas.net
  29. 29. 27. Innovation ecosystems closed innovation platforms www.7ideas.net
  30. 30. 28. Make products smarter internet of things / self learning www.7ideas.net
  31. 31. 29. Low tech solutions frugal innovation www.7ideas.net
  32. 32. 30. Let nature inspire you biomimicry www.7ideas.net
  33. 33. 31. Make it virtual virtualization / service innovation www.7ideas.net
  34. 34. 32. Other industries inspiration Look for inspiration in other branches or industries www.7ideas.net
  35. 35. 33. Go for slow time / quality of life www.7ideas.net
  36. 36. 34. Temporary offerings limited / pop-up / exclusivity www.7ideas.net
  37. 37. 35. Go for hybrid solutions combination innovation / hybrid technologies www.7ideas.net
  38. 38. 36. Take it easy simple / convenience www.7ideas.net
  39. 39. 37. Start with a dream visionary leaders www.7ideas.net
  40. 40. Looking for more inspiration. 3 tips
  41. 41. 1. Six inspiration newsletter a year http://www.21lobsterstreet.com/site/contact/
  42. 42. 2. Link festival http://www.7ideas.net/linkfestival/
  43. 43. 3. Workshops and keynotesContact us for custom made sets and presentations for your industry marc@21lobsterstreet.com
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