1. 15 ways for
innovating
tomorrow
Marc Heleven www.7ideas.net

2. 15 ways for innovating your business or industry
15 ways is a set of checklists and inspiration sources for:
product & service ideas, product development,
government innovations, business model generation
and defining strategic directions.
Based on successful innovations, Marc Heleven extracts
important trends, principles or evolutions.
Marc delivers 7 ideas inspiration or 15 way innovation
sets customized for your industry or innovation projects.
Feel free to contact us
marc@21lobsterstreet.com

3. 1. Shortcutting
2. Make new combinations
3. Reverse thinking
4. Simplifying
5. Move from products to services
6. Make it personal
7. Explore new business models
8. Disrupt your industry
9. Crowd sourcing
10. Explore solutions in other industries
11. Low tech
12. Make it sustainable
13. Make your products smarter
14. Access is more important than ownership
15. Add some fun

4. 1.
Shortcutting

8. 2.
Make new
combinations

10. http://www.7ideas.net/combinations/ for more examples.

11. 1970 2010

12. 3.
Reverse thinking

13. 1. Beelden

14. http://www.youtube.com/watch?v=98UeGfvZxt8

15. https://carrotmob.org/ http://www.7ideas.net/do-the-opposite/

16. 4.
Simplifying

18. https://www.mint.com

19. http://www.slideshare.net/marcnewshoestoday/37-ways-for-simplicity

20. 5.
Move from products
to services

22. http://www.slideshare.net/mobilestudy/introduction-to-service-innovation

24. 6.
Make it personal

26. http://www.klm.com/travel/nl_en/prepare_for_travel/on_board/Your_seat_on_board/meet_an
d_seat.htm

28. 7.
Explore new
businessmodels

30. Impact

32. http://www.slideshare.net/boardofinnovation/kortom-congres-de-overheid-als-startup-van-
de-21ste-eeuw

33. 8.
Disrupt your industry

35. http://www.7ideas.net/the-world-before-internet-picture-book-for-our-children-who-try-to-
understand-how-we-survived/

36. http://www.fastcompany.com/1839009/7-ways-disrupt-your-industry and
http://mashable.com/2011/10/09/7-disruptive-innovations/ for more examples

37. 9.
Crowdsourcing

39. http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/ for more
examples

40. 10.
Explore solutions in
other industries

42. Adapt
Enrich
Customize
Take one
element
Learn
Experiment
Modify
…
1

43. BMW’s iDrive system was transferred
from the game industry

44. Nike Shox shoes were adapted
from Formula One racing shock absorbers

45. 11.
Low tech

47. http://en.wikipedia.org/wiki/Tata_Nano

48. http://hipporoller.org/

50. http://www.youtube.com/watch?v=o-Fpsw_yYPg

51. 12.
Make it sustainable

53. http://www.ecokettle.com/showerdrop/

54. http://www.7ideas.net/21-ways-for-eco-innovation/ for more examples

55. 13.
Make your products
smarter

57. http://www.nest.com/living-with-nest/

58. http://ecosummit.net/articles/global-master-plan-smart-green-economy-cities-companies-
and-consumers

59. 14.
Access is more
important than
ownership

60. 60

61. http://www.zipcar.com

62. http://www.zipcar.com

63. 15.
Add some fun

66. http://www.playpumps.co.za/

67. http://www.springwise.com/eco_sustainability/mobile-app-adds-element-gaming-home-
energy-metering/

68. Marc Heleven
ideaDJ, innovative
web search, internet
addict, inspiration
sorcerer, 37 ways for
innovation, trend
spotter, knowledge
broker, the gentle art
of smart stealing,
ideas for a better
world, 7ideas
7ideas.net

69. innovative web search
ideaDJ
- find new inspiration
- search the ‘deep’ web - real-time inspiration
- use the internet as never before for events
- keynote support
- enhance audience
the gentle art of experience
Learn to find smart stealing
- learn from other industries Boost your event
- learn to look in new places
- combine for better results
Get inspiration
7ideas.net