Chase mc michael_presentation

Twitter @chasemcmichael @infinigraph http://blog.infinigraph.com.

Social CRM

Hyper Communication is now

The Social universe

Consumer Still use Email

Transform CRM into Social
Christian
Doesn’t Smoke
Straight
Conservative
Supports YMCA
Enjoys Scrapbooking
Does Drink
Single
No Children
Gets Manicures
Likes the beach
Eats at Chili’s
Around 5’7”
25-30 Years Old
Shops at Macy’s
Drinks Starbucks
Lives in Miami, FL
Female
Athletic
White
Amber Williams
amber230@email.com
Found on
Likes Tome Hanks
Likes Miami Heat
College Graduate
Makes $45k-$65k/yr
Watches The Office
Reads C.S. Lewis
Works in IT space
Account Executive
Watches Comedies
Listens to Pop Music

Expanding Social CRM - The Data Side
HIGH-VALUE
TARGET SEGMENT

Top Rank Affinities
People into a top soda brand and its other affinities
Provides insight for co-marketing, social ad optimization and influence targeting.

Social Intelligence- Connecting the dots
Industry Normalized Data To Increase Usability Based on SIC Codes
Work History
Friends/Community
Education Level
Brand Preference
Political Affiliation
Entertainment
Sports Affiliations
much more …
In your data today:
Chase McMichael
1051 Menlo Oaks Dr.
Menlo Park CA 94025
Married, Father of 3
Income Level
Email Address
Phone Number
Influencer Rank
Blogs
Twitter Reach & Effectiveness
Comment Volume
Content Consumption Graph

Social CRM Process

SOCIAL RESONANCE
InfiniGraph ranks shared content based on people connections, influence
and brand affinity associations to identify Trusted Content Sources

TheProblem
Deliver relevance to the target consumers who drive purchasing, sharing and conversation
Peter Bordes: “I think we are heading into the "age of relevance" which moves beyond search, and this is a win win in regards to marketing and advertising... its also a win win for the consumer as it cuts down on noise.”

ContentConsumptionGraph
“The Content Stream”What is the health of your feed?
BeforeAfter
Facebook & Twitter
Content Stream “Feed”

The Solution: INFINIGRAPH
Real-time social analysis of brands’ social community connections and content interaction to intelligently target the relevant audience

BuyersRely On Influence
What information is being shared
What’s ranked high in your community
Who is creating the most interaction

Empowering Targeting
Without engagement, you won’t be moving the needle on the metrics that really matter
Can social targeting increase engagement?
Short Answer -Yes

Take Away
Actionable consumer insight through the social graph is now possible - go beyond keyword monitoring
Ongoing Target Social Analysis on high value segments is a requirements
Melding your Twitter, Facebook and Email together is not only possible its imperative in developing Social CRM

Chase mc michael_presentation

by Influence People on Sep 21, 2010

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