2. Frank Dethier –
HOW TO INNOVATE?
RESOURCES
Strategy, Process & Organization are important, but your People will
innovate!
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Right person,
Right job
Individuals Project Teams
Diversity
Leadership
Vision, listening
& advice
3. Frank Dethier –
HOW TO INNOVATE?
INDIVIDUALS
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Who are your best Innovators?
Most companies have a lot of experience identifying their best performers,
but not their best Innovators
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4. Frank Dethier –
HOW TO INNOVATE?
YOU
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Standaard Test
• Ontdekker
• Planner
• Realist
• …
6. Frank Dethier –
HOW TO INNOVATE?
INDIVIDUALS
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Curious
Challenge status quo
Take risks, difficult to
manage
Creative, Intuitive
Networking
Ideal to create ‘broad
ideas’
Practical and eye for
details
Respect rules &
authority
Task oriented & like to
finish it
Ideal to implement ideas
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Starters – ‘NT’ Finishers – ‘SJ’
7. Frank Dethier –
HOW TO INNOVATE?
RECRUITMENT OF INDIVIDUALS
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What kind of people do you recruit?
But we do expect different results?!
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8. Frank Dethier –
HOW TO INNOVATE?
INDIVIDUALS
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Clarify
Context
Big Picture
& Create
Ideas
Plan solutions
& Develop
Take Action
& Implement
Creation Process
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Do you know your preference(s)?
Foursight identifies ‘best’ role of individual in Innovation project
But not your potential in comparison with successful Innovators
9. Frank Dethier –
HOW TO INNOVATE?
INDIVIDUALS
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Clarify
Context
Big Picture
& Create
Ideas
Plan solutions
& Develop
Take Action
& Implement
Creation Process
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How would you staff an Innovation project team?
10. Frank Dethier –
HOW TO INNOVATE?
RESOURCES
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Right person,
Right job
Individuals Project Teams
Diversity
Leadership
Vision, listening
& advice
11. Frank Dethier –
HOW TO INNOVATE?
PROJECT TEAMS
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Reaches quickly
consensus
React consistently in
even predictable way
(based on their
preferences)
Reaches more difficult
consensus
Ideal for Innovative
assignments
Synergetic effect
Homogenous Team Heterogeneous Team
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Disruptive Innovation
12. Frank Dethier –
HOW TO INNOVATE?
BRAIN DOMINANCE MODEL
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Data gathering as well as Problem solving
Left & Right Brain thinkers
Left: logical, analythical
Right: non-linear, intuitive approach
Problem solving preference
Individually
In group
Learn & Experiment
Abstract thinkers: learn before they experiment
Experience thinkers: experiment before learning
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What kind of tools/processes to use to optimally use all your resources capabilities?
13. Frank Dethier –
Isaac Newton
PROJECT TEAMS
BRAIN DOMINANCE MODEL - HBDI
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Albert Einstein
Ghandi
J. Edgar Hoover
Great Brains in History
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14. Frank Dethier –
PROJECT TEAMS
BRAIN DOMINANCE MODEL - DIVERSITY
14Heterogeneous Team
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15. Frank Dethier –
HOW TO INNOVATION?
PROJECT TEAMS
Functional Diversity: ensure (besides thinking
styles/personality) that all functions are represented
in team
Development
Marketing
Sales
Financials
Design
...
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16. Frank Dethier –
PROJECT TEAMS
FUNCTIONAL DIVERSITY
Design is also important driver of Innovation
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17. Frank Dethier –
HOW TO INNOVATE?
PROJECT TEAMS
‘Ideal’ size of project team?
Very small teams (e.g. 2 to 3 people) lack often
diversities (functional, personality) needed for
Innovation
Very large teams (> 10 to 12 people) are too big to
exchange info in an effective and active way
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18. Frank Dethier –
HOW TO INNOVATE?
RESOURCES
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Right person,
Right job
Individuals Project Teams
Diversity
Leadership
Vision, listening
& advice
19. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
Most important individual in your organisation
to have successful innovations?
For example
Creative Director?
R&D Director?
Head of Marketing?
Creative genius?
…
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20. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
CEO = most important person
Link Innovation & Strategy
Create Focus, engagement & passion for Innovation
Dedicated budgets and resources for Innovation
programs
Accelerate good ideas into new products, Services or
business models
Define Innovation process & metrics to ensure
Innovation becomes sustainable in the organization
...
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21. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
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Be genuinly
curious
Listen
profoundly
Ask powerful
questions
Help reframe
challenge
Give
feedback
Reflect big
picture/ vision
Take
responsibility,
but allow people
to grow
Behavior that
stimulates Innovation
with people
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22. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
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challenge organizational norms,
encourage divergent thinking, and
push followers to develop
innovative strategies
high standards of moral and ethical
conduct and who engender loyalty
from followers
Inspiring vision for the future based
on values and ideals
recognizing the unique growth and
developmental needs of followers
as well as coaching followers and
consulting with them
aimed at monitoring and controlling
employees through rational or
economic means
provide tangible or intangible
support and resources to followers
in exchange for their efforts and
performance
Setting standards and monitoring
deviations from these standards
Transformational
leaderschip
Transactional leadership
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23. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
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challenge organizational norms,
encourage divergent thinking, and
push followers to develop
innovative strategies
high standards of moral and ethical
conduct and who engender loyalty
from followers
Inspiring vision for the future based
on values and ideals
recognizing the unique growth and
developmental needs of followers
as well as coaching followers and
consulting with them
aimed at monitoring and controlling
employees through rational or
economic means
provide tangible or intangible
support and resources to followers
in exchange for their efforts and
performance
Setting standards and monitoring
deviations from these standards
Transformational
leaderschip
Transactional leadership
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Higher success
rate for
Innovation
24. Frank Dethier –
HOW TO INNOVATE?
LEADERSHIP
Managers that don’t like conflicts, fall often in
‘comfortable clone syndrome’
Surround themselves with people thinking the same
way
‘If we all think alike, then no one is thinking’ (Patton)
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25. Frank Dethier –
HOW TO INNOVATE?
CREATIVE GENIUSES
Some traits
Who comes up with the critical ideas that are the
beginnings of innovation?
No one can innovate if they accept things the way they
are today, so making innovations requires that we are
willing to see things differently. We have to overcome
institutional and bureaucratic inertia that may burden our
thinking process, and challenge ourselves to see
beyond conventional viewpoints.
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26. Frank Dethier –
HOW TO INNOVATE?
INNOVATION LEADERS
Some traits
set expectations, define priorities, celebrate and reward
successes, and deal with failures, and all of these
factors can be done in a way that makes innovation
easier or more difficult
promote, encourage, prod, support, and drive innovation
in their organizations. They do this in spontaneous
moments of insight, in ad-hoc initiatives, as well as in
highly structured innovation programs
they help people seek new experiences that may spark
new ideas; and they create a regular operations context
in which sharing and developing new ideas is the norm
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27. Frank Dethier –
HOW TO INNOVATE?
OTHER RECOMMENDATIONS
Do not classify all your employees rigidly into these
categories
But ensure that all roles are being played, and played
well, so that defining, developing, and implementing
ideas that become innovations becomes the norm.
New recruitments: think also about traits you’re
looking for
Reflect on your own leadership (and ask feedback)
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