Bringing business ideas to life is an essential part of entrepreneurship. Ideas drive progress and innovation, but WETEC Founder, Norbert Wicki, also knows good ideas are the difference between a successful or failed business venture.

1. 4 WAYS TO
BRING YOUR
IDEAS TO LIFE
A C C O R D I N G T O
W E T E C F O U N D E R
N O R B E R T W I C K I

2. Bringing business ideas to life is an
essential part of entrepreneurship.
Ideas drive progress and
innovation, but WETEC Founder,
Norbert Wicki, also knows good
ideas are the difference between a
successful or failed business
venture.
BUSINESS
Ultimately, the skill that all
entrepreneurs need to develop is
the power of execution. Even people
like you and I have ideas about how
to solve the challenges that our
world is faced with, but manifesting
those ideas into usable solutions
often requires more time and
energy than the time it takes just to
come up with the ideas.
T W O

3. BEGIN WITH AN
ACTUAL IDEA
Thebusinessideasthatconsumersdemandarethosethatsolvethechallenges
theyfaceonadailybasis.NorbertWickiwarnsentrepreneurs(especiallythose
thatarejuststartingout)tobecarefulabouthowmuchtimetheyspendfleshing
outanidea.Thereisadifferencebetweenthinkingyouhaveacleverideaversus
havinganideathatwillactuallysolveaproblem.
N O R B E R T W I C K I . C O M | N O R B E R T W I C K I
Beingausablesolutionalongwithbeingabletoservemanypeoplearecommon
benchmarksforproductsbecause,first,society’sideasneedtobepractical,and,
second,productsthatlargepopulationscanbuycreaterevenuewithlesseffort.
T H R E E

4. HAVING A
NETWORK OF
PROFESSIONALS
Professionalsareoftenblindedbythewrongfulnotionthattheentrepreneurialjourneyis
cut-throatand,therefore,canonlybeanevery-man-for-himselftrek.ButNorbertWicki
saysthatnothing,especiallyintheearlystagesofbuildingacompany,ismoreimportant
thanmentorship,guidance,andnetworking.Ofcourse,it’simportantnottogoaroundgiving
yourideaawaytoeveryoneyoumeet,butwhenyoubuildanetworkofprofessionals
aroundyou,youcanusetheirexpertiseandinsighttohaveabettershotatsuccess.
F O U R
Theseindividualshavealreadybeenthroughthetrialsandcomeouttheotherside.Don’tlet
youregogetinthewaysothatyoutooendupfacingthesesamemisfortunesratherthan
learningwhatworksandwhatdoesn’tbypeoplewhohavealreadybeeninyourshoes.

5. STAY FOCUSED IN
SPITE OF THE ODDS
F I V E
Wouldyoustillhaveapassionforyourideasifyourfamilycalledyoufoolish?
Manypeoplequittheirideasbecause theyfailedtoanticipatetheirlikely
oppositions.Youcanboostyourchancesofbringingideastolifebyrealizingthat
it’snevereasytoinnovate.Yourlifeexperienceandfinancialresourcesare
helpful,butyourmistakesarealsosomethingyoushouldlearnfrom.
It’stemptingtowanttogiveupthefirsttimeitfeelslikethingsaren’tgoingyour
way,butNorbertWickilivesbythenotionthatit’sinthesemomentswhere
stayingfocusedonyourgoalsisevenmorecritical.Overcomingahurdlecould
justbeputtingyouonestepclosertosuccess.
N O R B E R T W I C K I . C O M | N O R B E R T W I C K I

6. MASTERING YOUR
FINAL PITCH
Youmightknowthebenefitsofyouridea,butyoumustalsoperfectyoursales
pitchsothatyoucanhelpotherpeopletounderstanditspotential.Asales
messageismosteffectivewhenitassumesthatyourleadsindefinitelyknow
nothingaboutwhatyouoffer.Trybuildingthesalesanglethatyoutakeviawhat
marketerscallan“elevatorpitch.”
S I X
Forexample,imaginethatyou’vejustencounteredtheidealleadforyouridea.
Youandthisseniorexecutiveareonanelevator,buthe,yourprospect,isgoingto
getonthenextfloor.Youhave10secondstograbhisattention.Agreatsalesman
knowsthatyoushouldn’tneedcountlessdocumentsandtalkingpointstodefend
anidea—youshouldbeabletodoitinamerematterofminutes.

7. N O R B E R T W I C K I . C O M | N O R B E R T W I C K IS E V E N
Yourvalueasanentrepreneurismeasuredbyyourskillsasacreativethinker.
Yourindustrycredibility,overtime,isthenbuiltonyourabilitytocreateideas
thatareactionable.Onceyouhaveagreatidea,NorbertWickitells
entrepreneurstofollowthroughonthoseideasuntilyou’vemadeitpracticalto
use,andthenpresentitasanofferthatconsumerscan’trefuse.