1. STORY TELLING
IN DIGITAL ERA
HOW TO DISTINCT OURSELVES FROM OTHERS?
JAKARTA, 21 JUN 2016
PR Course: "The Power of Story Telling: Create The Story to Build
Corporate Reputation"

2. HI, I’M IKA!
Studied Mass Communication at University of Indonesia.
Starting my service on PR field then fall in love with digital
as other millenials do! It’s been my wonderful 5 years
working in digital with various local & multi national
agencies like IPG Media Brands, Havas World Wide &
Mediacom (Group M WPP). Currently happy collaborating
with Goviral Indonesia.
Crafting not just ideas & strategies, but also stories & its
medium to spread the story itself for local up to multi
national brands like Johnsons & Johnsons, Indofood,
Coke, SONY, etc.

3. LET’S START WITH THIS…
https://www.youtube.com/watch?v=RDiZOnzajNU

4. WHY DIGITAL MATTERS?

5. More time than sleeping time…

6. Weird figures? Yes, we subscribed to more than 1 mobile
providers

7. Thanks to technology, our
attention span is: not that long

8. We love taking selfies, #OOTD, we share stories: what we do,
what we feel, our current state, even dreams

9. SINCE WE’VE BEEN ASKED

10. WHAT ELSE DIFFERS US?

11. THE RISE OF SOCIAL INFLUENCERS
“MEDIUM IS THE MESSAGE” (Marshall McLuhan)

12. SOME OF INFLUENCERS
TO GIVE YOU A GLIMPSE…

13. ANDRA ALODITA
Alodita is a blogger, photographer, beauty enthusiast, & IVF
survivor. Started writing on her blog in 2008, she is now
focusing in beauty, wellness, travel, and food content. From
2009 to 2011, her photographs had started to be published in
local magazines and displayed in several malls in Jakarta. She
also took photographs for several fashion and food brands. In
early 2012, she joined PPF Photography and focused on doing
pre-wedding and wedding photography for two years. She is
now involved in “Ibu – Ibu Hot”, featured with other 15 social
media darlings.
Youtube Channel (4,822
subscribers)
https://www.youtube.com/cha
nnel/UCCaUR43LMuTUmFSc-
a8x1rg
Instagram (182K followers)
https://www.instagram.com/al
odita/

14. CLARA DEVI
Claradevi Handriatmadja is the author of LUCEDALE, a
personal blog about daily inspirations and indie-lifestyle. She's
also an entrepreneur and currently focusing on building her
vintage-inspired clothing brand, BONVIEUX, that has been
established since 2010. She graduated with a degree of
Political and Social Science in 2013, and had experienced
working in Creative Agency (Human Agency Japan - as Junior
Creative Planner), National Television (Metro TV Jakarta - as
News Production Staff), National Radio Station (PRAMBORS
Radio - as Junior Part-Time Announcer) previously. Now she
works from her studio in Palmerah, Jakarta, running the family
business and her full-time blogging job.
Youtube Channel (2,209
subscribers)
https://www.youtube.com/ch
annel/UC40BW_JPI9V3uUV
Ykf-y1wQ/featured
Instagram (97.9K followers)
https://www.instagram.com/l
ucedaleco/

15. JENAHARA NASUTION
Jenahara Nasution, one of the pioneer of hijab fashion in
Indonesia. Jena is also one of the initiators and the chairman
of indonesian hijab community, who would like to change the
image of Indonesian hijab fashion. Her current role is as the
Creative Director of JENAHARA, beside her other activity like
uploading her activity on her vlog.
Youtube Channel (887
subscribers)
https://www.youtube.com/ch
annel/UC12H-
TGIOh2AF5gA2_9w6LQ
Instagram (304K)
https://www.instagram.com/j
enahara/

16. WHY WE HEART THEM?
We love their pictures, their
daily life, their persona, we
basically: KEPO!
Their stories are interesting, informative, yet inspiring

17. WHAT IT TAKES TO
CREATE A STORY?
WE WANT THE GREAT ONE, AFTER ALL…

18. BEING HUMAN IS A MUST
GOOD SENSE OF HUMOUR, NECESSARY

19. MILLENIALS SNACKING CONTENT
CRISP, SIMPLE, DIRECT STORY
We’ll find out the rest, if we find it interesting.

20. Simple Informative
Inspiring Friendly
Engaging
Value
Sharing
SO, OUR STORY SHOULD BE..

22. RING A BELL?

23. BLESSING IN DISGUISE?

24. When you want to motivate, persuade, or be
remembered, start with a story of a human
struggle and eventual triumph. It will
captures people’s heart – by first attracting
their brains.
Paul J. Zak on Why Your Brain Loves Good Storytelling

25. UNDERSTAND YOUR
POSITIONING

26. WHAT IS YOUR FAVORITE
BRAND? AND WHY?
Simplicity, Super light weight -
FUNCTION
 I am with them in their values & I fall
for their stories
 It’s my idol, Alexa Chung –
Influencer role

27. WHAT SHOULD WE DO
THEN?
① READ.
② Understand own strength & flaws.
③ Putting ourselves in varied shoes –
target audience’s shoes, then
competitor’s shoes.
④ Be Open Minded
⑤ Discuss

28. HERE’S SOME GOOD STORIES…
P&G Thank You Mom
https://www.youtube.com/watch?v=SC4puVKaFu8
Hijup #EmpowerChange
https://www.youtube.com/watch?v=8Y_O5VLxgbY

29. STORY NEEDS TO BE WELL
CRAFTED
MESSAGE & MEDIUM SHOULD BE
SYNCHRONIZED

31. LET’S GET INTO THE
CONVERSATION!

32. I hope you enjoy my story!