Emerge_Magazine_2016

THROUGH
The
LENS
Netflix
Battles
Goliath P.6
Swiping
Left On
Tinder P.17
App
Mashups
We'd Like
To See P.40
SPRING 2016
YOUR GUIDE TO :
EMERGEMEDIAAWARDS P.13
EMERGECONFERENCEP.29
Emerge_2015_(6.5x10.5)_FINAL_PR.indd 1 4/13/16 12:49 AM

22
THANK YOU humber student federation FOR
BEING A PROUD SPONSORBEING A PROUD SPONSOR

Pheona Roberts
Editor-In-Chief
Eric Penkala
Managing Editor
LETTER EDITORSfrom the
From the beginning of this term, the focus for this
magazine was to shed light on the inner workings
of our own generation, to create a piece of work
that embraces the culture that Generation Y has to
offer. In order to do so, we first had to answer the
pressing question: What deﬁnes our generation?
We scrutinized ourselves and our peers in order
to find stories that reflected our lifestyles, and we
were constantly being brought back to the idea of
expanding technology. Technology is firmly set in
the centre of our lives and the rest of the world.
Through the Lens is an attempt to explore how
these mediums connect us to the rest of the world.
Through the Lens is an analogy that describes
the phenomenon that passes us, often times
aimlessly, on the streets. It is the phantasm that
dazes the line between the personal and public
lives of absolute strangers. It describes the girl
with the selfie stick standing in front of the Eiffel
Tower, captioning the words “#globetrotter” to her
Instagram account. It is the gentleman to the left
of you on the subway, who unapologetically swipes
left to the romance-driven brunette who lives 20
kilometres away. It provides the reason why we
choose to record a live concert, as opposed to
watching our favourite artist perform without
digital imposition.
Other generations sometimes have trouble
understanding us Generation Y’ers, and how we
can be so fixated on our Twitter account, or so
concerned about our Instagram activity. Some
fear that technology has ruined our generation,
dismantled our attention span and ability to
commit to a job, let alone a career.
But as we have set out to show in this
publication, Generation Y simply embraces the
technology at its disposal, and understands the
opportunity that it brings. Take, for example, our
story on how a comic book fan turned his passion
into a money-making venture through YouTube.
The digital age has undoubtedly changed the
way people interact with the world. The inventions
of Alan Turing and Steve Jobs enable each of us
as individuals to capture what we see, and explore
what others make of everyday life. Generation Y
has been given the world in a way that has never
been handed down in the past, and we, as a unit,
plan to make the most of it.
R
EMERGE MagazINe SPRING 2016 1

CONTENTS
FEATURES
SPring 2016
17APP-ILY
EVER AFTER
20old
media
23accessing a
web for all
26youtoo: finding
success on youtube
EMERge
04 meet the emerge conference
and ema executives
13 Emerge media awards
29 emerge CONFERENCE
SNAPSHOTS
05 INSTAbrand yourself
06 cable vs goliath
08 reigniting old fame
second takes
33 something borrowed,
something new
34 there's a #hashtag
for that
36 distraction or
dependency
38 technology in
the fast lane
40 APP MASH-UPS
WE'D LIKE TO SEE
PHOTO ESSAY
09 reframe

Jerry Chomyn
Publisher
Kimberley Noble
Editorial Consultant
Norm Lourenco
Design Consultant
John Bullock
Design Consultant
Laura Arsie
Art Consultant
The Cover Photo (The Fruit of Our Labour)
Our team learned first-hand this year that the most
important aspect of a magazine is its cover. After a lengthy
process to shoot what we determined to be the perfect
cover photo for our publication, we hit the jackpot with
our “phone mosaic.” The cover of our magazine was shot
and edited by our photography team of Taylor Renaud and
Veronica Vekselshtein.
EMERGE Magazine is published annually by the graduating
class of the University of Guelph-Humber, 207 Humber
College Blvd., Toronto, M9W 5L7.
Emily Monster
Features Editor
Chris Ciligot
Front-Of-Book
Editor
Jessica Cecchin
Features Editor
Veronica
Vekselshtein
Image Editor
Pheona Roberts
Editor-In-Chief
Eric Penkala
Managing Editor
Taylor Renaud
Director of
Photography
Frances Esenwa
Art Director
Cassandra Gagliardi
Back-Of-Book
Editor
Winnie Wong
Art Director

EMA leader Meagan Cooper
tells us how this year's EMA
differs from last.
What are the EMERGE Media Awards?
Meagan: The EMERGE Media Awards recognize
exceptional work produced throughout 2015 by
Canadian media and communications students.
Each submission was judged by outstanding
media professionals, giving all applicants exposure
to leaders in the industry. The winners in eight
categories will be announced at a gala ceremony
on Monday, April 25, 2016.
What’s unique about the EMAs?
Meagan: The EMAs are the only Canadian media
awards program honouring students exclusively.
In addition, the categories cover a broad scope of
media: from journalism (written word, radio and
videography) to photography, graphic design, public
relations and advertising. The gala is organized and
produced by fourth-year students at the University
of Guelph-Humber, thus further extending the
overall learning experience.
Where do you see the EMAs going from here?
Meagan: In addition to this year’s changes and
category additions, we extended communication
about the EMAs to Snapchat as well as the more
traditional social media platforms. The EMAs will
continue to evolve with the industry they celebrate.
J U S T I N E YA N G J E S S I C A B R I A
M E A G A N C O O P E R
EMAS
CELEBRATING STUDENT MEDIA
EMERGE CONFERENCE
BREAKINg
BARRIERS
What inspired this year’sthemeofBreaking Barriers?
Jessica: From the beginning, the goal was to connect
with our audience by focusing on the issues they face
at the beginning stages of their careers and cater the
conference tothem.Together, the two words,Breaking
Barriers,does justthat.We had oneofthose moments
where the idea was pitched, and the whole Executive
Committee fell in love and saw the same level of
potential that we did!
How would you describe the EMERGE experience?
Justine: One of a kind and truly special! This
experience not only gave us the chance to combine
all the skills we’ve learned over the past four years, but
it also allowed us to work together one last time to
bring our visions to life.
What makes the EMERGE conference unique?
Justine: You simply do not get this type of experience
in school. Being able to finish off four long years of
university with real life experience, freedom to make
vital decisions, and watch our ideas cometo lifemade
this whole journey extremely satisfying.
What is one memory you will take away from
this experience?
Jessica: Although the late nights happened way too
often and sometimes tested our dedication, these are the
moments that made the conference what it is.
The tireless effort that powered the conference is
something special that I am, and will continue to be,
inspired by.
Executive leaders Justine Yang
Jessica Bria discuss their
experience with planning the
EMERGE Conference.

INSTABRAND YOURSELF
S T O R Y : S H A N E D ' C O S TA //
P H O T O : A N D R E W B A E
SNAPSHOTS
1
Create a distinctive
usernameand biography
Give some thought to
the handle you choseto
represent yourself. If you have a
pre-existing username on other
social media like Twitter or Tumblr,
consider using that handle to
maintain consistency.
2
Capture multiple well-
composed images
of your surroundings
and activities
When taking a shot, experiment
with different techniques like
using wide angles or the rule
of thirds. Finish off the photo
shoot by adding some colour
with some of Instagram’sfilters.
Therearealsomany free editing
apps for iOS and Android like
VSCO, that offer more extensive
editing optionsto add more
personal touches to the photos.
3
#Hashtagging #is
#very #important
Always hashtag
a photo with
keywords that relate to
it. By hashtagging, you
are highlighting certain
objects or themes that are
in the picture. This makes
it easier for other users to
find accounts or pictures
related to a certain topic
based on keywords. Also,
hashtagging the location/
area you are in will attract
local attention from other
accounts that are browsing
Instagram’s Explore page.
You can create your own
personal hashtag that can
be inserted in the caption
of your images, branding
yourself further and making
your picture stand out
amongst the rest.
4
Follow people with
similar interests
and content
As you embark on
your Instagram journey, follow
a variety of accounts that are
similar to yours.Ifandwhen these
accounts follow you back, you
will be inserted into Instagram’s
suggested pages algorithm along
with other related accounts.
Interact with followers andthe
people you are following, too.
5
Show your personality
Become an active
Instagram user by
uploading a different picture
every other day. The photos you
upload do not constantly have to be
#selfies, but throwing in a picture of
your current Netflix binge or favourite
physical activity shows you are just
like them and attracts people with
similar interests to follow you.
Get the professional or personal attention that you
want by using social media to your advantage.
5EMERGE MagazINe SPRING 2016
Emerge_2015_(6.5x10.5)_FINAL_PR.indd 5 2016-04-14 11:38 AM

What was supposed to be just one more
episode of Marvel’s Daredevil has now turned
into an entire season.This is the power of Netflix,
the self-proclaimed world-leading Internet television
network that has grown into a community of over
75-million subscribers worldwide, and shows no
signs of stopping.
Netflix arrived to Canadian borders in 2010
but hit full stride when it began creating its own
content, like the critically-acclaimed House of Cards,
and more recently, Marvel’s Jessica Jones. Netflix
continues to be praised for its edgy and interesting
content, so much so that people have begun turning
off their cable and committing to the Netflix life.
S T O R Y : L I N A B E N S O N // P H O T O : A L E X M c C A B E

CABLE vs goliath
For Kamau Butterfield, 21, the decision to leave
cable and exclusively watch Netflix was an easy
one: “It’s got a lot of good programming, like Orange
is the New Black, that tackles a variety of serious
issues while still being funny.”
Even the CRTC (Canadian Radio-television and
Telecommunications Commission) regulations
seem tofavourNetflix, as manyof the regulations
thatgoverntraditional television do not applyto
theservice.
To many, this adds to the growing concern that
Netflix is replacing traditional television. However,
despite fears, not everyone is giving up on cable.
James Nadler, a professor at Ryerson University,
SNAPSHOTS
Netflix is becoming a household name, and is impacting what
Generation Y considers the new traditional way of consuming
our favourite television shows and movies.

states that although Netflix competes with cable
channels for viewers, it is now being offered by
Bell Fibe, a Canadian cable service provider. “Netflix
reaffirms the best of television says Nadler. It is
just another television channel, not a replacement
for all of cable television.”
In fact, viewers are choosing to preserve their
television packages or are simply cutting back
on their television bundle while still subscribing
to Netflix. Service providers have also begun
to introduce their own streaming services. For
example, Shomi is available both online for $8.99
and on Rogers cable. One of these adopters is
John Borg. “Streaming services can control what
you watch, when you watch it, and why you
watch it, says Borg.Plus I’m a huge sports fan so I
can’t let go of cable.”
Netflix may be making things difficult for
traditional television in Canada, but it still hasn’t
replaced it. Binge-watching is a huge part of
Netflix's success, but it doesn’t deter viewers from
checking out their favourite show every Monday
night on cable television. Not every sitcom or thriller
is available on Netflix and there is no set schedule
for when updated content will appear. The struggle
between cable and Netflix will not be an easy fight.
Have you seen Making a Murderer? What about
Narcos or House of Cards? You can probably
answer yes to these questions, because you’re
probably part of the 90 per cent of people that
Netflix says has engaged with their original content.
Generation Y has grown up with a new medium
that constantly gives them access to information.
The famous Marshall McLuhan quote “the medium
isthemessage” still holds true today,especially
in the onlineworld.The shift from television to
the Internet can be seen by the way millennials
consume television.
Generation Y is always on the move, and since
they have access to mobile devices they look for
mediums that can travel with them.
This can be seen through online streaming
programs like Netflix. Netflix has given people
the ability to watch their favorite shows on their
iPads, computers and cell phones. This wouldn’t
be possible without the medium of the Internet,
which gives users the freedom to use these devices
whenever they want. Avid Netflix user Conway
Gaskin says “I watch Netflix daily. Mostly on my
computer, sometimes on my iPad and rarely on
my phone.” He says he enjoys Netflix because it is
readily available, and there are no commercials.
Matt Semansky of Marketing Magazine writes
“the Internet, for example, isn’t important because
of its endless supply of content, but because it has
created a world where we expect content to be
endlessly, immediately there.” If people still view
media from this perspective, it can be said that the
medium is still the message.
The Internet has evolved in a way that brings
constant change. Rather than looking at the effects
of watching a movie on television or at a theatre,
Generation Y has to take into consideration the
effects of a medium that is always at their fingertips.
IS THE MEDIUM
STILL THE MESSAGE?
S T O R Y : A S H A W A L K E R

SNAPSHOTS
S T O R Y : W I N N I E W O N G
How do we bring back our favourite
artists without time travel? We create
a hologram of their top hits. But please,
no touching.
I
magine seeing Aaliyah,
Michael Jackson or Amy
Winehouse perform in
concert just one more time.
A concert complete with
flashing lights, wild crowds
and a mesmerizing voice
to fill the venue. Well, it’s
actually quite possible.
Technology has helped
the music industry evolve,
and at lightning speed. Not
too long ago, music was
more modest in terms of
mixing and production, but with
technological advancements,
music has embraced synth and
electronically-made sounds.
As such, the next progression
of music and technology
incorporated futuristic elements,
thus the introduction and
popularization of hologram
concerts.
Hologram concerts, also
referred to as virtual concerts,
have been around for many years,
but their popularity skyrocketed
when Tupac Shakur appeared to
perform at the Coachella Valley
Music Arts Festival in 2012.
Interestingly enough, Tupac
was not a hologram, but rather
an illusion, as the technology
required to create a life-size 3D
holographic image does not exist
– yet. What does exist, however, is
a modernized version of a stage
trick created back in the 1800s.
A piece of angled glass is placed
at a strategic angle on the stage
floor, allowing a projected image
to be reflected back onto a screen
that is invisible to the audience.
Additionally, artists are needed to
create animationsthat incorporate
the mannerisms and physical
characteristics of late performers.
Since Tupac's virtual revival,
hologram concerts have
gained traction globally, and
have successfully seeped into
many cultures, including South
Korean pop culture. So much
so that venues dedicated to
K-pop hologram performances
have begun to appear.
Most recently, Daily Vice and
Fido banded together to present
a Hologram Party, live-streaming
a special guest through hologram
technology. Pusha T was the
highlight of the night, with a
live performance at The Great
Hall, a Toronto venue. Even
Universal Music is joining the
hologram movement, with their
announcement to launch Virtual
Reality concerts this year. One
thing is sure: the popularity of
hologram concerts firmly indicate
that they are here to stay.
REIGNITING
old fameold fameold fame

P H O T O E S S A Y : C U R T I S N E L S O N
REFRAME

Withtheemergenceofphonephotography,weareseeingmoreand
morephotostakenintheverticalorientation,whichextremelylimits
howmuchoftheworldwesee.Theperspectivewechoosecanchange
aview,andmoreimportantlyitcanchangeastory.Whentakinga
photowithyourphone,askyourself,whatstoryareyoutryingtotell?

EMAs
EMAs
OPENING RECEPTION | Main Lobby
DINNER | The Ruby Room
WELCOME
Kirk Jennings, Emcee
KEYNOTE SPEECH
Craig Silverman, Founding Editor,
BuzzFeed Canada
INTRODUCTION TO THE EMERGE MEDIA
AWARDS
Jerry Chomyn, Program Head,
Media Studies, University of Guelph-Humber
Dr. John Walsh, Vice-Provost, University of
Guelph-Humber
PRESENTATION OF AWARDS
Written Word: Sarah Moore, Editorial Director,
Content, Star Metro Media
Audio Storytelling: Donna Tranquada, Writer/
Broadcaster, Host, CBC Radio
Videography: Takara Small, Contributing Editor,
Fortune
Public Relations: Judy Lewis, Co-Founder and
Executive Vice President, Strategic Objectives
Advertising: Vance Carmel, Digital Media
Manager, The Brand Factory
Graphic/Digital Design (Editorial): Chris Bond,
Creative Director, Digital Editions, TVA
Publications
Multimedia Production: Sean Beckingham,
President, Branding Buzzing
Photography: Barbara Adhiya, North America
Photo Editor, Thomson Reuters
CLOSING REMARKS
Kathy Ullyott, Assistant Program Head, Media
Studies, University of Guelph Humber
5 p.m.
6 p.m.
6:30 p.m.
7:30 p.m.
7:45 p.m.
9:30 p.m.

14 EMERGE MagazINe SPRING 201 6
Craig Silverman
(@CraigSilverman) is the
founding editor of BuzzFeed
Canada, which launched in
June of last year. He is the
founder of Emergent.info
Blog, an online rumour tracker
that was developed as part
of a fellowship with the Tow
Center for Digital Journalism
at Columbia University. Craig
also founded Regret the
Error, a blog about media
accuracy and the discipline
of verification. It’s now part
of the Poynter Institute for
Media Studies.
In 2010, he was part of the
team that launched OpenFile,
an online news startup that
delivered community-driven
reporting in six Canadian
cities. Craig is the former
managing editor of PBS
MediaShift and has been
a columnist for The Globe
And Mail, Toronto Star and
Columbia Journalism Review.
His journalism and books
have been honoured by the
Mirror Awards, U.S. National
Press Club, National Magazine
Awards, Canadian Journalism
Foundation, Canadian Online
Publishing Awards, and Crime
Writers of Canada.
CRAIG
SILVERMAN
KeyNote
SPEAKER
PhotoCOURTESYOFCRAIGSILVERMAN

SeMiFinalists
WRITTENWORD
Tamanna Khurana, MacEwan
University, “The Struggle for the
Soul of Alberta Avenue”
Riyah Lakhani, MacEwan
University, “A Refugee’s Tale”
Matthew Pariselli, Humber
College, “Changing Lanes”
Emily Rendell-Watson,
University of King’s College, “The
Allure of the North”
Eric Wickham, Humber College,
“God, the Court and the Scofflaw”
AUDIO STORYTELLING
Nicholas Bolton, Humber
College, “Compelling Radio:
Storytelling”
Marlon Gomez, Humber College,
“Creative Canada – Poutine
(Episode 1)”
Kenan Habibovic, Loretta
Milnovich, Geordie Huband,
Tavis Lafﬁn, Humber College,
“Tomorrow Doesn’t Happen
Without Today”
Melanie Hattie, University of
King’s College, “The Fight for
PTSD Service Dogs”
Emily Rendell-Watson,
University of King’s College, “Tiny
House Movement”
VIDEOGRAPHY
Karlo King, Mohawk College,
“Cut the Cords”
Lucas Willems, Tia Bellaire,
Adriana Skender, Sam Sullivan,
Neil Coplan, Erin Huston,
Nikolas Fairclough and
Zachariah Pepe, Fanshawe
College, “My Friend the Jellyfish”
Nathalie Laﬂamme, Leah
Batstone, Joseph Arciresi,
Mim Kempson, Jordan Yeager,
Taisha Henry, Madelon Kirov
Concordia University, “The
Menstruation Situation”
Kalyna Taras, Jenna Silta,
Mac Kropf, Brad Curran, Mark
Ventresca, Niagara College,
“Inspiring Potential”
Darryl Sherk, Niagara College,
“YouTube Comments”
PUBLIC RELATIONS
Lauren Barclay, Amanda Hacio
Humber College, David’s Tea
Media Kit
Madisyn Latham,
Cambrian College, Strategic
Communications Plan: Sudbury
Women’s Centre Community
Awareness Initiative
Delia Loveless, Brett Leslie,
Sarah Stenabaugh, Simone
Mekli, Angelica Tarli, Jenna Van
Klaveren, James Collura, Alena
Kondratieva, Brittney Collard,
Matthew Barker, Rachel Jones,
Jessica Cabral, Alana Lewis
Mohawk College, Opening
Hearts Public Relations Plan
Emma Martin, Hayley Davison,
Erin Donnelly, Christin Gillard,
Catherine McCabe, Shelby
Andrews, Brittaney Seguin,
University of Guelph-Humber,
Request for Proposal: Humber
College Athletics
Ranziba Nehrin, Kaitlyn
Patterson, Humber College,
Media Kit: TFI Fashion House
ADVERTISING
Heather Delph, Sheridan College,
Toronto Food Wine Festival
Direct Mail Package
Sergio Mazzaferro, University
of Guelph-Humber, Ibanez
Advertisement
Matthew McDougall, Mohawk
College, “Tattoo”
Ashley Ann Mentley, St. Clair
College, “Tag Fashion”
GRAPHIC/
DIGITAL DESIGN
Naureen Ahmed, St. Clair
College, She Magazine Cover
and Inside Spread
Adrian DiStefano, University of
Guelph-Humber, Viral Travels
Magazine: Spain Spread
Rachel Hamilton, Mohawk
College, “Hello Giggles Brochure
Ashley Ann Mentley, St. Clair
College, “Up Up and Away Café”
Matthew Pariselli, Mahnoor
Yawar, Jennifer Berry,
Katherine Green, Alexandra
Martino, Jessica Reyes, Sam
Juric, Humber College, Shatter
Magazine Cover
MULTIMEDIAPRODUCTION
Emmanuel Alexander Gayoso,
Humber College, “The Evolving
Producer in Radio”
Jean-Étienne Sheehy, University
of King’s College, “Funding
Music: Following the Money Trail
to New Brunswick”
Paula Reid, University of Guelph-
Humber, “Toronto’s Legendary
Venue: The Heart Behind the
Music”
Rachael Aragona, Taylor Gibara,
Tariq Mashal, Max August,
Quintin Bignell, Sheridan
College, “May Contain Plastic”
Jacqueline Gallant, Alex
Vautour, Paige LeClair,
Nicole Munro, Kevin Lemieux,
MacKenzie Riley, Mary Fahey,
Patrick McCullough, Michael
Bourgeois, Scott Hems, Dylan
Hackett, St. Thomas University,
“The Fog of Rape: Normalizing a
Campus Crime”
PHOTOGRAPHY
Jesse Hebert, University of
Windsor, “Dinner for One”
Lauren Huston, University of
Guelph-Humber, “Strange Lives”
Lorie Peacock, Niagara College,
“Series of Original Advertisement
Photos”
Kyle Phillips, Justine VanDyke,
University of Guelph-Humber,
“In Motion”
Oliver Hannak, Niagara
College, “Series of Emulated
Advertisements”

Judges
WRITTENWORD
Jill Buchner, Special Projects Editor,
Canadian Living
Charlotte Empey, Principal, FYI Media
Jason Kay, Editor in Chief, The Hockey
News
Jesse McLean, Reporter, Toronto Star
Sarah Moore, Editorial Director, Content,
Star Metro Media
Dianne Rinehart, Editorial Writer, Toronto
Star
D.B. Scott, Blogger, Canadian Magazines
Deborah Stokes, Director of Editorial,
Strategic Content Labs, St. Joseph Media
AUDIO STORYTELLING
Chris Clarke, Creative Supervisor,
Blackburn Radio
Anne Lavrih, 680 News Newsroom Coor-
dinator, Rogers Media
Fil Martino, Anchor/Reporter, 680 News
Donna Tranquada, Freelance Writer/
Broadcaster, Host, CBC Radio
VIDEOGRAPHY
Gordon Burkell, Founder, The Art of the
Guillotine (AOTG) Network
John Crampton, Creative Director, Blue-
Moon Productions
Ryan Da Silva, Senior Producer, Shaw
Media
Joe Di Benedetto, Director
Jonathan Fluevog, Owner, Finevog Films
Kyle Jordan, President, G Adventures
Randy Risling, Photojournalist, Toronto
Star
Mollie Rolfe, Freelance Producer and
Production Manager
Kieran Sells, Broadcast Reporter, Global
News Toronto
Takara Small, Contributing Editor, Fortune
Magazine
GRAPHIC/ DIGITAL DESIGN
Chris Bond, Creative Director, Digital
Editions, TVA Publications
Michael Erb, Freelance Art Director
Brendan Fisher, Creative Director, Cana-
dian Living Magazine
Rose Pereira, Art Director, Royal Ontario
Museum (ROM)
PUBLIC RELATIONS
Timothy Chan, Public Relations
Manager, G Adventures
Janice Foreman, Vice President and
Group Leader, Hill + Knowlton Strategies
Shannon Law, Senior Account
Supervisor, MSL Group
Judy Lewis, Co-Founder and Executive
Vice President, Strategic Objectives
PHOTOGRAPHY
Barbara Adhiya, North America
Photo Editor, Thomson Reuters
Paul Chmielowiec, Commercial Photogra-
pher, PaulC Inc.
Donna Grifﬁth, Principal, Donna Griffith
Photography
Liz Ikiriko, Photo Editor, St. Joseph Media
Corbin Smith, Freelance Photojournalist
and Creative Director, Torontoist
Dave Starrett, Principal, David Starrett
Photography
Joseph Sulpizi, President and Chief Cre-
ative Officer, The Brand Factory
Felix Wedgwood, Principal, Felix Wedg-
wood Photography
MULTIMEDIA PRODUCTION
Sean Beckingham, President, Branding
and Buzzing
Vance Carmel, Digital Media Manager,
The Brand Factory
Richard Carmichael, Director of Digital,
K-9 Strategy + Design
William Craddock, Development Asso-
ciate, Philanthropy and Government, Art
Gallery of Ontario (AGO)
Shawn Rocca, Picture Editor, 9 Story
Media Group
Craig Silverman, Founding Editor, Buzz-
Feed Canada
ADVERTISING
Helen Androlia, Social Interaction Strate-
gist, Gravity Partners Ltd.
Dave Jaffer, Freelance Writer and Editor
Timothy Morrison, Copywriter, Grip
Limited

S T O R Y : P A U L A R E I D //
P H O T O : L A U R E N H U S T O N
app-ily
ever
after
Tinder is not the only place to
find love. Check out these five
dating apps that you may have
never heard of.
T
here was a time when love stories
shown in movies and television
reflected the way people met.
Sadly, our generation has become
impatient when it comes to waiting for a potential
love interest to show up in a coffee shop or
bump into us on the street. Bloggers can write
about love all they want but nowadays, there’s no
surefire place to meet people. It's tough being a
20-something today, it's tough meeting people and
it's tough maintaining relationships. That's why
we're so dependent on technology: It's saving our
social lives.
The immediacy of getting everything we’re
looking for out of this little screen has completely
changed the way we interact with one another.
The more technology is used, the more we rely
on its addicting convenience. Technology gives
us a sense of control, like we’re the ones
navigating our dating life for once and not just
leaving it to fate.
The first app to spark the dating app revolution,
and still holding popularity today, is Tinder.
Although the app may not produce the highest
success rate, it still keeps the title of being one
of the most widely-used social apps in the world.
Tinder essentially originated the game-like
experience when it comes to connecting with
those around us, with swiping and matches on
a never-ending cycle. Tinder took advantage of
everyone’s deep desire to connect, and took the
world of dating and technology by storm. Whether
it’s strengthened the hook-up culture, or made
people more prone to love, you cannot deny that
the app has had a massive impact on how our
generation interacts with one another.
Photography student and EMERGE Image Editor
Veronica Vekselshtein found her current boyfriend
using the popular dating app. This might sound
normal for most, but she admits some people
still react questionably. Dating websites require
you to really think and figure out your profile, but
Vekselshtein says “Tinder was more exciting for
me to use than dating websites because with
Tinder, you get limited information about a person,
which makes the process of learning about
somebody new more interesting.”
Since Tinder, there’s been a plethora of

1
Clover is a Toronto based “on-
demand” dating app that looks to
take the quick convenient qualities
of Tinder, but make things more
transparent. It gives you the
opportunity to either immediately
set up a date, or check out everyone who has liked
your page. This app wants you to see everything
you can about all your options and let you
decide how far you’re willing to go.
2
Happn allows
you to reach
out to people
you cross paths
with in your
area. So when you're on your way
to work, school, or you're just
out to eat, your app will check
for other Happn users that could
match up with you. On the flip
side, the app won’t expose you
to people outside the realm of
where you’re located, so keep
that in mind if you’re looking to
broaden your horizons.
3
Once tries to narrow down how
overwhelming online dating
can be. Every day you get one
carefully selected match, and
are given 24 hours to figure out if
that’s someone you’d like to get to know. This app
is for people who have a lot more time to spend
on the process and want to be more thorough, so
it can be a little bit slow for people who are picky
and want to keep it moving.
countless dating apps, but numerous options can make figuring out
which one is right for you a little more difficult. There’s an app for
almost every niche imaginable. So to save you the time it would take
to explore the entire spectrum, EMERGE is offering insight on five
new dating apps that are doing things a bit differently.

FEATURES
4
Hinge only
presents
people
who are in
some way
connected to you through
Facebook, either as friends or
friends of friends. The app
will also ask a lot of questions
about what you’re into, so that
users are given the chance
to swipe through things that
they have in common with
potential love interests. This
app is a nice change of pace,
as it gives users 24 hours to
respond to a match.
5
Bumble attempts to give women
the control, since they’re the only
one who can strike a conversation
within 24 hours of the match,
instead of it being a two-way
street. That’s about the only interesting thing about
this app, but this difference makes for a unique
experience. A lot of these people will be familiar
faces if you’ve already tested the Tinder waters.
The downside is guys end up getting their inboxes
flooded with messages, and not only can it be
overwhelming for them, but it makes them less
likely to strike up a conversation.
For a closer look at the online dating trend,
check out emergemagazine.ca.

Did the internet ruin physical
media? Or did it open up a whole
new niche market?
T
he internet changed everything, but it
was a cruel guest for some. Its influence
reached out past our screens and
affected many aspects of our lives.
Many media stores had their windows boarded and
doors locked, as dust piled high on old treasures.This
is the story of two businesses and the ways they make
it work, despite an increasingly difficult industry.
The first business is the last remaining location of a
famous nationwide chain known as Sam the Record
Man.The iconic spinning records of the Yonge Street
Sam the Record Man store went dark almost 10 years
ago, when most of the stores that bore the name
closed up shop for good. Privately-owned stores were
not forced to close, but as of today only one still exists,
in the Quinte Mall in Belleville, Ont.
The second store rose from the ashes of another
recognizable name in the entertainment industry:
Blockbuster Video. Owners Phil Davis and Bill Robbins,
both former Blockbuster employees, opened Phil and
Bill’s Video Emporium in December 2011 in a former
Blockbuster location. Davis and Robbins had both
worked as managers for Blockbuster in Owen Sound,
Ont.They both knew there was still a market in the
area for physical media, because Blockbuster had still
been successful in the area before the chain exited the
market.
Being passionate about the business is something
that helps keep Sam the Record Man alive. Jesse
Benoit, a sales associate at the store, said “the owner
S T O R Y : J A M I E B E N N E T T //
P H O T O G R A P H Y : C H R I S T I N A TA N E L
MEDIA
OLDOLD
Emerge_2015_(6.5x10.5)_FINAL_PR.indd 21 2016-04-24 1:18 PM

FEATURES
and his family, who help run things, love it more than
anything. All three are in almost seven days a week
and are always happy to be here.”
Davis also knows about the importance of knowing
and enjoying the product, but he wouldn’t call it a
passion. Davis does the ordering for his video store,
so he has to know what the customers are interested
in, and his knowledge of movies helps him and his
employees suggest other movies that a customer
would enjoy. “There’s no doubt that if I wasn’t in the
store, I wouldn’t have nearly the clue on what people
want to watch, Davis said.
Despite the increasing presence of streaming
services, these businesses have still found success.
Davis said that there isn’t a lot of high-speed internet
available outside of the city of Owen Sound. Benoit is
a Netflix subscriber himself, but said “I’d say people
are still interested in [physical media] because not all
shows or movies have been added to Netflix, or they
don’t have access to the internet or a computer.”
Nostalgia plays a big part for both stores. In the
case of Sam the Record Man, Benoit said “people
who grew up with the stores in Hamilton,Toronto,
and other places feel connected to the last one and
want to help us stick around.” For Phil and Bill’s Movie
Emporium, much of the atmosphere is reminiscent
of a Blockbuster Video location.The store uses
Blockbuster fixtures that were left behind after the
closure, and Davis purchased what he estimated to be
between $8,000 and $10,000 worth of merchandise
from Blockbuster before it closed.These purchases
helped the store build their extensive catalogue of
older videos that people may still be interested in
renting, but don’t fit the category of ‘New Release’. It
draws in a lot of customers.
Davis also said that he thinks people see parallels
between Blockbuster and his store, pointing out that
probably half of the customers they serve used to be
Blockbuster customers. Many of the employees also
used to work for the Blockbuster Video chain.The store
had a short turnaround of only a few months between
the closure of Blockbuster and the opening of Phil and
Bill’s Video Emporium.
Careful thought goes into creating the atmosphere
in the store. Davis’s store has a popcorn machine, and
they offer confection from days gone by. Phil and Bill’s
also sells retro games, ranging from Atari to Xbox One.
Davis was informed by an employee that there was a
big market in retro games, and after giving it a chance,
the choice has paid off. Davis said that one of the goals
that he and Robbins had in the beginning was to get
people “not just renting movies, but coming to Phil
and Bill’s, because if they come to Phil and Bill’s, they’re
definitely coming here.” He said that since there are so
many places for people to get their movie fix, they want
customers to have a connection to what their store
has to offer.
Benoit credits the continuing success of the Belleville
Sam the Record Man to the fact that their store has
adapted to the market by selling DVDs, different
merchandise and being active on social media. Phil and
Bill’s Video Emporium also tries to establish a social
media presence, specifically on Facebook.
Both stores maintain their businesses by celebrating
the past, and embracing new ideas.The business of
selling physical media is constantly changing, and these
stores continue to keep it viable.This has therefore
allowed people who grew up with video/record stores
to continue to enjoy them, but also introduce them to an
entirely new generation.
peoplearestillinterestedinphysicalmedia becausenot
allshowsormovieshavebeenaddedtoNetflix,orthey
don’thaveaccesstotheinternetoracomputer.
PHOTO:RADUBERCAN//DREAMSTIME

A C C E S S I N G A W E B
FOR A L L
W
hen scrolling through Netﬂix,
most people’s biggest problem is
trying to decide whether they’re in
the mood to binge watch an entire
season of Orange is the New Black or reminisce on
that episode of Friends where Ross gets stuck in
his leather pants.
For people living with vision loss, their struggles
start with just accessing the menu.
According to CNIB (Canadian National
Institute for the Blind),
over half a million Canadians
are living with significant vision loss that
impacts their quality of life.
Kevin Shaw is one of those Canadians.
Shaw, a Ryerson media production alumnus,
grew up with low vision, and lost the remainder
of his vision in the middle of his first year of
university. He spent his time at Ryerson Univer-
sity evaluating the accessibility of production
programs and recording software, particularly
for someone using a screen reader.
A screen reader is the primary device Shaw
and thousands of other Canadians use to
navigate screens by listening to it read the text
on a page and clicking through with a keyboard,
rather than a mouse.
Instead of just adapting to a new world lived
through the lens of assistive technologies, the chal-
lenges Shaw faced inspired him to start his com-
pany, Zagga Entertainment. Zagga Entertainment
is a video-on-demand service for people living with
vision loss that presents all of its content – both
movies and TV shows – with described video.
Zagga Entertainment is currently still in its beta
We take a
look into Kevin
Shaw’s life and what
inspired him to create his own
video-on-demand service,
Zagga Entertainment.
S t o r y : M e l i s s A W a n k i e w i c z //
P h o t o : V e r o n i c a V e k s e l s h t e i n

FeatureS
phase, but after its official launch, it will
operate much like Netflix. People will pay
a monthly subscription fee and will then
have access to titles like The Dick Van
Dyke Show, Tron: Legacy, Moulin Rouge,
and Die Hard.
The major inspiration for Shaw’s com-
pany came when he wanted to watch a
movie at home one day. He had a shelf full
of DVDs and asked himself: “Why haven’t
I watched any of these movies?” He says
that all the DVDs he had were still wrapped
in shrink wrap.
“I realized that I didn’t want to have to
navigate through the on-screen menus,
which didn’t talk, just to turn on the option
for described video,” he says.
Shaw took his search to the usual plac-
es one looks for movies online. Neither
Netflix, Rogers nor iTunes offered any
movies with described video. Shaw says
that while there’s described video in the-
atres, on television, and on DVDs, there’s
no video-streaming service that effectively
caters to those with visual impairment.
“You’ve got to basically line up your
schedule with that of the broadcaster,
which nobody does anymore,” he says.
Some titles on Netflix now have
described video, but according to
Shaw, it’s difficult to access the menu
that turns it on while you use a screen
reader. For someone using assistive
technology, not all of the elements
on screen are labelled properly or
arranged in a logical way to toggle
through them with just a keyboard.
“You can navigate to a show, and you
can navigate to the seasons, and you can
navigate to the episodes, but you can’t
click on the play button to actually play it,”
says Shaw, describing his experience with
other online services.
Movies aren’t the only thing that are
difficult for the visually-impaired to
access online.
Shaw expresses his frustration with
online photos that don’t have an alternative
text. That file you named “fdsjngf.jpg” be-
cause you didn’t feel like giving it a proper
name is actually the number one most
frustrating thing for Shaw while scrolling
through his Facebook notifications.
“If there’s no alternate text on images,
for somebody listening with a screen read-
er they might just be hearing a bunch of
numbers, [ending with] ‘dot JPEG,’” he says.
He comments that forms are also frus-
trating, because while normally one can
see the fields that ask for a name, address
and postal code, a lot of the time these
fields aren’t properly tagged to be picked
up by a screen reader.
“There’s no excuse now for anyone
who’s developing stuff for the web to build
an inaccessible website,” says Shaw.
“There’s a whole bunch of things [that
make a website accessible],” says Doreen
Way, office manager at ARCH Disability
Law Centre.
In addition to described video, things
that make websites accessible include the
ability to increase the font on a webpage,
the ability to adjust colour of a website,
having tagged pictures and logos, and
captioned videos.
Way suggests reviewing the web con-
tent accessibility guidelines before posting
content online. She says that there are
different levels of priorities for accessible
content that web developers, companies
and anyone who is posting to his or her
website can adhere to.
“We encourage everyone to aim for the
highest standard available,” says Way.
Just like people who are visually-im-
paired use screen readers, there are a mul-
titude of other technologies to help those
with disabilities access the web. People
with mobility impairment, for instance,
may require a special mouse or keyboard.
People who are deaf require captions on
videos so they can understand what’s
being said.
ARCH has two computers at its facility
that are equipped for people who are dis-
abled. ARCH also offers public education,
a library of resources, and staff are avail-
able to answer any inquiries people have
about making their website accessible.
“We share whatever we have and what
we know with whoever wants the informa-
tion,” Way says.
“I realized that I didn’t want to
have to navigate through the on-
screen menus, which didn’t talk,
just to turn on the option for
described video.”

Kevin Shaw, creator of Zagga
Entertainment, an on-de-
mand video service similar
to Netflix for people living
with vision loss.

FINDING SUCCESS ON YOUTUBE
YOUToo
0:00/ 3:00

EMERGE spoke to Sean about how
he worked his way to over 250,000
subscribers and a superhero following
that could take over a whole city. Here, in
his own words, is what he had to say:
THE ORIGIN STory
The idea goes back to when I was a little kid
who was obsessed with making movies, and
dreaming that one day I was going to be a
filmmaker. I used to make movie sets out of
Lego, and then my friends and I used to make
camcorder movies during breaks from school.
SEAN MEETS YOUTUBE
I was a cartoonist for several years. I started
making my little videos, then YouTube came along.
Around the same time, I was organizing a monthly
underground movie screening featuring short films
about the making of my comics. I thought I was
Comic fan Sean Ward
is proof that having
something as simple as
a camera and a passion
for making people laugh
can help you become a
YouTube star.
PhotosCOURTESYOFSEANWard
S t o r y : A D R I E N M O N T O YA

going to be a comic guy, and I thought my videos
were just promotion for my comics.
It was in February 2012, when I uploaded a video
called “Batman’s Night Out” and it went crazy viral.
It got on the news. It got one million views in one
week. That was the first little piece of YouTube
fame, so I looked at it as my ticket to success: I’m
going turn this into a success no matter what.
WITH GREAT POWER…
It used to be that if you wanted your work to
be seen by a global audience, you needed to work
for years to build a career to a place where you
have that level of access in the mass media. But
now anyone can have an idea, produce and
publish it the same day, and reach a global
audience before lunch. So there’s something to be
said about being grounded. Having people in your
life to keep you grounded - that’s what I strive for.
EMBRACING THE FANS
One of my favourite stories happened at a
comic convention in Los Angeles. I was not even
in the building yet, when I saw a little kid wearing
a Spiderman costume, so I went over and
introduced myself and the kid said “I know who
you are, I watch your videos all the time.” Once
upon a time, being recognized would have gone
up to my head, but now I’m a lot more
appreciative and down to earth about it. It’s a
great feeling, how can it not be?
The degree of success you’re going to have in
life depends on the relationships you make and
how good you are with people.
THE BUSINESS
I don’t work a lot on marketing but I work on
the title, description and I fill my videos with
keywords so that they come up in search results
and the suggestions sidebar, which is where a lot
of my views come from.
I don’t do a lot of product placement in my
videos because I’m too busy trying to make
great content. If you’re not making great content,
nothing else matters.
THE KEYS TO SUCCESS
I would recommend that people study - not
just what works and what doesn't work on
YouTube, but success principles more generally.
Take in ideas from everywhere, and distill it down
into your YouTube videos. Look at videos like the
ones you want to make, research how they do it
technically, and then figure out what you can
bring to the content to make it your own.
Do not be discouraged if it takes longer
than you think it should for your channel to be
successful. The people who have success on
YouTube are the ones who make videos for
reasons other than trying to be famous.
ASSEMBLING A SUPER-TEAM
There is a large and growing community of
YouTubers in Toronto. I hope that I get to meet
and make videos with many more of them in the
months to come. It’s really tough to get that
collaboration because everyone’s trying to team
up with someone more successful than
themselves, and superheroes are a narrow niche.
For me, it’s not about making me more
successful but meeting a cool person who is
down to make that collaboration happen.
THE FUTURE
The main career goals I still have to
accomplish are to do the art for a Marvel or DC
Comics project, and to write and direct a feature
film for a major studio. I just signed with a new
YouTube network called Studio71. I’m hoping it
will open doors for new opportunities like
directing films, starting a TV show, and even
hooking up with other big YouTube stars.
5,934,680 0

Registration
South Atrium
BREAKFAST
Sponsored by SanRemo Bakery
Second Floor
Opening Remarks
Cassandra Gagliardi, Host
Jerry Chomyn, Media Studies Program Head
Main Stage - North Atrium
Breakout Sessions
Stacy-Ann Buchanan, GH 123
Kevin Donovan, GH 111
Michael Rizzi, GH 125
Jess Hunichen, GH 126
Special Guest Session
Takara Small, Fortune Magazine
LUNCH
Sponsored by SanRemo Bakery
Munch Mingle
Second Floor
Breakout Sessions
George Pimentel, GH 125
Meaghan Ogilvie, GH 123
Colton Eddy, GH 111
Mark Finney, GH 126
Special Guest Session
Jackie Redmond, Sportsnet Central
BREAK
Keynote Address
Ben Nemtin, MTV’s The Buried Life
Closing Remarks
Jessica Bria and Justine Yang,
Executive Directors, EMERGE Conference
9 a.m.
9:50 a.m.
10:15 a.m.
11:15 a.m.
NOON
1:30 a.m.
2:30 p.m.
3:20 p.m.
3:40 p.m.
4:40 p.m.

Ben Nemtin was one of four
life-long friends who started the
hit MTV series The Buried Life on
a mission to complete a list of
'100 things to do before you die'
and to encourage others to live
out their own “bucket lists.“
The Buried Life started in
a garage in Victoria, B.C. Ben,
Duncan, Jonnie and Dave were
fed up with their daily lives and
wanted something different.
They borrowed an RV, bought a
camera on eBay, threw a good-
bye party to raise money for gas
and hit the road for two weeks.
Their journey led them to their
first project, a full feature doc-
umentary titled The Buried Life:
What Do You Want To Do Before
You Die?, filmed in the summer
months of 2006 and 2007. Nem-
tin and his friends later became
co-executive producers of their
own MTV series, The Buried
Life, in 2009. This hit television
show has seen two successful
seasons and has gained an
international audience.
Ten years after embarking on
this wild adventure, they're still
on their mission and continue to
ask the world, 'What do you want
to do before you die?'
Ben has appeared on The
Oprah Winfrey Show and had the
privilege of playing basketball
with President Barack Obama at
the White House.
In 2010 and 2011, Nemtin,
along with the cast of The Buried
Life, earned a nomination for the
Do Something TV Show Award
from the VH1 Do Something
Awards. The Buried Life received
a nomination for its efforts to
encourage people to pursue
their life goals.
This Buried Life creator, exec-
utive producer and castmate is
also the co-author of the #1 New
York Times bestselling book
What Do You Want To Do Before
You Die? Over the past couple
of years, Nemtin and the three
other founders of The Buried Life
launched their own production
company where they continue
and strive to tell compelling
stories.
BENNEMTIN
Ben Nemtin, Creator, Executive Producer and
Castmate of MTV’s The Buried Life. Co-Author
of What Do You Want To Do Before You Die?
KEYNOTE SPEAKER
Special GUESTS
Twitter: @bennemtin // Instagram: @bennemtin
Jackie Redmond
On-air personality, Host
and Producer on Sportsnet,
University of Guelph-
Humber Alumni
Twitter: @jackie_redmond
Instagram: @jackieredmond
TAKARA SMALL
Contributing Editor
to Fortune Magazine,
Journalist, Videographer
and Digital Media Strategist
Twitter: @takarasmall
Instagram: @takarasmall

CONFERENCE
Michael Rizzi
YouTube personality and
MUCH Creator
Twitter: @mikerizzi
Instagram: @mikerizzi
Stacy-Ann BUCHANAN
Actor, Entrepreneur,
Filmmaker, Producer
Twitter: @stacynbuchanan
Instagram:
@stacyannbuchanan
Investigative Reporter /
Editor at Toronto Star and
Author
Twitter: @_kevindonovan
GeorgePimentel
Celebrity Photographer for
WireImage and Getty
Instagram: @georgepimentel1
Jess Hunichen
Entrepreneur, co-founder of
Shine PR
Twitter: @jess_hunichen
Instagram: @jess_hunichen
Colton Eddy
Producer and Content
Programmer on CBC Radio
2’s The Strombo Show
Twitter:@coltondaniel
Instagram: @takarasmall
Mark Finney
Vice-President of Strategic
Sales at Bell Media
Meaghan Ogilvie
Award-winning
Photographer and Artist
Twitter: @meaghan_ogilvie
Instagram: @meaghan_ogilvie
Kevin Donovan

EMERGE
148: Students in the graduating class who helped make
EMERGE 2016 happen
10: Number of speakers at EMERGE Conference 2016
6: Times campus security kicked students out for being
in the building too late
5: People who proofread the EMERGE Conference
bookmark before realizing ‘obstacles’ was spelled
‘obsticles’
2: Tickets sold in the first 24 hours
7: Pairs of eyeballs needed to approve a flyer before it
can be posted
200: Pastries to be served the morning of the
conference
12: Countries from which the EMERGE Conference
website has been viewed
61: U.S. student media awards won by the EMERGE
project over the past four years
147: Submissions received for this year’s EMERGE
Media Awards
21: Post-secondary colleges and universities across
Canada participating in the EMAs
8: EMA competition categories
39: Number of EMA semifinalists
49: Industry professionals acting as EMA judges
1: Years that EMERGE has produced an Instazine (2016)
816,598: Lines of code used to create all three EMERGE
websites
43: Photographic works in EMERGE Photography
Exhibition: Resilience
THEEMERGE INDEX

SECOND TAKES
R
emember that Puff Daddy song I’ll Be
Missing You? The one with the sampled
chorus from The Police song, Every
Breath You Take? The song was a huge
success for Puffy, and perhaps an even bigger
success for Sting, the writer behind the famous
Police ballad, who reportedly receives $2,000 a
day in royalties because the sample was used
without permission.
It is instances like this that have associated
sampling culture with theft, giving it a bad repu-
tation over the years. But things are a bit different
now, and technology has come a long way since
1997. While the music industry still frowns upon
sampling, developing technology has forced the
conversation in a different direction.
Forbes mentions that “sampling powers
discovery and empowers the consumer.” This
is a sentiment that Rob Montana (also known
as GoldSoul), a local producer working out of
Vaughan, Ont., echoes. “I love sampling. Some-
thing about taking one song and turning it
into something new has always intrigued me.”
Montana further explains that “sampling makes it
easy to start making music when you don’t have
much money to buy real instruments. According
to Montana, the Internet has changed sampling
forever. “Now you search on YouTube for records
to sample instead of digging in the crates at a
record store, or you can buy royalty-free sample
packs from established producers.” There are
also multiple online sampling databases, such as
WhoSampled or Loopmasters, all of which pro-
vide users with samples obtained through either
proper licensing procedures, or samples that are
royalty-free.
While Montana agrees that copyrighting music
is important, he expresses a desire for artists who
don’t want their music being sampled to be more
open to the idea. “It introduces a younger audience
to their music and could increase album sales,” he
says.
Although some may fear that technology
increases the chances of copyright infringement,
it also provides musicians and producers like
GoldSoul the tools to use samples in a respect-
able way. If technology is guilty of anything, it's
showing that sampling can be done right.
SOMETHING
BORROWED,
SOMETHINGNEW
How old music is being used by
the new generation of music
aficionados.
S t o r y : C H R I S C I L I G O T // P h o T o : C u r t i s N e l s o n

SECOND TAKES
S t o r y : J e s s i c A C E C C H I N
There's A
#Hashtag
For That

In a world full of boundaries, hashtags
are helping to keep us in the same
conversation.
B
y now, everyone has
seen or heard of the
word ‘hashtag,’ and
if you haven’t then
you have successfully hidden
yourself from all social media.
#Hashtags are everywhere, from
Twitter and Facebook to Tumblr,
even making their way into text
messages and everyday con-
versations. The symbol formally
known as the “pound sign” or the
“octothorpe” has revolutionized
the way the world is connecting,
and we couldn’t be more grateful.
In the beginning, only early
social media adopters used
hashtags, but as understanding
of this symbol has grown, it
has not only been embraced by
the marketing and advertising
industry, but has been ingrained
in pop culture.
It all started with a simple
tweet back in 2007 from San
Francisco techie and former
Google developer, Chris Messina.
“How do you feel using # (pound)
for groups. As in #barcamps?”
Eight years later, this trend is
stronger than ever, and there
have been worldwide hashtag
trends to prove it.
#OscarsSoWhite is a trend
that started in 2015 after a
lack of diversity was revealed
when the nominations were
announced, and was brought
out again after this year’s Oscar
nominations followed the same
path. Twitter users were all over
the site expressing their opinions
about the issue, and during that
time, it became so popular that
celebrities even took it one step
further by boycotting the awards
show. It was said that millions
of people engaged in this trend,
making it a huge discussion
amongst total strangers.
The #BringBackOurGirls
campaign brought attention to
the 276 schoolgirls who were
abducted from their hostels by
members of the Islamic sect,
Boko Haram in Nigeria. The
campaign was created in 2014
and is still relevant today. Well-
known faces, such as First Lady
Michelle Obama and Alicia Keys,
joined the millions of people
participating in this campaign.
Although critics say that this
trend is not directly helping the
girls, it is certainly raising aware-
ness and getting the attention it
deserves from all over the world.
With just a click, hashtags
are allowing people to partake
in a conversation about a topic
they are interested in. They are
bringing people closer together,
and raising awareness of topics
that need attention. When used
tastefully, hashtags are truly a
great invention that are easy
to use and navigate through.
It’s hard to imagine life without
them, but at this rate, we won’t
have to.

SECOND TAKES
Technology never defined
society, technology aided
society. The debate surrounding
technology and society is one
that everyone has experienced
at least once in their lifetime.
Does technology need us? Or do
we need technology?
It is no surprise that tech-
nology has been an asset to
generations, who indulge in it for
pleasurable wants and pur-
poses. But was it ever really a
need? As time has gone on and
technology began to advance,
society has seen the growth of
interdependence between the
functioning of everyday life and
the use of technology.
Today’s millennials have their
eyes fixated on a screen for
more hours than they would like
to admit. However, it’s unfair
to say that this is a bad thing.
Throughout history, it has been
exhibited that available technol-
ogy of the era has been widely
accepted and indulged. They do
say history repeats itself, so let’s
take a look back.
Distraction
or Dependency?
S t o r y : C a S S A N D R A
G A G L I A R D I
1950 |
Colour TV
offered to
the public
52million
TV sets
in America
BOOMERS
1946 - 1965
GEN X
1961 - 1981
Microsoft
Windows
1.0
launches
in 1985
1973 |
The First
Cellphone
The first
Apple
MacIntosh
computer
launches
1984
First compact disc
was produced in
1982
Cassette tapes
invented in 1961
The baby boomers were children of war veterans
who had just rejoined their families after a treach-
erous time period. The overall mood of society
had finally shifted for the better and the happy
times were back. Society saw an expansion in
population as more babies were being born. As
these children grew, the media market began to
develop.
Generation X were children of the baby boomers
and were widely shaped by global political events.
Gen X was faced with the trials and tribulations
of ethnic diversity, religion, race, and sexual
orientation. Many of these issues came to the
forefront of news attention due to members of
Gen X speaking out. This generation has a better
understanding of technology, because the first
instances of today’s electronics hit the market
during their childhood.
Hello, Internet!
1945
1955 1975
1965 1985

SECOND TAKES
High-speed internet enhances the pace in which
we research and utilize the World Wide Web.
Each installment of the iPhone improves in tech-
nology, now carrying the likes of social media
applications, GPS technology, voice technology,
text messaging, web messaging, Internet on-
the-go, and more.
Social media usage is on the rise, and is used to
express public opinion, activism and branding.
Online video streaming services such as Netflix
and Shomi compete with television cable
services.
Online music streaming services such as
Spotify, iTunes and Apple Music compete with
store records and CD sales.
?
GEN Y
1975 - 1995
YOU ARE HERE
2007 |
Apple launches
iPhone
As of 2016, Generation Y are people aged be-
tween 21 and 41 years old. This generation has
made significant breakthroughs in technological
advancements. These advancements have
completely riveted society and paved the way for
future generations to utilize technology.
1995 2015
2005 2025

An interior look at a
computer hard drive. As
complex as the human
body.

Technology is getting faster,
more interactive and intuitive.
Soon iPads will become nos-
talgic like the Tamagotchis of
the past. Predicting what the
future holds in the digital age
has never been easy, because
tech companies are in a
constant state of innovation.
As the year of great tech-
nological advances ranging
from virtual reality headsets
to self-driving cars, 2016 is
the year to watch.
Strap on your headsets: an
interesting year lies ahead.
Technology will change
every facet of our lives at an
extraordinary pace, trans-
forming the world and how
we interact with it.
Virtual reality made a huge
splash at this year’s Consum-
er Electronics Show, an annu-
al event unveiling the world’s
latest and greatest tech
innovations. Apple competitor
HTC revealed a new Vive Pre
virtual reality headset with a
front-facing camera that can
detect the wearer’s surround-
ings and keep them from
running into things. CBC’s
Peter Nowak called the Vive
a “mind-blowing experience.”
Moving away from the flat-
screen, other companies like
Sony and Oculus will target
consumers with new virtual
reality headsets in 2016.
Driving, too, might soon
become a thing of the past.
Google is toying with a
self-driving car that would
allow anyone, regardless
of physical ability, to safely
navigate the streets using
special sensors designed
to detect objects up to two
football fields away. Tech
visionary Elon Musk predicts
that within five years, his
Tesla self-driving cars will
go even further by acting as
human-free taxis.
Finally, even our com-
puters are getting faster.
Most people are looking
for solid-state harddrives
that increases efficiency
and decreases load time,
says computer retailer Scott
Anions. Whatever the device,
speed is the hottest driver
of 2016 tech innovation. As
Anions told EMERGE, “nobody
likes waiting.”
Technology in the
Fast Lane
WhatDOYOUTHINK?
S t o r y : S t e P H A N I E M A TA S //
P h o T o : V e r o n i c a V e k s e l s h t e i n
1
“Books will eventually
be gone. The use of
books will be rare;
we’ll see a deduc-
tion of books and a rise in
e-books.” - Marissa Borg,
ECE student
2
“Technology will
take over a lot of
peoples’ jobs.”
Renee Drumonde,
ECE student
3
“I think the future
of technology will
bring about more
voice commands, or
non-touch communications
that will help society interact
more positively and help
make our day-to-day lives
easier.” - Olivia Gagliardi,
Family Studies student
4
In the future,
technology is going
to run the world.
From the way we
work, to the way we travel
and everything in between,
technology is going to take
over and complete all tasks,
making us feel as though
we are completing them on
our own. - Jordyn Smith,
Media Studies student
5
I think technology
helps us in a lot
of ways, but soon
we will be needing
to limit it in classrooms.
Kristen Bakelaar, ECE
student
6
“Technology will
evolve within the next
10 years, focusing
more on artificial in-
telligence and robotic assis-
tance.” - Zachary Summers,
Fire Education student
“Driving
mightsoon
becomea
thingof
thepast.”

SECOND TAKES
Res
1
Netflix + OK cupid = Netfix
You’re obsessed with your shows, and
someone else is too! You guys should get
together.
3
Tinder for housesitting =
Mortr
Shows you houses in the area that need a
house sitter. Travelling across the country
in comfort, while making some spending money!
App MashUps
We'd Like to see
2
IMDb + Shazam = I’Mzam
You're watching an animated movie,
and it's driving you CRAZY because
you've totally heard that voice before. Let
your phone take a listen, and get rid of that huge
distraction.
4
Yelp + Netflix = YelpFix
Imagine if your favourite TV characters
could recommend restaurants! They’ll
tell you what they’d eat too.
S t o r y : E M I LY M O N S T E R
I L L U S T R A T I O N S :
F R A N C E S E S E N W A
PhotosSOURCEDTHROUGHSTOCKSNAP.IOUnderCREATIVECOMMONSPUBLICDOMAIN

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Light up your life. Contact us for a quote.
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info@moonriseletterlights.com (800) 401‐6104

Join us to celebrate your reunion.
THIS YEAR WE ARE CELEBRATING
THE CLASSES FROM 2011 AND
2006 - OUR FIRST 10 YEAR REUNION.

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