What is not Social Media

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What is not Social Media? Presentation for Startup Saturday

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What is not Social Media

  1. 1. <ul><li>“ Can you help us with that  Twitter  thing and that  Facebook  thing, not to mention it’s vital if you can produce for us one of those  viral videos . Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.” </li></ul><ul><li>- David Finch </li></ul>
  2. 2. Traditional media “ I invest $$$ in this because I can reach millions!”
  3. 3. What is not Social Media
  4. 4. Viral “ WOW!!.. Fascinating!..”
  5. 5. <ul><li>Not about numbers, more about conversations. </li></ul><ul><li>Engagement being more important. </li></ul><ul><li>Viral is virus, but word of mouth is more like it. </li></ul>
  6. 6. Optional “ Let us do 'The Facebook' & 'twitter‘ first”
  7. 7. <ul><li>Customers are present everywhere. </li></ul><ul><li>Trusted source, than official reports. </li></ul><ul><li>No customers online? Probably new market opportunities </li></ul>
  8. 8. Sprint “ Let’s try it out for a while & see how it goes?”
  9. 9. <ul><li>More like a marathon. </li></ul><ul><li>More than a ‘contract’. </li></ul><ul><li>Listen – Trust – Revert back. </li></ul>
  10. 10. Independent “ So, do I need to update my website as well??”
  11. 11. <ul><li>Quick change and adoption of different technologies. </li></ul><ul><li>Only you can understand your business the best. </li></ul><ul><li>Social Media helps understand your product. </li></ul>
  12. 12. Camouflage “ Let us look all fancy & classy!”
  13. 13. <ul><li>The product still remains the same. </li></ul><ul><li>Basic business concepts never change. </li></ul><ul><li>Its open, like an actual ‘open book’. </li></ul>
  14. 14. Advertising & Marketing “ So, How many leads will I generate?”
  15. 15. <ul><li>Collaborative Opportunity. </li></ul><ul><li>Voice to the unheard voice </li></ul><ul><li>Community building. </li></ul>
  16. 16. Free “ It doesn’t cost more than a penny”
  17. 17. <ul><li>Cannot be programmed. </li></ul><ul><li>Tools and Skills. </li></ul><ul><li>Time is money.  </li></ul>
  18. 18. Been there, done that & still #FAIL ??
  19. 19. <ul><li>Unrealistic goals set before getting into it. </li></ul><ul><li>Lack of good content. </li></ul><ul><li>Myopic vision. </li></ul><ul><li>Jumping into the bandwagon. </li></ul>
  20. 20. “ If content is king, then conversation is queen.” – John Munsell
  21. 21. Thank You!  [email_address] reachaditya

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