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Life & P R


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Life & P R

  1. 1. Life and PR Internet Mediated Life and Public Relations David Phillips
  2. 2. Wot's it all about <ul><li>How we live between professional and private PR </li></ul><ul><li>Online PR is an extension of everything we do. </li></ul><ul><li>Getting into the online stuff </li></ul><ul><li>Using experts like us </li></ul><ul><li>The digital team </li></ul>
  3. 3. Professional & Private <ul><li>Blush now – Everything you do and say online is there forever and could be made available to 1 billion people! </li></ul><ul><li>Being transparent – there is no hiding place. </li></ul><ul><li>Codes of conduct </li></ul><ul><li>If a 14 year old can blog – so can a client – sharing is good. </li></ul><ul><li>Be real – we do this for fees </li></ul>
  4. 4. Its also about client reputation credit
  5. 5. An extension of what we do <ul><li>Its not magic – you are already doing it. </li></ul><ul><li>Email, is you online, an extension of what you do. </li></ul><ul><li>Trying new things – blogs, wiki's, Podcasts, video, Twitter, web widgets. </li></ul><ul><li>Imagination can make a press release swing </li></ul><ul><li>Knowing stuff can make an event rock </li></ul>
  6. 6. Its about people <ul><li>People do a lot online. </li></ul><ul><li>Online PR is really about what people are doing it affects clients </li></ul><ul><li>Just because I don't do it does not mean you don't – people do different things online </li></ul><ul><li>“ If there are any good blogs still around in six months I'll come back to it” - who decides 'good' </li></ul>
  7. 7. It its about people – that affects your clients <ul><li>In the past clients have not taken a lot of interest in what people do online. </li></ul><ul><li>We need to show them. </li></ul><ul><li>We also need to show them what people are do (landscaping)‏ </li></ul><ul><li>These are not just customers. </li></ul>
  8. 8. It its about people – that affects clients and that means their agency <ul><li>We have to be aware of what people are doing to clients </li></ul><ul><li>Tell the client </li></ul><ul><li>Offer solutions </li></ul><ul><li>Provide competitive advantage </li></ul><ul><li>And – be honest – increase fee income. </li></ul>
  9. 9. There is fear
  10. 10. There opportunity
  11. 11. There is research * 31% of businesses state that their blog has generated ‘significant’ business opportunities * A further 55% of businesses believe that their blog has generated ‘moderate’ business opportunities * 80% of blog users visit blogs within work hours. Most blog users visit blogs at lunchtime (31%), or first thing in the morning (29%)‏ * 33% of blog visitors will access a blog on a daily basis. 29% visit on a weekly basis.
  12. 12. Its really about our agency <ul><li>Most online channels have been mastered by very ordinary people. </li></ul><ul><li>We need to add professional application – its our USP </li></ul><ul><li>We need to show the client how to do it – and they will also then know the commitment needed (especially time)‏ </li></ul><ul><li>Guess whose expertise they call on next? </li></ul>
  13. 13. Getting into online stuff <ul><li>I don't have time. </li></ul><ul><li>Its bewildering </li></ul><ul><li>Its all so technological </li></ul><ul><li>I'm frightened of making mistakes </li></ul><ul><li>How do you know about all this - what is Twitter anyway. </li></ul>
  14. 14. But you do it all the time <ul><li>Email </li></ul><ul><li>Instant Messenger </li></ul><ul><li>Blackberry </li></ul><ul><li>SMS messages </li></ul><ul><li>Send video from a mobile </li></ul><ul><li>Bank online </li></ul><ul><li>Get iTunes music </li></ul>
  15. 15. A helping hand <ul><li>Access to people knowledge </li></ul><ul><li>Access to information (a wiki)‏ </li></ul><ul><li>Client team brainstorming </li></ul><ul><li>Play time – uh! 'training' </li></ul><ul><li>Case studies </li></ul><ul><li>Help selling-in </li></ul>
  16. 16. The digital team <ul><li>There are NO experts. </li></ul><ul><li>You are probably an expert in something no one else knows </li></ul><ul><li>Sharing </li></ul><ul><li>Be involved </li></ul>
  17. 17. Your turn <ul><li>Questions </li></ul><ul><li>Questions </li></ul><ul><li>Questions </li></ul>
  18. 18. Fun things <ul><li>Publicasity on YouTube </li></ul><ul><li>The Publicasity wiki </li></ul>