1. Heritage Resources as an
Alternative Source of
Income Generation and
Employment
UNESCO Caribbean
Barbados Youth PATH
“Youth in de Heart uh Barbados”
Presented by:
Olayinka Jacobs-Bonnick
Cultural Industries Development Specialist/
Youth PATH Consultant
© IdeaPathways Ltd. 2011

2. What is Heritage?
 Heritage is the memory of a people It embodies the
natural and cultural environments it is made up of
heritage resources
 Heritage resources are made up of tangible
heritage and “intangible heritage
 Tangible Heritage Resources =
places, sites, landscapes, buildings, artworks,
documents, etc.
Intangible Heritage Resources =

values, traditions, languages, oral history, the
distinctiveness of a people,etc.

3. What is the value of my
heritage?
 It is the fingerprint of
your community
 It contributes to
community development
 It is a unique tourism
product
© IdeaPathways Ltd. 2011

4. What is Community
Development?
 Utilizing the resources of a community for
development and sustainability
 Identification and organization of skills to
create opportunities and jobs
 Working together as a group to create
long term sustainable investment
© IdeaPathways Ltd. 2011

5. What is a Heritage Product?
• A heritage resource
that is turned into an
experience that is
unique to a place or
community
Tangible Heritage:
The Climate
Intangible Heritage
(audience give an example)
© IdeaPathways Ltd. 2011

6. What makes our Heritage Product
Special ?
• The climate contributes to a
unique flora and fauna which
have shaped the way of life in
the surrounding communities
• Communities have
developed unique
traditions, values etc. that
have helped them adapt to
their environment.
© IdeaPathways Ltd. 2011

7. “Reverse Engineering”
What aspects of tangible and
intangible cultural heritage generated
these cultural products?
 Storytelling
 Carnival
 Rubber tubing (on the sea
 Plantation tour
 Bird Watching
 The Oscars (Hollywood)
Name some products that would add
value to these experiences.
© IdeaPathways Ltd. 2011

8. How can a Heritage Product make
money?
• By sharing the
experience with others
• By adding value to the
experience:
e.g. Developing creative
products with significance and
importance to your local
heritage values.
© IdeaPathways Ltd. 2011

9. How do I turn a Heritage
Experience into a Heritage
Enterprise?
 Starting a small
business
1) Define your vision and
your mission
© IdeaPathways Ltd. 2011

10. Vision: A Straight Line from
where you are now, to where
you want to be.
WHAT IS OUR VISION?
 To identify and structure business
opportunities based on our cultural and
natural heritage environments.
How can we achieve this vision?
By implementing our MISSION
© IdeaPathways Ltd. 2011

11. Mission: Activities that will
Achieve the Vision
Determine how our intangible and
tangible heritage (landscapes, history,
tradition, values, etc) will shape our tourism
product
Identify cultural and natural heritage
tourism experiences.
Examine how technology and
competition will influence the demand for
our heritage tourism product.
Protect, Conserve and
Respect our cultural and natural
heritage for future generations and as a
source of sustainable income for myself
© IdeaPathways Ltd. 2011
and my community.

12. Moving from a business idea
to a business plan
1) Identify your market
2) Identify your heritage
product and value-
added products
3)Identify your competition
4) Determine costs (fixed
and variable)
5) Set a timeline
6) Register your business
and your product
idea/ideas
© IdeaPathways Ltd. 2011
7) Source Funding