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Localization of a user experience requires a strategic approach beyond translation. Localizing a UX means the UX feels truly local, as if it was designed in that country, city or region. Designing for localization means avoiding assumptions based on language, location or culture.
A skilled UX Architect - ? Gannu (Ganesh Kumar Malthurkar) discussed the different concepts of Localization in UX Practice.
In this talk, we will be exploring, how the cultural impact & localization can affect UX in practice. We will also see, how to identify the opportunities to incorporate local UX norms and ultimately improve the end-user’s experience when using your products and services.
Interactive session conducted as part of IxDA Hyderabad on 14 Oct 2017. Same presentation provided for the reference. Explained the topics Definition of Localization, difference between Globalization and Localization, Opportunities of Localization, Design Challenges of Localization, Case studies and Perception of East and West
Speaker: ? Gannu (Ganesh Kumar Malthurkar)
? Gannu from Infosys having 12+ years of experience in User Experience designing. He worked in different domains as an independent design consultant and one of the founder for Scribbles Art Society, UX Desi. Also an expert in multiple disciplines like Psychology, Advertising & Public Relation, Art History & Critic, Sculpture, Commerce, and HCI. His love towards designing made him research in depth on the concepts of Design Strategy and UX Research currently. In his free time, he loves to spend time on experimenting new things and bike riding.