Uploaded byKevin Popović
Social Media and Sales: The Return of the Customer Relationship
The document outlines a webinar by Kevin Popović on the importance of social media in sales and building customer relationships. It emphasizes that marketing creates opportunities while sales lead to customer acquisition, highlighting essential tools and strategies for effective social media engagement. The concept of social capital is discussed, noting its value in networking and mutual support within social relationships.
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Social Media and Sales: The Return of the Customer Relationship
- 1. Social Media andSales:The Return of the Customer RelationshipKevin PopovićCommunications Director, Ideahaus®Author, Satellite Marketing™Presented with:
- 2. In this webinar…Abetter understanding of social media.A process to start selling for your business.A strategy to develop customer relationships.© Kevin Popovic. All rights reserved.
- 3. All sales beginwitha conversation.- Kevin Popovic© Kevin Popovic. All rights reserved.
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- 7. Search “socialnetwork” and your customerkeyword.© Kevin Popovic. All rights reserved.
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- 23. Most aretalking,what can we hear?© Kevin Popovic. All rights reserved.
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- 27. Most aretalking,what can we hear?© Kevin Popovic. All rights reserved.
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- 37. WikiPedia© KevinPopovic. All rights reserved.
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- 41. What doyou knowenough about towrite as an expert?© Kevin Popovic. All rights reserved.
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- 44. Droid© KevinPopovic. All rights reserved.
- 45. Marketing creates anopportunity.Sales creates a customer.- Kevin Popovic© Kevin Popovic. All rights reserved.
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- 49. “must haves”forevery company. © Kevin Popovic. All rights reserved.
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- 53. “must haves”forevery sales pro. © Kevin Popovic. All rights reserved.
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- 60. Measure click-thru©Kevin Popovic. All rights reserved.
- 62. Social Capital: Termfrom sociology
- 63. Refers toconnections within social networks
- 64. Infers thatsocial networks have an true value
- 65. Affects productivity,access, opportunity
- 66. Compare tocommaraderie, goodwill, ROI.© Kevin Popovic. All rights reserved.
- 67. Pierre Bourdieu onSocial Capital:”The aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionalised relationships of mutual acquaintance and recognition."© Kevin Popovic. All rights reserved.
- 68. Nan Lin onSocial Capital:"Investment in social relations with expected returns in the marketplace."© Kevin Popovic. All rights reserved.
- 69. Measuring Your SocialCapital: You can’t. Who do you know?
- 70. What dothey do?
- 71. What dothey owe you?
- 72. What arethey willing to do to repay the debt?
- 73. What canyou do for them (quid pro quo)© Kevin Popovic. All rights reserved.
- 74. The Opportunity fora Customer Relationship.© Kevin Popovic. All rights reserved.
- 75. © Kevin Popovic.All rights reserved.