Social Media and Sales:The Return of the Customer Relationship<br />Kevin Popović<br />Communications Director, Ideahaus®<...
In this webinar…<br />A better understanding of social media.<br />A process to start selling for your business.<br />A st...
All sales begin with<br />a conversation.<br />- Kevin Popovic<br />© Kevin Popovic. All rights reserved.<br />
Social Networks<br /><ul><li> LinkedIn
 Facebook
 SpeakerSite
 Search “social </li></ul>network” and <br />your customer<br />keyword.<br />© Kevin Popovic. All rights reserved.<br />
PPT Sharing<br /><ul><li> SlideShare
 Google Presentations
 SlideWorld</li></ul>© Kevin Popovic. All rights reserved.<br />
Photo Sharing<br /><ul><li> Flickr
 TweetPhoto
 Shutterfly</li></ul>© Kevin Popovic. All rights reserved.<br />
Video Sharing<br /><ul><li> YouTube
 Vimeo
 12Seconds</li></ul>© Kevin Popovic. All rights reserved.<br />
Video Streaming<br /><ul><li> Ustream
 Qik
 Flixwagon</li></ul>© Kevin Popovic. All rights reserved.<br />
Micro-Blogging<br /><ul><li> Twitter
 Yammer
 FriendFeed
 Most are talking,</li></ul>what can we hear?<br />© Kevin Popovic. All rights reserved.<br />
Events<br /><ul><li> Evite
 Eventful
 Facebook
 Most are talking,</li></ul>what can we hear?<br />© Kevin Popovic. All rights reserved.<br />
Bookmarking<br /><ul><li> Delicious
 Digg
 StumbleUpon</li></ul>© Kevin Popovic. All rights reserved.<br />
Widgets<br /><ul><li> FanBox
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Social Media and Sales: The Return of the Customer Relationship

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Hoover’s, a D&B Company, has selected Kevin Popović to present a how-to webinar on “Using Social for Sales”.

Social media is providing the ability to create a new type of customer relationship. One that can, if managed correctly, can turn into the single largest source of new revenue you have ever had.

And all of these develop a relationship – so why not a customer relationship? And why can’t you facilitate your sales process through this time together? Like any sales tool, it all depends on how you use it.

Satellite Marketing™ is designed to create marketing environments, which in turn, creates an opportunity for sales to talk to prospects, support your customers, and become and advocate and source of information for the people and businesses interested in your products and services.

Through these presentations, workshops and training I help sales people – your sales people – understand how all of this works, the roles of marketing and the opportunities for sales. At the end, your team will be ready to take the first steps into using social media for sales. For more info email info@ideahaus.com.

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Social Media and Sales: The Return of the Customer Relationship

  1. 1. Social Media and Sales:The Return of the Customer Relationship<br />Kevin Popović<br />Communications Director, Ideahaus®<br />Author, Satellite Marketing™<br />Presented with:<br />
  2. 2. In this webinar…<br />A better understanding of social media.<br />A process to start selling for your business.<br />A strategy to develop customer relationships.<br />© Kevin Popovic. All rights reserved.<br />
  3. 3. All sales begin with<br />a conversation.<br />- Kevin Popovic<br />© Kevin Popovic. All rights reserved.<br />
  4. 4. Social Networks<br /><ul><li> LinkedIn
  5. 5. Facebook
  6. 6. SpeakerSite
  7. 7. Search “social </li></ul>network” and <br />your customer<br />keyword.<br />© Kevin Popovic. All rights reserved.<br />
  8. 8. PPT Sharing<br /><ul><li> SlideShare
  9. 9. Google Presentations
  10. 10. SlideWorld</li></ul>© Kevin Popovic. All rights reserved.<br />
  11. 11. Photo Sharing<br /><ul><li> Flickr
  12. 12. TweetPhoto
  13. 13. Shutterfly</li></ul>© Kevin Popovic. All rights reserved.<br />
  14. 14. Video Sharing<br /><ul><li> YouTube
  15. 15. Vimeo
  16. 16. 12Seconds</li></ul>© Kevin Popovic. All rights reserved.<br />
  17. 17. Video Streaming<br /><ul><li> Ustream
  18. 18. Qik
  19. 19. Flixwagon</li></ul>© Kevin Popovic. All rights reserved.<br />
  20. 20. Micro-Blogging<br /><ul><li> Twitter
  21. 21. Yammer
  22. 22. FriendFeed
  23. 23. Most are talking,</li></ul>what can we hear?<br />© Kevin Popovic. All rights reserved.<br />
  24. 24. Events<br /><ul><li> Evite
  25. 25. Eventful
  26. 26. Facebook
  27. 27. Most are talking,</li></ul>what can we hear?<br />© Kevin Popovic. All rights reserved.<br />
  28. 28. Bookmarking<br /><ul><li> Delicious
  29. 29. Digg
  30. 30. StumbleUpon</li></ul>© Kevin Popovic. All rights reserved.<br />
  31. 31. Widgets<br /><ul><li> FanBox
  32. 32. WidgetBox
  33. 33. Widgepedia
  34. 34. Slide</li></ul>© Kevin Popovic. All rights reserved.<br />
  35. 35. Miscellaneous<br /><ul><li> Google Profile
  36. 36. MojoPages
  37. 37. WikiPedia</li></ul>© Kevin Popovic. All rights reserved.<br />
  38. 38. Blogging<br /><ul><li> WordPress
  39. 39. TypePad
  40. 40. Blogger
  41. 41. What do you know</li></ul>enough about to<br />write as an expert?<br />© Kevin Popovic. All rights reserved.<br />
  42. 42. Mobile<br /><ul><li> iPhone
  43. 43. Blackberry
  44. 44. Droid</li></ul>© Kevin Popovic. All rights reserved.<br />
  45. 45. Marketing creates an opportunity.<br />Sales creates a customer.<br />- Kevin Popovic<br />© Kevin Popovic. All rights reserved.<br />
  46. 46. Marketing:<br /><ul><li> Web Site
  47. 47. Blog
  48. 48. Social Media
  49. 49. “must haves” for</li></ul>every company. <br />© Kevin Popovic. All rights reserved.<br />
  50. 50. Sales:<br /><ul><li> Social Media
  51. 51. Blog
  52. 52. Comm. Plan
  53. 53. “must haves” for</li></ul>every sales pro. <br />© Kevin Popovic. All rights reserved.<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59. Tracking:<br /><ul><li> Bit.ly
  60. 60. Measure click-thru</li></ul>© Kevin Popovic. All rights reserved.<br />
  61. 61.
  62. 62. Social Capital:<br /><ul><li> Term from sociology
  63. 63. Refers to connections within social networks
  64. 64. Infers that social networks have an true value
  65. 65. Affects productivity, access, opportunity
  66. 66. Compare to commaraderie, goodwill, ROI.</li></ul>© Kevin Popovic. All rights reserved.<br />
  67. 67. Pierre Bourdieu on Social Capital:<br />”The aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionalised relationships of mutual acquaintance and recognition."<br />© Kevin Popovic. All rights reserved.<br />
  68. 68. Nan Lin on Social Capital:<br />"Investment in social relations with expected returns in the marketplace."<br />© Kevin Popovic. All rights reserved.<br />
  69. 69. Measuring Your Social Capital: You can’t.<br /><ul><li> Who do you know?
  70. 70. What do they do?
  71. 71. What do they owe you?
  72. 72. What are they willing to do to repay the debt?
  73. 73. What can you do for them (quid pro quo)</li></ul>© Kevin Popovic. All rights reserved.<br />
  74. 74. The Opportunity for a Customer Relationship.<br />© Kevin Popovic. All rights reserved.<br />
  75. 75. © Kevin Popovic. All rights reserved.<br />

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