SpyFu RECON Report Special - February 2011

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It's the new battle plan to win the war of words on the web: RECON reports powered by SpyFu. It officially launches as a paid service next week. Mike has put the power of content marketing to work for his business: The art of listening to the wants and needs of customers, and the science of delivering it to them in a compelling way. Join hosts Byron White and Mike Roberts for this exciting tour of what works and what doesn't in growing your business organically - the content marketing way!

In this webinar you'll learn:

How your website stacks up with the competition
How this report can change your Search Marketing world
What Mike learned from the Beta launch
What it can do for a small business or a large agency
How it can help you win the war of words on the web
Get the answers you need to put the power of RECON to work for your business.

Published in: Technology, Business
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SpyFu RECON Report Special - February 2011

  1. 1. SpyFu RECONMonthly Content Marketing Webinar Series | February 28th, 2011 Hosted by Byron White | Chief Idea Officer Mike Roberts| Founder and President SpyFu
  2. 2. Content SpyFu BetaMarketing RECON QuestionsRevolution Launch Answers
  3. 3. TheContentMarketingRevolution
  4. 4. It’s the art of listening to your customers’wants and needs.Listen Up Search Box Social Media Web Analytics Keyword Popularity Customer Service Questionnaires
  5. 5. And the science of delivering contentto them in a compelling way.Measurements Books Blogs eBooks eMail RSS Feeds Printed Books Web Widgets
  6. 6. It’s constantly testing campaigns to learnwhat works and what doesn’t.Prediction Testing A/B Testing Multivariate Testing Eye Track Testing Segmentation Testing Geo Target Testing Usability Testing
  7. 7. And measuring readers’ engagementand desire for more.Engagement Open Rates Click Rates Downloads Time on Page Action on Page Repeat Visitation Send to Friend Social Bookmark
  8. 8. It’s catching readers orbiting at highspeeds at the right time and place.Anytime Content Applet Desktop Mobile RSS Feeds Podcasts Social Networks
  9. 9. And engaging them with things they wantand need on websites, gadgets and apps.iPhone Apps Urban Spoon Amazon Kindle Sirius XM SalesForce.com Flixter Fandango
  10. 10. It’s developing a content pipeline toeducate, earn trust and drive sales.New Sales Pipeline Offer Content Accumulate Leads Score Leads Distribute Leads Induce Trial Score New Activity Measure Success
  11. 11. And scoring content engagement tofind out who’s most likely to buy.SalesForce Scoring Free Tool Interaction Content Downloads Proposal Downloads Newsletter Sign Ups Widget Interaction Customer Logon

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