Content Planning to Drive Results Content Marketing Webinar V37 January 31st, 2013Byron White Jon WuebbenChief Idea Officer Content LaunchideaLaunch.com Author: Content is CurrencyByron [at] ideaLaunch.com Jon [at]ContentLaunch.com 240 Commercial Street Boston, MA 02109 617-227-8800
What is The Content PlanningContent Marketing? Content Plan to Drive Results
What does a content plan offer you? How much content to I need to compete online? How frequently should I publish it? How good does it need to be? What type of content assets do I need? How much will the content plan cost?
Content Plans: Table of Contents Introduction 3 Domain Analysis 4 Keyword Research 5-10 Keyword Research Methodology 5 Keyword Silos 6 Keyword Classifications 7 Keyword Silo Distribution 8-10 Competitive Research 11-32 SEO Research 11-13 Listing Positions 14-16 Aggregate Search Volume by Industry 17 Content Audit 18-20 Content Samples 21-24 Executive Summary 25 Appendix 26 Content Plan by Silo Summary 27 Summary of Methods 28 Glossary 29 Keyword Silo Summary 30-141
Social Media Social Media Publishing Volume 9000 8093 8000 7000 6000 5000 4000 2945 3000 2461 1751 2000 1166 1045 1000 0 Oracle SAP Salesforce Microsoft Netsuite Sugar CRM Dynamics CRM
Social Fan Base Social Media Fan Base 300000 257898 250000 200000 150286 150000 123369 100000 50000 21582 14665 4530 0 Oracle SAP Salesforce Microsoft Netsuite Sugar CRM Dynamics CRM
Here’s the Problem: To Much Data Social Media Fan Base 300000 257898 250000 200000 150286 150000 123369 100000 50000 21582 14665 4530 0 Oracle SAP Salesforce Microsoft Netsuite Sugar CRM Dynamics CRM
Step 3: Content Asset Recommendations Articles Books Courseware eBooks Podcasts Printed Books Tip Centers Webinars Whitepapers Widgets Workbooks Video
The final keyword list defines the content strategy
The goals is to create content and optimize for performanceContent + Optimization = Listing Positions + Traffic
The Content Planning Challenge How can content creators align with performance goals? How can you create fresh content and avoid duplication? How can you track performance of content and drive strategy? How can you get writers, SEO specialists and marketers on the same page?
WordVision is one answer….a new tool by ideaLaunch
Best of All: WordVision is Free for up to 200 Keywords
Byron White, ideaLaunchChief Idea OfficerTwitter: @ByronWhiteByron[at]ideaLaunch.com “The only marketingPhone: 617-227-8800 x 201 left is content marketing.” Seth Godin Free 101 Content Marketing Tips Book PDF Version Visit ideaLaunch.com/101