This document describes i-Customer Value Management (iCVM), a web-based application that helps companies manage customer relationships to maximize lifetime customer profit. iCVM captures customer and prospect information, integrates with core banking systems, and focuses on retaining and growing customers. The key functional modules of iCVM include lead tracking, customer value assessment, customer information management, product information, customer interactions, and complaint management. Benefits of iCVM include enabling tailored customer service, increasing up-selling opportunities, flexibility to deploy in various environments, leveraging existing infrastructure to lower costs, and rapid implementation.

1. i-Customer Value Management (iCVM)
Please contact:
Mr. Pramod Gosavi, +91 989 030 4884
gosavi.pramod@idbiintech.com
Mr. Malik Fairose Ismail, +91 720 942 9678
malik.ismail@idbiintech.com

2. Customer Value Management
 Customer value management (CVM) is about managing each customer
relationship with the goal of achieving maximum lifetime profit from the
entire customer base.
 Customer value management enables companies to take full advantage of
the economics of loyalty by increasing retention, reducing risk, and
amortising acquisition costs over a longer and more profitable period of
engagement.
Product Focus Customer Focus
Looking beyond the obvious!

3. iCVM
 iCVM is a user friendly web based distributed application that captures
information about customers and prospects.
 iCVM can be integrated with existing enterprise applications, more
specifically to Core Banking System (CBS), to source required customer
focused information.
 iCVM focuses on value management. In the “acquire, retain, grow” triad,
iCVM focuses on “retain, grow” links to maximize value and strengthen the
customer relationship.
Grow
Retain
Acquire
Looking beyond the obvious!

4. Functional Modules of iCVM
iCVM – Key Functional Modules
Lead Tracker Customer Value Customer
Module Module Information Module
Product Information Customer Complaint
Module Interaction Module Management Module
Looking beyond the obvious!

5. Benefits
 The solution enables customer relationship managers to understand the
profiles of their customers to offer tailor-made context specific services.
 Offers enormous scope for up-selling and cross-selling other products and
services.
 Built on Enterprise Java. Provides flexibility to choose deployment
environment. Eliminates or reduces lock-in to any vendor. Can operate on
a wide range of operating systems, application/web servers, database
systems.
 Leverages existing infrastructure. Lowers Total Cost of Ownership (TCO).
 Off the shelf solution with quick launch capability. Rapid return on
investment.
 User friendly screens. Reduced training cost. Easy on-boarding for new
users.
 IDBI Intech Limited has process excellence to rollout iCVM across many
branches in short time span. This saves the cost of deployment and
improves overall execution efficiency.
Looking beyond the obvious!

6. Thank you