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Pega next best-action-marketing-ds-oct2012
1. Key Challenge
CMOs and marketing organizations are under
extreme pressure to bolster marketing’s
contribution and deliver a better return on
investment. Marketers have long attempted
to connect with customers through traditional
campaign management tactics, inundating
customers with irrelevant and inconsistent
offers and experiences. The result is unhappy
customers, low offer conversion rates and
excessive customer churn.
Simply automating outbound marketing is no
longer sufficient in today’s customer-driven
world. To succeed, marketers must deliver
intelligent and coordinated communications
across all inbound and outbound channels, from
the contact center and Web, to email, social
media and mobile channels.
Across industries, Pega customers have
optimized their marketing organizations with:
`` 300 percent improvement in offer acceptance
rates
`` £2 million monthly increase in operating
margins
`` 180% increase in marketing operations
effectiveness
`` 25% increase in campaign respone rates
`` 30% increase in revenues
`` 5 point increase in retention rates
Next-Best-Action Marketing
Optimize Customer Lifetime Value
A More Effective Approach to Marketing
Marketing organizations looking to make a significant impact on the
customer experience and drive effective return on investment are turning to
a Next-Best-Action approach.
The Next-Best-Action approach to marketing uses decision management
and analytics to determine the right action for every customer and provides
them with the right message, at the right time, in the right channel.
Pega delivers on this vision through a unique combination of inbound and
outbound marketing capabilities that leverage real-time decisioning and
business process management. Pega’s marketing solution dynamically
manages cross-channel conversations through the entire customer
lifecycle, from offer design to offer fulfillment. Pega delivers on the promise
of customer centricity by providing measureable business benefits to
marketing organizations:
`` Creates relevant experiences for every customer. Turn every interaction
into a guided, relevant conversation by executing the Next-Best-Action at
the moment of truth. Continuously learn and adapt to every customer in
real-time, across all channels, including social media and mobile.
`` Gives marketers more control. Design, change, measure, and control
multi-channel customer strategies with a single marketing portal that
doesn’t require IT involvement. Pega is the only solution to support
marketing operations with a robust business process management
platform that seamlessly connects sales with customer fulfillment
processes.
`` Optimizes customer lifetime value. Maximize revenue with proactive
cross-sell, up-sell, and retention opportunities for customers and
coordinate the experience across inbound and outbound channels. Pega’s
solution provides the optimum balance between various customer needs
and the specific needs of the business.