Challenges For each challenge, provide an impactful and short statement that defines IBM’s approach to address this client’s goals and the benefits a client will gain with this approach. Change “Challenge 1” and so on to meaningful headings.
You can see that the top four challenges are data explosion, social media, growth of channel and device choices, and shifting consumer demographics. It’s easy to see why CMOs are facing a “complexity gap,” because all of these challenges make marketing much more complicated today that it has every been before. And it’s only going to get more complicated in the future.
So what is a smarter back-office able to do? It enables the kind of cross-organizational insight that translates into product innovation for competitive advantage It simplifies the payments infrastructure to save time and cost while removing risk. It maximizes transparency and security through risk-systems integration It is lean: non-differentiating generic functions are moved outside the bank to realize dramatic productivity improvements and cost reductions It exploits resource-saving solutions like virtualization and green technology, through IT renovation And, finally, it drives deeper and more accurate business and financial reporting across the enterprise.
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Customer analytics and business optimization drive higher customer satisfaction, revenue profits