1. SESERV
Socio-Economic Services for European Research Projects
http://www.seserv.org
European Seventh Framework CSA FP7-2010-ICT-258138
Methods to Achieve Socio-economic Design
Goals and Objectives for Future Networks
(Y.FNsocioeconomic)
Mar$n
Waldburger
Costas
Kalogiros
Presenta$on
to
TTC,
January
23,
2012
© 2012 The SESERV Consortium 1

2. Outline
• SESERV Goal
• Socio-economic Awareness
• Design Goals and Objectives in Y.3001
• Scope of Y.FNsocioeconomic
• Proposed Structure
• Tussle Evolution: Bandwidth Sharing
• Tussle Analysis Meta-method
• Summary and Conclusions
• Q&A
© 2012 The SESERV Consortium 2

3. SESERV Goal
• Based on the fact that ICT contributes to social
inclusion, economic development, sustainability:
• SESERV shall bridge the gap between
• Especially socio-economic (SE) priorities and
• Research objectives of European ICT projects in FP7
• SESERV does offer a service that provides
• An open access to SE and networking experts FISE Community
• Investigation methodologies for relationships
between Future Internet technology, society, and Tussle
the economy Analysis
• Knowledge and findings through research reports, Event
workshops, and various research support on SE Organization
upon request
© 2012 The SESERV Consortium 3

4. Socio-economic Awareness
• Traditional engineering goals (technology design)
• Effectiveness
• Efficiency
• Modularity
• Security
• Technology will reach multiple stakeholders
• Different interpretations of goals
Stakeholders
• Different incentives tussles
engage
in
• Different choices
• Understanding socio-economic aspects
• Complete view on ecosystem
• Assess technology adoption and long-term success
© 2012 The SESERV Consortium 4

5. Design Goals and Objectives in Y.3001
• „Future Networks: Objectives and Design Goals“
• Objectives ...
to
reduce
barriers
to
entry
for
the
various
actors
involved
in
the
network
ecosystem.
• Service awareness ...
to
reduce
life
cycle
costs
in
order
for
them
to
be
• Data awareness deployable
and
sustainable.
...
allow
appropriate
compe88on
and
an
appropriate
return
• Environmental awareness for
all
actors
• Social and economic awareness
• Design goals
• Service diversity FNs
are
recommended
to
be
designed
to
provide
a
sustainable
compe88on
environment
for
solving
tussles
• Functional flexibility among
the
range
of
par8cipants
in
the
ICT/
• Virtualization of resources telecommunictaion
ecosystem
• Data access Ra8onale:
Many
technologies
have
failed
to
be
• Energy consumption deployed,
flourish,
or
be
sustainable
because
of
• Service universalization inadequate
or
inappropriate
decisions
of
the
architect,
...
• Economic incentives
• Network management Sufficient
aHen8on
therefore
needs
to
be
paid
to
economic
and
social
aspects
such
as
economic
• Mobility incen8ves
in
designing
and
implemen8ng
the
• Optimization requirements,
architecture,
and
protocol
of
FNs
in
order
• Identification to
provide
a
sustainable
compe88on
environment
to
the
various
par8cipants
• Reliability
© 2012 The SESERV Consortium 5

6. Scope of Y.FNsocioeconomic
• Y.3001 lists...
• Candidate technologies
• But no methods to achieve goals and objectives
• „Methods to Achieve Socio-Economic Design
Goals and Objectives for Future Networks“
This
Recommenda8on
lists
methods
to
achieve
socio-­‐economic
design
goals
and
objec8ves
for
Future
Networks
(FNs).
When
a
candidate
FN
technology
is
provided,
the
methods
listed
provides
a
structured
manner
• to
analyze
the
socio-­‐economic
effect
of
the
technology,
• to
find
relevant
stakeholders,
• to
iden8fy
tussles/conflicts
between
them,
• to
help
assess
the
expected
level
of
achievement
of
a
technology,
• and
help
design/select
appropriate
technology
for
Future
Networks.
© 2012 The SESERV Consortium 6

7. Proposed Structure
• Summary
• Introduction
• Scope
• References
• Definitions
• Abbreviations and acronyms
• Conventions
• Socio-economic Aware Deployment of Future Network
Technology
• Design for Tussle
• Technology Deployment Cycle Tussle concept
• Tussle Evolution
• Tussle Analysis Meta-method
• Methods Overview
• Stakeholder Identification Methods Methods to
• Tussle Identification Methods implement steps
of tussle analysis
• Tussle Impact and Tussle Evolution Methods
© 2012 The SESERV Consortium 7

8. Tussle Evolution: Bandwidth Sharing
peer-­‐to-­‐peer
p2p
users
configure
p2p
users
get
(p2p)
users
applica$ons
to
open
p2p
applica$ons
dispropor$onate
bandwidth
share
strategies/policies
mul$ple
TCP
configured
to
Stakeholders’
connec$ons
for
the
perform
traffic
?
Tussle
outcome
same
session
ISPs
throAle
obfusca$on
bandwidth
of
p2p
applica$ons
by
using
fair
ISP
DPI
technology.
What
if
ISPs
deploy
bandwidth
(neutral
en$ty)
p2p
sharing
applica$ons
conges$on
exposure
technologies
&
?
mo$vate
mul$ple
conges$on
pricing
schemes?
interac$ve
interac$ve
TCP
connec$ons
for
users
get
users
the
same
session
Func%onality:
bandwidth
sharing
dispropor$onate
bandwidth
share
strategies/policies
Tussle
outcome
Stakeholders’
ISPs
Regulator
announces
fines
due
to
VoIP
providers’
complaints
Regulator
ISPs
use
DPI
technology
no
to
degrade
quality
of
discrimina$on
rival
VoIP
services
ASPs
Func%onality:
VoIP
service
delivery
Func$onality
Stable
outcome
Evolves
Ini$al
state
Unstable
outcome
Affects
© 2012 The SESERV Consortium 8

9. Tussle Analysis Meta-method
Func$onality
I
Func$onality
II
Step
1:
Iden%fy
all
primary
stakeholder
roles
and
their
characteris%cs
for
the
func%onality
under
inves%ga%on
new
itera$on
spillover
Step
2:
Iden%fy
tussles
among
iden%fied
stakeholders
tussle
tussle
tussle
tussle
Step
3:
For
each
tussle
assess
the
impact
to
each
stakeholder
and
poten%al
spillovers
© 2012 The SESERV Consortium 9

10. Summary and Conclusions
• Engineers need to...
• Be aware of socio-economic aspects of technology
• Consider socio-economics in technology design
• For the goal of...
• Long-term success by incentive compatibility
• Assessment of adoption potential
• Sustainable competition environment
• Recommendation Y.FNsocioeconomic
• Methods to achieve socio-economic goals, objectives
• Tussle analysis (meta-method)
• Several methods to implement tussle analysis
© 2012 The SESERV Consortium 10

11. Thank you for your attention!
Questions?
© 2012 The SESERV Consortium 11