Which technologies can be used to trigger iBeaken in a museum or heritage sites ?

2. iBeaken
visitor engagement and activation

3. Sharing of your stories with the public is important to make them aware of the
importance of the history and heritage. Although the romans said ‘Nil novi sub sole’,
it is better to know your history, not to make the same mistakes.
It is important to create a good communication mix of panels, web presence, mobile
and physical guidance.
iBeaken animates the museum digitally. And we don’t do that with a specific device
and applications but with a mobile platform that is flexible to use and available for
ALL smartphones on existing mobile operator networks or WIFI. Our clients are
rapidly operational with a low cost investment.
A loyalty program engages better with your guests and puts you in power to re-
activate him afterwards. That is much more efficient and sustainable than to push
your guest away to Facebook.
iBeaken is a Belgian product, active in several european countries like Sweden,
Spain, Belgium, the Netherlands, England and France...
iBeaken, visitor engagement and activation

4. iBeaken works as a ‘lean company’ : we engage the best freelancers or suppliers.
You cannot find us in a large office building with unnecessary costs – the contact
with our clients is fast, efficient and warm. Our prices are more than reasonable.
Under the lead of Jo Van Hove, the number of collaborators vary from project to
project. On average around 25 dynamic people or companies work with us :
developers, designers, translators, steelcutters, painters, etc... Most of them work
with us since years !
Together we realise simple local or big european projects with specific demands.
Lean company, big team !!

5. how to get access to multi-media and
multilingual content

6. CONNEXION TECHNOLOGY

7. Apps are...
Credit: © olly / Fotolia

8. ...a burdon !
apps are not more than a
smart way to bind a client
to a smartphone brand
expensive to build and
maintain
they exclude people
and are a short term
investment
apple android blackberry windows8
2zen bada symbian
maemo ubuntu firefox huawei

9. Mobile internet is...

10. ...ready for the future !
independent of
platforms and
technology
fast to deploy and easy
to maintain
and are a long term
investment

11. connect through wifi
It’s better to invest in a good wifi system
than spend a lot of money in an app.
iBeaken/Museana works over wireless networks like WIFI.
A closer engagement with the user, rapid content updates and a small learning curve are the most
important advantages.
A good WIFI network has more advantages !! Besides the access to content in iBeaken and users
email, you can also monitor humidity, control access, communicate with staff, map visitor movements,
protect artworks, stream audio and video, manage exhibit installations, etc...

12. TRIGGERS

13. Triggers make it easy for the guests
to access content online...
There are many ways to trigger the content. Here after you’ll find a list of the main triggers you can
use with iBeaken. We have tested and approved some of them... Up to you to choose what is best for
your museum or venue.

14. classic QR code
Wall panels
advantages :
-> clear ‘call to ac2on’
-> easy to make yourself online
-> use for free
-> easy to reproduce in print (brochures,
folders, posters, etc...)
-> world wide standard
-> to be read with hundreds of free scanners
disadvantages :
-> not that beau2ful
-> minimal dimension : 30x30mm/1,18”
-> not always used for mobile
-> you need a ‘quiet’ zone of 3mm/0,12”
around
-> nearly impossible to read at 50 lux
TESTED &
APPROVED
BY IBEAKEN
trigger

15. vQR code
visual QR code
Wall panels
advantages :
-> clear 'call to ac2on'
-> good integra2on in look & feel
-> easy to make online (in iBeaken)
-> easy to reproduce in print (brochures,
folders, posters, etc...)
-> world wide standard
-> read by hundreds of free QR scanners
disadvantages :
-> needs to be at least 30x30mm/1,18”
-> not free of charge for commercial purposes
-> nearly impossible to read at 50 lux or less
TESTED &
APPROVED
BY IBEAKEN
trigger

16. Dial Pad
tap a code
Wall panels
advantages :
-> clear 'call to ac2on'
-> good integra2on in look & feel
-> easy to make online (in iBeaken)
-> easy to reproduce in print (brochures,
folders, posters, etc...)
-> world wide standard
disadvantages :
-> none really ;-)
-> best done with a small app
TESTED &
APPROVED
BY IBEAKEN
trigger

17. NFC
near field communication
Wall panels
advantages :
-> invisible technology
-> good integra2on in look & feel
-> world wide standard
-> standardized icon
disadvantages :
-> not all smartphones equipped (look at this
regularly updated list : hTp://
www.nfcworld.com/nfc-phones-list/
#available )
-> invisible technology – where to scan what ?
-> difficult to program yourself
-> not to be used in mass produc2on – e.g.
print campaigns
-> informa2on ‘can’ be disturbed by strong
magne2c field
-> 'data reten2on' not more than 10 years
TESTED &
APPROVED
BY IBEAKEN
trigger

18. IRe
image recognition
advantages :
-> invisible technology
-> complete integra2on in look & feel : the
image is the code
-> can be used easily in massif campaigns
(folders, print, posters)
-> possible to create a very original signage
disadvantages :
-> end user needs a small app
-> difficult to program yourself
-> invisible technology – what to scan where ?
An icon is needed...
-> limita2ons to the use of paTerns or images
with lesser detail
TESTED &
APPROVED
BY IBEAKEN
trigger

19. Ore
Object recognition
advantages :
-> invisible technology
-> complete integra2on in look & feel : the
object is the code
-> very promising technology
disadvantages :
-> end user needs a small app
-> difficult to program yourself
-> invisible technology – what to scan where ?
An icon is needed... or ALL objects need to be
available
-> limita2ons to the use of paTerns or images
with lesser detail
-> light needs to be constant
trigger

20. AR
Augmented reality
advantages :
-> invisible technology
-> complete integra2on in look & feel : the
world is the code
-> can be used easily in massif campaigns
(folders, print, posters)
-> possible to create a very original signage
-> definitely a promising technology
disadvantages :
-> end user needs a small app
-> difficult to program yourself
-> not a good experience on small screens
-> user is always on the screen
-> invisible technology – what to scan where ?
An icon or tracker tag is needed...
-> experience scrambles easily with much
content
TESTED &
APPROVED
BY IBEAKEN
trigger

21. IC
Image Cluster
advantages :
-> invisible technology
-> complete integra2on in look & feel : the
room is the code
-> easy to make
-> very adaptable
-> add or remove objects easily
-> transportable/sharable to outside
-> no app needed
disadvantages :
-> panoramic photograph of every room
-> when exhibit changes you need to make
new pictures and reprogram
TESTED &
APPROVED
BY IBEAKEN
trigger

22. aQR code
acoustic QR code
Wall panels
advantages :
-> game element
-> also available for smartphones without a
camera
-> smooth and fun to use
-> easy to integrate in several materials
disadvantages :
-> s2ll experimental
-> cannot be made yourself
-> end user needs a specific app
-> learning curve
trigger

23. BLE/iBeacon
bluetooth low energy
advantages :
-> hardware rapid and cheap to roll out
-> invisible technology
-> good integra2on in look & feel
disadvantages :
-> end user needs a small app
-> difficult to program yourself
-> push technology – end user has no choice
than to receive the informa2on
-> bluetooth 4.0 is needed on device
-> end user needs to ac2vate bluetooth
-> not very reliable with more transmiTers in
one space – signal scrambles, except for
professional solu2ons $$$
TESTED &
APPROVED
BY IBEAKEN
trigger

24. LiFi
light fidelity
advantages :
-> linked to exis2ng led light in museum
-> can be used even under 50 lux
-> invisible technology
-> good integra2on in look & feel
-> incredibly fast
-> no radio waves
-> replaces WIFI access
disadvantages :
-> end user needs a specific app and also a
‘light reading device’ (that plugs into the audio
out of the device)
-> invisible technology (icon necessary)
-> specific interven2on on LED light necessary
-> $$$
TESTED &
APPROVED
BY IBEAKEN
trigger + connexion

25. IR
infra red
advantages :
-> can be used even under 50 lux
-> invisible technology
-> good integra2on in look & feel
-> incredibly fast
-> no radio waves
disadvantages :
-> end user needs a specific app and also a
‘infrared reading device’ (that plugs into the
audio out of the device)
-> invisible technology (icon necessary)
-> investment in hardware
-> price
trigger + connexion

26. HF
High Frequency sound
advantages :
-> can be used in the dark
-> invisible technology
-> good integra2on in look & feel
-> incredibly fast
-> no radio waves
disadvantages :
-> end user needs a specific app to listen
-> invisible technology
-> specific interven2on on each room
-> price
trigger

27. MF
magnetic field
advantages :
-> every building has it’s own
-> easy to set up
-> invisible technology
-> good integra2on in look & feel
-> incredibly fast
-> no technology investment needed
disadvantages :
-> end user needs a specific app
-> invisible technology (icon necessary)
-> not 100% reliable
TESTED
BY IBEAKEN
trigger

28. digital animation

29. digital animation
It’s not anymore ‘from this era’ to place
dry panels in the landscape.
Today the public asks for ‘digital
animation’ behind a QR code, NFC or
augmented reality. But the most
important thing is that you create your
own community !!
You create, manage and publish your
own content, in your own house style,
with your own URL. Your image and
history is of utmost importance...
250 words
multi-language
image slider
& your own look & feel !!
audio & video &
sign language
share to socnetsfavourite
external links
quiz
rewards program
user comments

30. projects
we make projects on demand

31. projects
Andenne Barcelona Malpica Ekeren
Fosses-la-Ville Gyverinckhove Sagalassos Val d’Uixó
Bure Namur Marche-en-Famenne Stockholm

32. poke messages
interest updates
announce discounts
& events
build YOUR community

33. custom mobile webapp
Religiana – custom app and lay-out

34. museums
British Museum,
Digital Learning Dept
economic solution
fast implementation
multi-language
low-technology
Riveo.be

35. museums
Riddarhuset, Stockholm

36. museums
Museu Maritim Barcelona

37. museums
Museo Maritim Barcelona

38. museums
Musée de la Famenne, BE

39. projects
Bezoekers- en Natuureducatie Centrum "De Nachtegaal” de Panne (BE),
Musée de la Céramique (Andenne), Tierras del Vino (ES), Riddarhuset (SE),
Ponteceso (ES), Digital Learning Department British Museum (UK), IPW (BE),
Province du Luxembourg Belge (BE), Province de Liège (BE), Andenne
Tourisme (BE), Sambreville (BE), Floreffe (BE), Fosses-la-Ville (BE), Vaxholm
(SE), Rivéo (BE), Musée du Masque (BE), Gemeente Tervuren (BE), Stad
Turnhout (BE), Norrtälje (SE), Sagalassos (TR), Ville de Namur (BE),
OpenKerken (BE), Musée René Magritte (BE), Commune de Hamois (BE),
Heuvelland (NL), Belogradchik (BG), Ville de Durbuy (BE), Musée de la Fraise
(BE), Museu Maritim Barcelona (ES), District Ekeren (BE), Fistera (ES), Carballo
(ES), Ville de Virton (BE), Village de Bure (BE), Forts de Namur Province de
Namur (BE), Det Litterära Stockholm (SE), enz...
selection of images @ https://www.flickr.com/photos/92369314@N04/

40. contact
Ask your site specific offer :
Jo Van Hove
jvh@ibeaken.com
+32 475 44 04 54
http://iBeaken.com
Loc8 sprl
BE 0862 422 842