This is a presentation around the use of QR codes for the erfgoedcellen in Vlaanderen - when doing this presentation I felt like talking about cars ;-) QR is just one of the ways to access information... the conclusion is : QR is working if you communicate well about it - but the most important things is : CONTENT.

2. app or mobile ?
apps are not more
than a smart way to
bind a client to a
brand
expensive to build
and maintain
and not sustainable
apple android blackberry windows8
tizen badasymbian
maemo ubuntu firefox huawei

3. mobile internet
independent of
platforms and
technology
fast to deploy and
easy to maintain
and very sustainable

4. wiki - iBeaken
‘i-nteractive BEACON’ - balise/borne interactive
A beacon is an intentionally conspicuous device.
A beacon is designed to attract attention to a specific location.
A beacon helps to guide navigators to their destinations.
A beacon sends out information through radio or light signals.

5. example : Fergus Anderson Monument
Challenge :
to communicate
rapidly and easily
stories about objects,
works of art
in different languages
with a small
investment and
on limited space.

6. example : Fergus Anderson Monument
iB
code
NF
C
vQR
+ image recognition
+ augmented reality
+ partners

7. the .mobi elements
250 words
multi-language
upto 3 images*
+ own look & feel
tourist info link
audio & video*
facebook like
rate
* PRO version only
sign language
quiz
goto more iBkns

8. clusters
multi-language
offline viewing
unlimited number
of iBeakens
visual navigation
short description
only 1 code per room

9. family engagement
fun quiz
easy to set up
multi-lingual
competition*

10. open data sharing
iBeakens in :
cirkwi.com
routeyou.com
letitguide.com
ulugh.com
vision-aire.com
livecam360.com
mygeoreader app
...

11. QR codes good practice
• minimum 30mm
• only usefull information
• use afree code generator
• opt for auniversal reader
• mention where to download reader
• mention operator costs
• give access to other users
30mm

12. QR codes

13. QR codes

14. QR codes

15. QR codes

16. QR codes

17. QR codes
Quickmark
Datamatrix
QRCode
Beetagg
ShotCode
Get the free mobile app for your phone
http://gettag.mobi
Microsoft Tag
China Mobile
»link Trillcode
Trillcode (javaphones)
Rollubleam

18. (v)QR code

19. vQR code

20. (v)QR code advantages
dynamic info
universal standard
easy to make & to reproduce
clear call to action
small learning curve

21. (v)QR code disadvantages
ugly
helper app needed
there will be many QR codes
only accessible with camera

22. is QR popular ?
• yes
• no
good communication and
education is necessary

23. future of QR
will QR disappear ?
• QR – vQR
• NFC – RFID
• augmented & virtual reality

24. competition
other helper apps :
• image & object recognition
• acoustic QR
• infrared & Li-Fi
• geowifi & GPS

25. fields of application
tourism
heritage
museums
nature

26. tourism
Namur, BEHamois, BE

27. tours & walks
Moretus wandeling, Ekeren

28. heritage
2800 Blueshields
equipped with
iBeakens in Wallonia !!

29. museums
British Museum,
Digital Learning Dept
economic solution
fast implementation
multi-language
low-technology
Riveo.be

30. nature
Islas Atlanticas, ES Staatsbosbeheer, NL

31. testimony
« I must admit, that I am really pleased. The program seems to
fulfill our expectations in regards to linking our
expositions to historical places and other museums in
Vorarlberg.
It is really easy to use, which is important since we cooperate
with staff not really experienced in using new media. »
Silvia Groß
vorarlberg museum (AT)

32. actual clients :
deployed :
Musée de la Céramique (BE) Tierras del Vino (ES) Riddarhuset (SV)
Ponteceso (ES) British Museum (UK) Institut du Patrimoine Wallon (BE)
Province du Luxembourg Belge (BE) Province de Liège (BE)
Sambreville (BE) Floreffe (BE) Andenne (BE) Vaxholm (SV) Rivéo (BE)
Musée du Masque (BE) Gemeente Tervuren (BE) Musée de Pègue
(FR) Norrtälje (SV) Sagalassos / Aglasun (TR) Ville de Namur (BE)
Open Churches (BE) Muzeum Narodowe w Kielcach (PL) René
Magritte Museum (BE) Commune de Hamois (BE) Heuvelland.mobi
(NL) Belogradchik (BG) Circuit de la Mémoire Sambreville (BE)
Vigoleno (IT) Durbuy (BE) Moretus wandeling District Ekeren (BE)
Musée de la Fraise (BE), Museu Maritim Barcelona (ES), Porcelain
Museum Gustavsberg (SV) Musée Iancelevici (BE) Musée Napoleon
Ligny (BE) ...

33. labels, stickers, NFC tags
A6 A4A3
29 x 42
14,8 x 10,5
21 x 29
A5
14,8 x 21

34. outside fixation
on pole
glued on wall
counter label

35. add codes to existing panels
Andenne

36. add codes to existing panels
Arlon

37. augmented reality
http://layar.it/kjaKtpiBeaken world

38. panoramic tables
150cm
55cm
standard table
production : Floreffe 2012

39. panoramic tablescustomtables
production : Andenne 2012

40. conclusion
mobile internet works
qr works with good communication
very sustainable
is there to stay

41. contact
Jo Van Hove, founder
jvh@ibeaken.com
http://ibeaken.com
+32 475 44 04 54
twitter : @ibeaken
facebook : ibeaken