This is part one of a seminar showing small business owners how they can share their knowledge using content marketing to pull customers to them (rather than simply pushing marketing message out). Part two looked at SEO copywriting and how to actually create online marketing that search engines can match to online searches.

1. Online marketing that your
customers and Google will L ve
How to turn your knowledge into
more profitable business

2. PART I – CONTENT MARKETING

3. What is content marketing?
the technique of creating and freely
sharing informative content
as a means of
converting prospects into customers
and customers into repeat buyers

4. Content marketing is:
Communicating without Selling
 Start building relationships
 Become a trusted expert
= leads and sales

5. Internet, newspapers, ads etc….
Other people we know
Most
trusted

6. Step 1: Create Content
Blog posts How To guides
Videos Tips and Hints
Podcasts Interviews
Social media Product reviews
Presentations Editorial
Webinars Industry news
Ebooks Case studies

7. What makes great content?
 Highly relevant
 Educational
 Easy to digest
 Visually appealing
 Conversation inviting
 Sharable
 DEFINITELY NOT PURE SELLING

8. Step 2: Create a community

9. Getting started with Social Media Marketing
• Create social media pages
• Start connecting with other people
• Start engaging with other people
• Share your content
• Invite discussion
• Keep at it 

10. A Case Study…Copywrite Matters
Questions?

11. Google Analytics – an overview

12. Where is my website traffic coming from?

13. How do people find me?

14. Where do people link from?

15. LET’S TAKE A BREAK