The Social Lounge - MediaWhiz

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The Social Lounge - MediaWhiz

  1. 1. The Social Lounge
  2. 2. A Conversation about Social Media
  3. 3. What isSocialMedia?
  4. 4. More than just …
  5. 5. Social + Media =Seeking orenjoying thecompanionshipof others by themeans ofdigitalcommunication
  6. 6. What Does Success Look Like?
  7. 7. People Love Your Content and Many Come to View it
  8. 8. Theyshare itwiththeirnetwork
  9. 9. And many people talk about it or point to it
  10. 10. How Do ThingsGet Socialized?
  11. 11. Has to start with GreatContent
  12. 12. Power of ContentPositive
  13. 13. Easy to share
  14. 14. Influencers are heard
  15. 15. Bottom line:Have aContentStrategy
  16. 16. What ShouldYou Execute?
  17. 17. The A-PathExecution = Social Success
  18. 18. The A-PathExecution = Social Success
  19. 19. The A-PathExecution = Social Success
  20. 20. The A-PathExecution = Social Success
  21. 21. The A-PathExecution = Social Success
  22. 22. The A-PathExecution = Social Success
  23. 23. Considerations before you start …
  24. 24. Know Who You Are
  25. 25. Know Who Your Audience Is
  26. 26. Where Should You Execute?Doesn’t Have to be Overwhelming
  27. 27. Know Where YourAudience Congregates
  28. 28. Differentplaces for differentobjectivesor psycho- demo- graphics
  29. 29. What ShouldYou Measure?
  30. 30. Measure theprogression of social media execution
  31. 31. Measure theprogression of social media execution
  32. 32. Measure theprogression of social media execution
  33. 33. Measure theprogression of social media execution
  34. 34. Measure theprogression of social media execution
  35. 35. WhatShould YouThinkAbout?
  36. 36. Don’t just jump on the bandwagonand throw up a Facebook or Twitterpage
  37. 37. Know your position and thinkabout reinforcing it
  38. 38. KNOW YOUR CUSTOMER
  39. 39. Be a subject matter expert:Aim to be the go to source for __
  40. 40. Don’t have false expectations of shortterm success – “get the sale”
  41. 41. Need awesome content
  42. 42. Visuals (picture and videos) havea higher consumption rate
  43. 43. Don’t be corporate, humanize
  44. 44. Don’t just network, buildrelationships by deliveringvalue, entertainment, and/orinformation
  45. 45. “Thank yous” really work
  46. 46. Determine the best places to engage
  47. 47. Plan how to win earned media
  48. 48. Plan how to get owned media shared
  49. 49. No success without big commitment
  50. 50. Thank You!Questions?

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