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The Company Culture of LinkedIN 
Tom Harness 
@itomharness | FB: iTomHarness | Google: +ThomasHarness
5 Key Stats about LinkedIN 
100 million U.S. users 
2 new members each second 
200 conversations per minute 
42% of LinkedIn user left jobs for better 
opportunities 
1.45 million mobile job views
Do You Have a 
JOB or a CAREER?
What Makes Your Company… 
Unique - A Career - Special
Characteristics of a Good Company 
Culture 
No Politics 
Watch 
Pennies 
Leadership 
Communicatio 
n 
Customer 
Driven 
Mission First 
Integrity 
Fun
Why Should Your Company Embrace 
LinkedIN? 
Share Your Company Culture 
Work With and For Your Customers 
Contribute Revenue 
Stay In Touch With All Your Company Employees
LinkedIN Homework 
Completed/Updated Profile 
-With PHOTO 
(Follow Your Company) 
5 to 10 connections per 
week 
1 to 3 shared articles per 
week 
5 to 10 responses per 
week (2 to 3 sentences) 
Connect with EVERYONE 
in Your Company
Commit To LinkedIN 
GET LinkedIN - 
NOW 
Network/Connect/Sh 
are 
Be A Part Of Your 
Company 
Share Your 
Knowledge
Carbondale Chamber of Commerce - The Company Culture of LInkedIN by Harness TechED
Carbondale Chamber of Commerce - The Company Culture of LInkedIN by Harness TechED

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Carbondale Chamber of Commerce - The Company Culture of LInkedIN by Harness TechED

  • 1. The Company Culture of LinkedIN Tom Harness @itomharness | FB: iTomHarness | Google: +ThomasHarness
  • 2. 5 Key Stats about LinkedIN 100 million U.S. users 2 new members each second 200 conversations per minute 42% of LinkedIn user left jobs for better opportunities 1.45 million mobile job views
  • 3. Do You Have a JOB or a CAREER?
  • 4. What Makes Your Company… Unique - A Career - Special
  • 5. Characteristics of a Good Company Culture No Politics Watch Pennies Leadership Communicatio n Customer Driven Mission First Integrity Fun
  • 6. Why Should Your Company Embrace LinkedIN? Share Your Company Culture Work With and For Your Customers Contribute Revenue Stay In Touch With All Your Company Employees
  • 7. LinkedIN Homework Completed/Updated Profile -With PHOTO (Follow Your Company) 5 to 10 connections per week 1 to 3 shared articles per week 5 to 10 responses per week (2 to 3 sentences) Connect with EVERYONE in Your Company
  • 8. Commit To LinkedIN GET LinkedIN - NOW Network/Connect/Sh are Be A Part Of Your Company Share Your Knowledge

Editor's Notes

  1. To understand how to use LinkedIn for business, we first need to understand YOU.
  2. What makes working at your current position a JOB or a CAREER?
  3. Understanding these characteristics will drive your commitment to using LinkedIN.