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27 (Fun!) Ways to
Kill Your Online
   Community
Let’s Do       MATH !
  (SXSW Timeslot) 60 Minutes
(This Introduction) -5 Minutes
                   55 Minutes
Let’s Do      MATH !
                 55 Minutes
            ÷ 27 (Fun!) Ways
2.037 Minutes Per (Fun!) Way

        Where Does Q&A Fit?
I Run:
               About Me
               iFroggy Network (ifroggy.com),
               including phpBBHacks.com,
               KarateForums.com and
               PhotoshopForums.com
    I Wrote:   “Managing Online Forums”
               (managingonlineforums.com)
    I Blog:    ManagingCommunities.com,
               BadBoyBlog.com and patrickokeefe.com
    I Tweet:   @iFroggy
#theateam is @beley, @waynesutton and @iFroggy
Belief: I’m
“ Passionate ”
  About Online
   Community
Reality:
I Think Online
Community is
Disgusting
My
Dream
#killcommunity
1      #killcommunity



An Administrator is
     Never Wrong
2       #killcommunity



Define Your Audience
       as “Everyone”
3       #killcommunity



         Don’t Have
    User Guidelines
4       #killcommunity



    Don’t Document
Guideline Violations
5     #killcommunity




Visit Infrequently
6    #killcommunity



    Allow Anyone
     to Moderate
7    #killcommunity


    Set the Worst
    Example You
     Possibly Can
8    #killcommunity



    Post Count is
      Everything
9    #killcommunity



Make New People
 Feel Unwelcome
10      #killcommunity


      Shame People
            Who Ask
Repetitive Questions
11    #killcommunity



 Member Feedback
        is Stupid
12   #killcommunity


       Receive a
     Suggestion?
           Do It!
13   #killcommunity



       Branding,
     Schmanding
14      #killcommunity



           Make All
     Content Private
15      #killcommunity



    Don’t Keep Your
Software Up to Date
16     #killcommunity



     Have an Idea?
             Do It!
17   #killcommunity



     Copyright?
     Who Cares?
18      #killcommunity



 Let Your Staff Talk
    Things to Death
19    #killcommunity




 Blame Your Staff
20       #killcommunity


       Religious and
Political Discussions
        are the Best!
21    #killcommunity



Change Things and
      Tell No One
22       #killcommunity



Allow Abuse Through
    Private Messages
23      #killcommunity


       Add as Many
     Advertisements
         as You Can
24     #killcommunity



 Don’t Think About
      Money at All
25   #killcommunity




 Ignore Members
26    #killcommunity



            Allow
Freedom of Speech
27     #killcommunity




Never Thank Anyone
Together,
      Yes,
    We Can
#killcommunity
R.I.P.
  Online
Community
   ? - 2011
#RIPcommunity
  Find Slides at:
RIPcommunity.com
Questions?
How Can I Help You
 Kill Your Online
   Community?
Find Me Online
    I Run:     iFroggy Network (ifroggy.com),
               including phpBBHacks.com,
               KarateForums.com and
               PhotoshopForums.com
    I Wrote:   “Managing Online Forums”
               (managingonlineforums.com)
    I Blog:    ManagingCommunities.com,
               BadBoyBlog.com and patrickokeefe.com
    I Tweet:   @iFroggy
#theateam is @beley, @waynesutton and @iFroggy

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27 (Fun!) Ways to Kill Your Online Community at South by Southwest Interactive 2011

  • 1. 27 (Fun!) Ways to Kill Your Online Community
  • 2. Let’s Do MATH ! (SXSW Timeslot) 60 Minutes (This Introduction) -5 Minutes 55 Minutes
  • 3. Let’s Do MATH ! 55 Minutes ÷ 27 (Fun!) Ways 2.037 Minutes Per (Fun!) Way Where Does Q&A Fit?
  • 4. I Run: About Me iFroggy Network (ifroggy.com), including phpBBHacks.com, KarateForums.com and PhotoshopForums.com I Wrote: “Managing Online Forums” (managingonlineforums.com) I Blog: ManagingCommunities.com, BadBoyBlog.com and patrickokeefe.com I Tweet: @iFroggy #theateam is @beley, @waynesutton and @iFroggy
  • 5. Belief: I’m “ Passionate ” About Online Community
  • 9. 1 #killcommunity An Administrator is Never Wrong
  • 10. 2 #killcommunity Define Your Audience as “Everyone”
  • 11. 3 #killcommunity Don’t Have User Guidelines
  • 12. 4 #killcommunity Don’t Document Guideline Violations
  • 13. 5 #killcommunity Visit Infrequently
  • 14. 6 #killcommunity Allow Anyone to Moderate
  • 15. 7 #killcommunity Set the Worst Example You Possibly Can
  • 16. 8 #killcommunity Post Count is Everything
  • 17. 9 #killcommunity Make New People Feel Unwelcome
  • 18. 10 #killcommunity Shame People Who Ask Repetitive Questions
  • 19. 11 #killcommunity Member Feedback is Stupid
  • 20. 12 #killcommunity Receive a Suggestion? Do It!
  • 21. 13 #killcommunity Branding, Schmanding
  • 22. 14 #killcommunity Make All Content Private
  • 23. 15 #killcommunity Don’t Keep Your Software Up to Date
  • 24. 16 #killcommunity Have an Idea? Do It!
  • 25. 17 #killcommunity Copyright? Who Cares?
  • 26. 18 #killcommunity Let Your Staff Talk Things to Death
  • 27. 19 #killcommunity Blame Your Staff
  • 28. 20 #killcommunity Religious and Political Discussions are the Best!
  • 29. 21 #killcommunity Change Things and Tell No One
  • 30. 22 #killcommunity Allow Abuse Through Private Messages
  • 31. 23 #killcommunity Add as Many Advertisements as You Can
  • 32. 24 #killcommunity Don’t Think About Money at All
  • 33. 25 #killcommunity Ignore Members
  • 34. 26 #killcommunity Allow Freedom of Speech
  • 35. 27 #killcommunity Never Thank Anyone
  • 36. Together, Yes, We Can #killcommunity
  • 38. #RIPcommunity Find Slides at: RIPcommunity.com
  • 39. Questions? How Can I Help You Kill Your Online Community?
  • 40. Find Me Online I Run: iFroggy Network (ifroggy.com), including phpBBHacks.com, KarateForums.com and PhotoshopForums.com I Wrote: “Managing Online Forums” (managingonlineforums.com) I Blog: ManagingCommunities.com, BadBoyBlog.com and patrickokeefe.com I Tweet: @iFroggy #theateam is @beley, @waynesutton and @iFroggy

Editor's Notes

  1. Don’t link them to the answer, whatever you do.How could they not comb through those hundreds of pages of search results? Link them to a page that tells them how to ask a question! Link them to the search page. Google is your friend.
  2. Repeat after me… that’s something you never thought you’d hear at SXSW.Members have no idea what they’re talking about.If any memberoffers feedback, tell them to shut up and “get back to the post factory.”Listening makes them feel like they matter.Of course, if that doesn’t work, there’s always…
  3. One of those perfect ones.Soon enough, the community looks like a pile of garbage.Discretion.Either extreme can kill a community.
  4. Make the site look different everyday! Make people think they have arrived at the wrong website!Things change, but not every day and without announcement.