Sna of blue ocean strategy

Social Network
SNA + BOS = New Analysis (SNA) of
Perspective
Blue Ocean
Strategy (BOS)

Ali Anani

a.anani@phenomena.jo

Organize and Analyze

This shared
presentation on
slideshare
inspired me with
the idea of this
presentation


Blue Ocean Strategy (BOS)

BOS strategy
bases itself
on four
dimensions
or thinking
blocks

The Build Up of the Social Network of
BOS
You may
visualize the
growing
structure of
BOS as you add
ideas to the
four blocks


Blue Ocean Strategy (BOS)- 2

I added a fifth block,
which is change.
Change what? Why?
Where?
When?
How?
Example: what
emotions to
change?


Blue Ocean Strategy (BOS)- 3
With BOS
being the
Core, the
spikes are
the five
dimensions.
This is the
basic and
modified
social
network of
BOS

Visualizing before Analyzing

This combination of
visual social network
build up of BOS
allows for better
social network
analysis (SNA) of
BOS


The Flow of Ideas Diagram
It Is Simple to Visualize


Idea Association


Idea Association- 2
Inspect
concentration
of
ideas, possible
merging of
ideas, possible
combination
of ideas. The
scope of
creative ideas
is thus
expanded


Seeing The Map

Social Network Analysis
(SNA) is a useful teaching
tool to show step by step
how build up processes
proceed visually

Seeing The Map- 2

This visual inspection made
me suggest the addition of a
fifth dimension to the Blue
Ocean Strategy: that is the
change dimension

Conclusion

The visualization of the building
blocks of Blue Ocean Strategy as
a social network structure
opened many possibilities. The
addition of a new block and the
visualization of the growth of
strategy are just two emerging
possibilities


Added in Response to @Xiby
Comment
Adding value while
reducing price is
visually possible.
Just inspect the
graph to see what
attributes from
each block might
increase value
and/or reduce
price. Increasing
emotional content
or ease of use will
even give an illusion
of lower price


Emotions and Price are Bridges
between Main Blocks


Different Fields into One Perspective

In response to @juao maya
comment, the next slide brings the
Balanced Scorecard, Team Building
and Blue Ocean Strategy into one
perspective using a Social Network
Analysis (SNA) framework;
Visualizing three different concepts
in a shared perspective allows for
seeing the forest and the trees
simultaneously


Balanced Score card (BSC), Blue Ocean
Strategy (BOS) and Team Phases


An Illustrative Example

Thanks to @Sheereen for her
comment spurred me to add the
next slide (19) Sheereen wanted
an illustrative example to show
the interconnection among the
three managerial topics (BOS, BSC
and Team Phases)


Teaching Rippling Effect
1- Create new use of smart
board
2- Need to train teachers
on the new use
3- Change creates conflict
and this may lead to
storming among the
teaching staff
4- This in turn may harm
the efficiency of the
teaching process

The effect is migratory and
studying it in a bundle to
show its rippling effect is
useful

ABIDE

A very interesting concept on teams is the ABIDE mode
ABIDE is taken from the initials of
Attractor, Boundaries, Identities, Diversity and Environment
of teams
See this link, which is a great reading
http://agilitrix.com/2009/12/coaching-self-organizing-teams/

It is again interesting to compare BOS with ABIDE on the same
SNA canvas


Modified BOS and ABIDE on the Same Canvas
Modified BOS because I added the change dimension to the original BOS

I applied BOS to teams.
Increase of what?
Decrease of what?
Create what? Reduce
what? Change what?
ABIDE makes you see
other perspectives on
teams.
SNA is a great tool to
visualize topics from
different angles. Here
teams are visualized
using BOS and ABIDE on
the same canvas


Emotional Laddering (EL) of Branding

Movement from product
attributes to consumer
emotions
Next slide (23) shows this
movement


Emotional Laddering (EL)


Abhishek Comment
Tags: Balanced Scorecard, Blue Ocean Strategy, canvas of social
network, Dr. Anani, Phenomena Communications, Social Network
Analysis, spotlight


Abhishek Comment and Embed

Ali Anani is using his scientific background to explain
business and social phenomena. In his presentation entitled
SNA (Social Network Analysis) of Blue Ocean Strategy (BOS)
he provides a new concept to see the tree and forest
together. He uses the canvas of social network to study
many managerial tools such as teamwork, Balanced
Scorecard (BSC), BOS and their interactive feedback. In a
likewise manner, he discusses emotional laddering. These
are all important managerial tools, and the presentation
gives for the first time a pictorial picture of their
interactions.
Dr. Anani, who is the manager of Phenomena
Communications, is known for his creative ideas. This is
what attracted him to co-establish Phenomena
Communications because it is a fertile land for creative
ideas.

Sna of blue ocean strategy

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