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Sna of blue ocean strategy

Sna of blue ocean strategy



The visualization of the building blocks of Blue Ocean Strategy as a social network structure opened many possibilities. The addition of a new block and the visualization of the growth of strategy ...

The visualization of the building blocks of Blue Ocean Strategy as a social network structure opened many possibilities. The addition of a new block and the visualization of the growth of strategy are just two emerging possibilities



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  • Full Name Full Name Comment goes here.
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  • @robertklein125
    Robert, I forgot to add the following:
    If you would read my before the last presentation on the Blue Ocean Strategy of Time
    You shall find that the discussions between Dr. Rod Kong and I resulted in changing the change block with the learning block.
    In all cases, five blocks was found preferable to four blocks.
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  • @robertklein125
    Robert- Great comments like yours fill me with joy. You are right in your questioning. In fact LinkedIn Blue Ocean Strategy Group put this presentation as a thread for discussion almost three months ago to discuss the value of adding a fifth block.
    I apply BOC extensively. During the process, I find that some ideas did not fit well within the four blocks. In particular, I refer to emotional and intangible aspects. Eliminate certain features, raise certain features, create new features and reduce certain attributes. My mind went to physical attributes. We know from emotional laddering that unless you 'move' emotions you do not make people put their hands in their pockets. So, I added change, mainly as a block to tackle emotional aspects. What emotions to change, to intensify, to eliminate from your offer and to mine out Critical Success Emotions, if I may coin this term.
    In summary, you are right. But also, this extra change block pushed the boundaries of my thinking.
    I appreciate your comment and look forward to reading your response, Robert.
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  • Ali, you have a great talent for visual teaching!
    I have some questions about your presentation and how you present these topics...I am puzzled by your addition of a 5th element, 'change,' to the existing 4 elements, as I see Change existing in all. In other words, I believe all 4 components (eliminate, reduce, create, raise) are about change, which is what BOS strategy is about, removing one's offerings from a red sea of sameness and margin erosion and instead redefining the value proposition through differentiation/change. Aren't Eliminate and Reduce redundant? I see them as magnified levels of the same thing...all about focus and saying no. Create I see as something new, and raise...perhaps increasing commitment to a specific area? In this regard, we would have 1) eliminate, or reduce if elimination is too extreme, and whats needed is a scaled back approach, but they are related, 2) add, if new, or increase, if the element is not new but needs to be heightened, again I believe these two are related. Perhaps a third option would be 3) reposition, which could include adjustments either reducing or increasing...but still here, all use change as the foundation. I look forward to your comments, and hope I've not misread your work.
    Thank you.
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  • @andrewnelsonau
    Thanks, Andrew for the initiation of a lovely discussion on this presentation on linkedin Group of Blue Ocean Strategy.
    The link to the Group is
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  • @andrewnelsonau
    I thank you Andrew for such a detailed, thoughtful and realistic comment.
    The idea came to me when I studied many BOS systems and found the majority referred to tangible attributes. As I realize that 67% of performance is attributed to emotional factors, I thought adding a change factor of emotional attributes would be beneficial. This is possible for we have Trust Index, Happiness Index and so on. I agree with you 100% that we may raise the Happiness Index, or even lower it id exceeds 96%, eliminate sources of unhappiness. My point was to give emotional values a special treatment.
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    Sna of blue ocean strategy Sna of blue ocean strategy Presentation Transcript

    • Social NetworkSNA + BOS = New Analysis (SNA) ofPerspective Blue Ocean Strategy (BOS) Ali Anani a.anani@phenomena.jo
    • Organize and Analyze This shared presentation on slideshare inspired me with the idea of this presentation a.anani@phenomena.jo
    • Blue Ocean Strategy (BOS) BOS strategy bases itself on four dimensions or thinking blocks
    • The Build Up of the Social Network of BOS You may visualize the growing structure of BOS as you add ideas to the four blocks a.anani@phenomena.jo
    • Blue Ocean Strategy (BOS)- 2 I added a fifth block, which is change. Change what? Why? Where? When? How? Example: what emotions to change? a.anani@phenomena.jo
    • Blue Ocean Strategy (BOS)- 3 With BOS being the Core, the spikes are the five dimensions. This is the basic and modified social network of BOS a.anani@phenomena.jo
    • Visualizing before Analyzing This combination of visual social network build up of BOS allows for better social network analysis (SNA) of BOS a.anani@phenomena.jo
    • The Flow of Ideas Diagram It Is Simple to Visualize a.anani@phenomena.jo
    • Idea Association a.anani@phenomena.jo
    • Idea Association- 2 Inspect concentration of ideas, possible merging of ideas, possible combination of ideas. The scope of creative ideas is thus expanded a.anani@phenomena.jo
    • Seeing The Map Social Network Analysis (SNA) is a useful teaching tool to show step by step how build up processes proceed visually
    • Seeing The Map- 2 This visual inspection made me suggest the addition of a fifth dimension to the Blue Ocean Strategy: that is the change dimension
    • ConclusionThe visualization of the buildingblocks of Blue Ocean Strategy asa social network structureopened many possibilities. Theaddition of a new block and thevisualization of the growth ofstrategy are just two emergingpossibilities a.anani@phenomena.jo
    • Added in Response to @Xiby Comment Adding value while reducing price is visually possible. Just inspect the graph to see what attributes from each block might increase value and/or reduce price. Increasing emotional content or ease of use will even give an illusion of lower price a.anani@phenomena.jo
    • Emotions and Price are Bridges between Main Blocks a.anani@phenomena.jo
    • Different Fields into One Perspective In response to @juao maya comment, the next slide brings the Balanced Scorecard, Team Building and Blue Ocean Strategy into one perspective using a Social Network Analysis (SNA) framework; Visualizing three different concepts in a shared perspective allows for seeing the forest and the trees simultaneously a.anani@phenomena.jo
    • Balanced Score card (BSC), Blue Ocean Strategy (BOS) and Team Phases a.anani@phenomena.jo
    • An Illustrative Example Thanks to @Sheereen for her comment spurred me to add the next slide (19) Sheereen wanted an illustrative example to show the interconnection among the three managerial topics (BOS, BSC and Team Phases) a.anani@phenomena.jo
    • Teaching Rippling Effect 1- Create new use of smart board 2- Need to train teachers on the new use 3- Change creates conflict and this may lead to storming among the teaching staff 4- This in turn may harm the efficiency of the teaching process The effect is migratory and studying it in a bundle to show its rippling effect is useful a.anani@phenomena.jo
    • ABIDE A very interesting concept on teams is the ABIDE mode ABIDE is taken from the initials of Attractor, Boundaries, Identities, Diversity and Environment of teams See this link, which is a great readinghttp://agilitrix.com/2009/12/coaching-self-organizing-teams/It is again interesting to compare BOS with ABIDE on the same SNA canvas a.anani@phenomena.jo
    • Modified BOS and ABIDE on the Same Canvas Modified BOS because I added the change dimension to the original BOS I applied BOS to teams. Increase of what? Decrease of what? Create what? Reduce what? Change what? ABIDE makes you see other perspectives on teams. SNA is a great tool to visualize topics from different angles. Here teams are visualized using BOS and ABIDE on the same canvas a.anani@phenomena.jo
    • Emotional Laddering (EL) of Branding Movement from product attributes to consumer emotions Next slide (23) shows this movement a.anani@phenomena.jo
    • Emotional Laddering (EL) a.anani@phenomena.jo
    • Abhishek CommentTags: Balanced Scorecard, Blue Ocean Strategy, canvas of socialnetwork, Dr. Anani, Phenomena Communications, Social NetworkAnalysis, spotlight a.anani@phenomena.jo
    • Abhishek Comment and Embed Ali Anani is using his scientific background to explain business and social phenomena. In his presentation entitled SNA (Social Network Analysis) of Blue Ocean Strategy (BOS) he provides a new concept to see the tree and forest together. He uses the canvas of social network to study many managerial tools such as teamwork, Balanced Scorecard (BSC), BOS and their interactive feedback. In a likewise manner, he discusses emotional laddering. These are all important managerial tools, and the presentation gives for the first time a pictorial picture of their interactions. Dr. Anani, who is the manager of Phenomena Communications, is known for his creative ideas. This is what attracted him to co-establish Phenomena Communications because it is a fertile land for creative ideas. a.anani@phenomena.jo