The document analyzes a co-authored presentation involving multiple contributors. Various text mining and social network analysis techniques were used to summarize the 96 slides and 121 comments. Different diagrams were generated to show the interactions between ideas and contributors, including idea flow, association, and social network analyses. The analysis found that placing ideas together stimulates new ideas as contributors react and interact, like ideas emitting "pheromones".
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Analysis of Co-Authored Presentation Idea Flow and Interactions
1. Analysis of
First Co-
Authored
Presentation
Ali Anani
a.anani@phenomena.jo
2. Organize and Analyze
The
presentation
was
published
two weeks
ago on
slideshare
It attracted
96 slides and
121 comments
a.anani@phenomena.jo
3. Overwhelming Feeling
The presentation
reversed thinking on one
author to share slides
with others to co-
authorship of one
presentation
This creates feelings of
ownership and allows
ideas to brainstorm in
the same pot
a.anani@phenomena.jo
4. Ideas Pheromones
Ideas proved to have
their pheromones as
most contributions
centered around them
a.anani@phenomena.jo
5. Ideas React and Interact
Putting ideas
in the same
bag make
them react,
interact and
trigger new
ideas
a.anani@phenomena.jo
6. The Flow of Ideas
I applied text mining
techniques to
summarize all slides
and comments. These
led to the generation
of the flow diagram
(next slide)
a.anani@phenomena.jo
8. Idea Association
NVivo software
from QSR helped
in generating the
association of
ideas. Next slide
shows this
association in part
a.anani@phenomena.jo
9. Level of Activity
I add few graphs first for
individuals to show their
“lines of interactions” and
then show the resulting
overall graphs of
interactions
a.anani@phenomena.jo
10. Interactions graphs for Individuals
Idea
Sorting Idea
Quadrant
Aspirati
on Map
a.anani@phenomena.jo
11. Interactions graphs for Individuals
Char Fantasy
les Idea
Co-
authorship
Idea
Communit Approval
y Idea of Co-
authorship
Idea
a.anani@phenomena.jo
12. Interactions graphs for Individuals
Collision
Ideas of Ideas
Wheel
Shrinking
Purposeful Idea
Ideas
14. Ideas Social Network Analysis
Contributors interacted and spin off
ideas surfaced out. The following slides
show different diagrams for these
interaction. NodeXL software was used
for these analysis
Colors reflect clusters of ideas’ whereas
size of spheres reflects attention given to
a specific idea.
The location of an idea
(peripheral, bridging, , connectivity to
other ideas) reflects how many comments
and/or slides this idea generated
a.anani@phenomena.jo
15. Different Perspectives
Different perspectives to see
the results from different
angles and emphasis. This way
all ideas get fair exposures
a.anani@phenomena.jo
17. The Circle Diagram Illustration
The slide shows
Charles is very
active. The marine
blue circle of Charles
(highlighted with a
key) shows his lines
of activities. Charles
main contributions
are marked with the
tick sign. Charles has
been involved in
discussions and in
contributing slides
a.anani@phenomena.jo
25. Ideas Kitchen
Putting ideas from
across the world
in one place results
in new ideas with
different flavors
and tastes
a.anani@phenomena.jo
26. The Perspective of Sally Smith
Gratefully, Sally Smith
contributes her perspective
and assessment of the shared
presentation.
Not only that as Sally has
published three posts
highlighting this experience
a.anani@phenomena.jo
29. George Sciberras
Added the Next Slide
We may go in different
directions at the
beginning, but
eventually we must go
in one direction
That is the essence of
next slide
a.anani@phenomena.jo
31. Charles Prabakar Added the Next Slide
The slide is in
response to some
comments
a.anani@phenomena.jo
32. IDEA MANAGEMENT PROCESS within Idea Market Place (linked to Idea Portfolio & Execution)
1. Ideate it! 2. Select it! 3. Prototype it! 4. Market it!
(Screen the ideas using organize
& analysis framework and then (Bring it to action) (Cookies vs. Cookie dough)
slot them within portfolio )
Co-Workers 1. Filter, score (i.e. based
on likes, attention etc)
Y
Engage with LOB and
the best Z
partner with them in
disruptive/break- prototyping.
Customers Consumers through ideas using
Dr.Ali Anani’s network Deploy it in large Scale in
interaction charts. partnership with LOB.
3C Model
2. Rationalize them within Monitor progress per
current the established
•Select the Opportunity space.
Product/Channel success criteria.
•identify the job to be done/ Monitor progress with KPI
portfolio using Sally’s
unmet needs. leading question within & Success Criteria.
•Collect ideas using 3G Model the “organize & Deploy it in a smaller
analysis” framework. scale target market in
a geography.
3. Develop business case Fine tune with
Glean model & plan (including incremental innovation.
both tangible &
Collect data points to
intangible value part).
justify the pre- Execute steps in iteration and
Gather Go established ROI. in the same direction in
4. Roadmap/slot it within
company’s Strategic alignment with George’s tug-
plan. of-war style metaphor using
3G Model Prepare for large purpose driven leadership
5. Decide with clarity and scale deployment style
certainty. - Secure funding.
5. Iterate It! close loop innovation
Celebrate & Motivate 3C’s to come up with more ideas!