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Formula for success

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This e-book introduces and explores the "bee-flower" as a dynamic metaphor for businesses. So many new ideas surfaced out, which I am sharing with you. This e-book is a compilation of posts on the bee-flower metaphor, which received interests as evidenced by the comments on the individual posts and their wide sharing. These interests prompted me to publish this e-book, hoping that it shall be of interest to the reader.

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Formula for success

  1. 1. Formula for Success Formula for Success
  2. 2. Managing Partner Phenomena Communications
  3. 3. PhD Ali Anani - Managing Partner PhD Ali Anani : As General Manager, Dr. Ali Anani heads and supervises a team of talented young professionals, and manages the overall brand strategy - ensuring the cohesiveness and creative parts of each campaign for all Agency clients. Dr. Ali Anani holds a PhD from the UK (1972). He has a wide experience in many fields. His accomplishments include the writing of more than eighty publications in international journals, the writer of three printed books in Arabic and one E-book in English. He has written widely for the media and presented a TV program and many radio programs. Dr. Anani main credit is his creativity thinking where he scored among the top %5 creative people worldwide. Dr. Anani is an invited lecturer for more than fi y international conferences and an author of many business slogans. Moreover, he has travelled to more than fi y countries as an invited speaker and consultant and has consulted for many international agencies including UNIDO, Atomic Energy Agency, UNDP, ESCWA, private businesses and governmental agencies.
  4. 4. 4 Why I started Writing for beBee? A Creative Metaphor for Storytelling BeBee Is to Be Persistent Not All that Glitters Is Honey Preparedness Capacity Standing on Feet of Clay New Insights on Dealing with Competition Defeating the Impossible Collective Adaptations Pollination of Inspiration Freezing Options Failure of Social Networks-Beware beBee Can We Manage Fractal Time? The Bees Metaphor and Business Healthiness The Sting of Habits Ideas Sleeping Patterns The Strategy of the Guilty The Bee as a Metaphor for Storytelling What Is in My Jar? The Honey Paradoxes Suspended Doubts The Hedgehog in My Honey Buzzstorming more than Brainstorming Strategic Perceptions Ideas Waggling Dance Dancing for What? Creative Marketing Attractions Bees Butterfly Effect Watch out for Business Ideas from Bees Businesses Driving to Success 5 7 8 10 11 12 14 15 16 18 20 22 24 26 27 29 31 33 36 38 40 42 45 48 50 53 56 58 63 68 70
  5. 5. 5 Why I started Writing for beBee? Of more than (170) presentations I wrote, one presentation occupies a dear place in my heart. The presentation is titled «Reverse Businesses-Trends and Applications». One magnet that attracted me to write to beBee is the fact that the brains of bees age in reverse. The older the bee gets, the younger its brain becomes. As I am getting quite old, I feel the need for my brain to grow in reverse. I want to be a bee. The bee produces an antioxidant that protects the brain and I want to protect mine as well through the interactions with other «bees» on the beBee platform. I want to reach the readers and by using the shortest paths possible. Bumblebees fly the shortest distances between flowers. No other creature knows how to do that and I need to follow the steps of bees to shorten my steps. Not only have that as the bees do that equally welled in sunny and cloudy days. They use different navigation tools to guide them. I may face similar conditions with sunny days by having many readers or cloudy days when readers walk away from my posts. I need to keep the proximity with the readers at all times. Bees use the minimum amount of wax in building their honeycomb structures. At beBee
  6. 6. 6 we need to use the minimum number of words so that a reader may finish reading a post in less than one minute. I have the opportunity to learn from beBee authors and readers on how to do this. Bees produce honey, which has all the necessary healthy food components. I am here to feed my brain with many concise ingredients. The bees buzz on this platform all types of ingredients that may keep my brain healthy. Like honey is a perfect food, so be Bee is a perfect platform. A honey bee visits between 100-50 flowers per trip. On beBee platform I may visit fifty buzz posts in one trip. Bees dance to alert each other to the source of food. On this beBee platform authors and readers alert each other to great post by sharing, commenting, liking and messaging. I want to dance for a grand purpose. Bees pollinate flowers and «bee-ing» authors we pollinate our flowery ideas on this platform. Bees live in colonies. Each colony smells different to bees, this is so they can tell where they live! beBee has many different hives and a reader may find his/her way to them as a bee finds its way to its colony. I am privileged to be a bee with beBee
  7. 7. 7 A Creative Metaphor for Storytelling Telling stories is a great marketing tool. Turning this potential into results is a major goal of marketing. Stories have their power. The word power inspired me with the idea of batteries as a source of power to move stories. Using batteries as a metaphor for storytelling is worthy. The flow of current in a battery and the flow of events in a story is one example. The battery potential and story potential is another line of thinking. The resistance to current flow and the resistance the protagonist faces from protagonists are related. The medium of the story and the electrolyte in a battery inspire many relevant ideas. The genre of the story and the type of battery to select may suggest many lines of thinking. The parasitic reactions in a battery and the parasitic events in a story both harm. Dealing with such parasites in batteries might act as eye-opener for a storyteller and what to do. There are so many lines of parallel thinking between telling a story in form that emulates how a battery works. I discussed these possibilities in a post on LinkedIn. I would love your feedback on this idea and if it would be helpful in telling your story.
  8. 8. 8 BeBee Is to Be Persistent I watched a video, which was released only three days ago, showing a bee with great persistence to find her way to survival. The bee nested in a preexisting hollow in a wall of a house. To block her in the wall, one member of the family owners blocked the hole with a big nail so that it would not be possible for the bee to go out. To the surprise of the family, the tiny bee with no light to see and small size compared to the nail managed to move the nail. The family happened to be there to be surprised by the wonderful bee and its persistence to find her way out of all troubles. The family captured those great moments by taking a video, which is certainly worthy of watching. A bee managed to remove a nail planted in a cement wall. This is a tough task for a human. It shows how difficult it was for a single bee weighing less than three grams to do the job. Apparently, the bee has sufficient intuition or intelligence to work first on the cement surrounding the nail inside her prison. These are the weakest points to deal with. Having persistently done that, it eventually managed to find her out to remove the nail with greater flexibility to take the nail out completely and throw it. We build tunnels of hope and then we block them with nails of doubts, suspicion, and loss of self-confidence, excessive negative thinking and loss of persistence. We need to take those nails out instead of implanting them. They darken our lives and make the problems more difficult to solve. Even if the nails corrode into powder on their own they shall corrode our minds. A small bee is teaching the world to throw obstacles away, be hopeful and persistent to do it alone if necessary. If a single bee managed to move away a problem weighing many times her own weight alone, are we less able to do more?
  9. 9. 9 Not All that Glitters Is Honey I envisage beBee platform as a field of different flora. The members are the bees that pollinate the flora and produce honey in different varieties. It is not only that not all that glitters is gold, but also is extensible to honey. The reverse is true, if honey doesn›t have a striking golden color it could still be a high quality one. I love creative metaphors. They are the real flora that attracts me to hopefully produce good-quality honey. The bee metaphor is so rich and inviting and in honor of this great metaphor I am writing this post. Honey has many qualities depending on the type of bees (we readers and authors), type of flora (posts and ideas exchanged here), the environment (how suitable it is not only to produce good quality posts), the processing of honey and its storage and transportation. Honey has many great ingredients. Harsh treatment such as heating it fast will degrade it. We need to keep the discussions warm; else we degrade the quality of our posts and ideas. Honey has sugar which may convert to other undesirable materials by heat or yeast. Compliments are sugary, but if offered with constant pumping may convert to undesirable products. Posts should not be too «watery» because they may invite in yeast in and convert the sugar into undesirable products. To keep the yeast out, keep your comments just watery. Storing honey under the wrong condition may deteriorate it. If you have a «stored» idea in your mind waiting for the right time to publish then make sure it is stored probably. Honey is kept in tight glass jars because its component might not attack glass. It is different with metallic jars. Prolonged storing is also undesirable for the same reasons. Honey is true to itself. It is us who might cheat and add sugar and other materials that make it of less value. It is up to us to keep the value of what we write on this platform so as to stay with our inner and respected values. Low quality honey has a lot of inverted sugars; let us not invert our sugar as well. Cloudy honey loses its commercial value. Let our honey be free from the clouds of doubt, negativity and selfishness.
  10. 10. 10 Preparedness Capacity We have different preparedness to fulfill our needs. We may increase our preparedness capacity in varying ways. If we limit our capacities we may tend to become aggressive and belligerent. Is that what makes a bee a bee and a wasp a wasp? This question hovered over my mind and I am presenting my thoughts here. A bee has the body to serve its needs. Its hairy body and legs helps bees collect pollen from plants. Even the eyes of bees are hairy. After sticking the pollen to their hairs the bees move the pollen to their hind legs which where they are kept in the pollen baskets. The bee then mixes the pollen with nectar to feed the bee larvae. The flowers too reciprocate by sending patchy ultraviolet light to guide the bees to their nectar. On top of that, some flowers have flat surfaces so that the bee may comfortably suck their nectar. The structures of the flower and the bee serve to make the life of the other easier. The bees work extended hours and don›t hibernate. Their life is devoted for others. In arid areas some bees raid other bees› colonies to steal food. Those bees who work hard don›t steal. They remind me of authors who «raid» other authors› publications and steal them. This is the reflection of their «drying up» of ideas and falling on wrong practices. We may consider doing what bees do in these cases. Bees collect the resinous was from trees to fill in cavities and to stop parasites from entering their hives. It is not enough for bees to hold nectar on their tongues so that the liquid evaporates and honey is produced. It is equally important to protect the stored honey. We need to produce honey-like posts. To do so, we need the equivalents of nectar and pollen to produce great articles. We need great readers who are willing to take the nectar and carry it on to other readers through recommendation, commenting, sharing and the rest of disseminating great posts. This beBee platform is for bees and not wasps who are predators
  11. 11. 11 Standing on Feet of Clay In one of his comments on my last post titled «BeBee Is to be persistent», @Javier Cámara Rica wrote «beBee is competing with giants, but some of them are giants with feet of clay». I found myself imagining somebody walking with feet of clay in a hot sunshine. The clay dries up and this person having his feet breaking into pieces. There are businesses that have feet of clay. They give many promises which they can›t fulfill. As soon as those businesses are exposed to the sunshine of reality they lose their customers. Loss of customers means loss of revenue and drying up only to shatter into pieces. Those businesses shall never have feet to stand on again. Research has established that more than %75 of business developmental ideas come from customers. Losing customers means losing their ideas as well. Customers abandon a business to a competing one and in the process provide them with their ideas. This way the original businesses not only lost its customers, but also strengthened their competitors. The relationship between a business and customers shall survive if both parties find it beneficial. The bee-flower positively symbiotic relationship serves as a great metaphor for businesses-customers relationship. The bees need the pollen from the flowers to as vital source of protein in the diet of adult bees, but it is also important as a feed for the young bees. Pollen structure varies and the plants bees favor certain pollen because they have the right structure. Not only that, bees need nectar and some plants Re able to offer both pollen and nectar. In return, the bees pollinate plants. Businesses have to offer the customer something of value to attract them. The more they may offer, the greater they shall attract the customer. Every business should ask itself «what pollen and nectar» may I offer the customer bees? Answering questions like this one are of vital importance if the businesses shall not have feet of clay. It is difficult to grow many plants that attract bees in clay soils. Businesses should look for the right type of soil to decide what plants to grow so that they may offer customers with the right pollen and nectar. Only then those businesses shall get their honey. I find the beBee platform serves a great metaphor and model for growing healthy businesses.
  12. 12. 12 New Insights on Dealing with Competition Dealing with competition is a tricky issue. The blue ocean strategy calls for creating your own space away from competition. As I commented to a post on competition written by Jean L. Serio, businesses don›t sell to competitors; they sell to customers. Focusing our attention to competition might distract us from paying enough attention to understanding customers and how to deal with them. The result is swaying the customer away to the competitor. We have a saying in Arabic «show them a red eye», meaning warning disobeying people with punishment if they don›t conform. But a bee doesn›t see red color. What if a person is too blind to this color then what value it serves to show red-eyed color? The same reasoning validates for competition. A business shall only be threatening a competitor with colors that he doesn›t see. What waste of effort this can be! Your competitor might be a bee-like in hardly sleeping. The competitor is hyperactive and is alert to your move. It is only when the competitor is having a shot snap that you may attack him. Knowing the habits of your competitor serves in making timely actions. The competitor could be wasp-like and killing him may fire back at you. Approaching the territory of a bee or wasp may cause them to react vigorously and harm you and your business. You need to fully protected with clothes (and preferably white clothes because wasps are cool to them) before attempting to approach the nests of bees and wasps. However; it is this strong desire
  13. 13. 13 to protect their colonies that we may trick bees and wasps alike. Building a fake nest of suitable colored sack, which looks like a nest, shall keep these insects away. They are very hesitant to enter a costly battle by invading these «fake nests». Your competitor might be smarter than you think and killing his business will only bring greater harm to you. Some insects like wasps when squashed release a volatile chemical that brings the attention of other wasps. Soon, the place will flood with them. Killing one competitor might bring along tens of them. Not only that as we may repel bees and wasps with sprays only to invite other insects that happen to enjoy the smell. Beware of repelling a competitor only to invite the unexpected competitors. We make other mistakes when dealing with competition as we do in dealing with bees and wasps. The sting from either of them may swallow and look more terrifying than it is. We tend to magnify our fear. The competitor might bite us and our skin swelling because of it. The bite may look much more harmful than it is. We focus our attention and resources to deal with a worry that is not worthy. The above discussion leads me to say that as important as it is to know your competitor; at least equally important is to know your customer so as not to repel him to your competitor. Remember there are always alternatives to going into direct competition. Killing your competitor could be costlier than distracting him. Even though you may visualize the competitor as a wasp, he may be repelling other competitors away from you. Be creative in dealing with competition. I want to extend my genuine thanks to Kevin Pashuk for permitting me to use his photo as the background image of this post. Even the image shows a red eye which serves the purpose of this post; I eye Kevin as a great supporter and human. To enjoy Kevin›s great photography I urge you to visit:
  14. 14. 14 Defeating the Impossible You may stretch your mind immediately upon reading the two following statements. Even though they appear to be ocean apart; still they share a common factor. Bees aerodynamically shouldn›t be able to fly, and Leicester started the campaign as1-5,000 outsiders for the titleafter almost being relegated last season- the «most unlikely triumph in the history of team sport». These two statements are myths. The mere fact that the bees fly contradicts the notation that they shouldn›t be able to fly. That Leicester City Football Club won the league title doesn›t fit with the slim prediction that they would win it. How then the bees and the football club defeated the almost impossible imagination to happen? First of all we need to defeat our self-defeating attitudes. We imprison ourselves in false assumptions and then we believe these assumptions. Why do we tend to imprison our imagination by negative thinking? If there is a will, there is a way. The bees found their way by changing the game rules. To compensate for their small size which renders them aerodynamically inferior they do two things. First, they flap their wings faster. Second- the bees create what I would call «bee
  15. 15. 15 effect», in emulation of the butterfly effect. Bees rotate their wings while flying. This rotation creates pockets of low air pressure. This in turn creates small eddies above the bee’s wing which lift it into the air. This makes flying possible for the bee. We need to find alternative ways of doing things. We need to widen our imaginations and think differently to arrive at new and more efficient approaches of doing works. Likewise Leicester City football club they flew to victory and became champions. They had less infamous players, less fortune and on the surface they appeared distant winners. They won because they flow a many in one. The players lifted each other. The coach flapped his wings to make the team fly easier with great results to defeat what seemed a far possibility. In addition of coining «The Bee Effect» as mentioned above, I want to coin another word. «Beetweeps» to refer to messages made on this platform. The bee has still much more to teach us.
  16. 16. 16 Collective Adaptations Bees continue to amaze me with their behaviors and adaptations at all levels. I believe it is the collective adaptations that make bees a subject of worthy consideration. It is through simple societal classification with agreed roles for each class that creates the fractal complexity of their behaviors and collective adaptations. Complexity starts from following simple and few rules that feedback to each other leading to the emergence of fractal structures. Flying birds that fly with a V-shape is one example. I believe that it is the dividing of the bee society into three classes that led to the emergence of unique fractal structures that is conducive to collective adaptation. The adult bee society consists of: The drones (male bees), the workers and the queen. Three classes communicate so well leading to complex fractal behaviors that we notice in bees such as their dancing. The triangle of the three classes isn›t an ordinary one because it allows for rapid communications through dancing and excreting pheromones. The collective adaptations of bees during difficult times that attracted my attention as I believe we may draw many lessons from them. The synchronization between roles to allow for the maximum collective adaptability is what truly amazes me. Local actions move fast across the while colony consisting of about 80,000-60,000 bees. For example, during winter times, the bees act to adapt collectively. The workers collect a sticky material from the buds of trees to glue cracks and openings in the hive. They also limit the size of the entrance to keep cold air out. But they have also to adapt collectively internally. They do that by getting
  17. 17. 17 closer to each other and form clusters so that enough attention may be given to the still maturing bees. Not enough food, drones are kicked out so that the maturing bees may have enough food. Simple rules not only lead to the emergence of great social structures, fractal honeycombs with astonishing fractal structure and qualities, but also of fractal adaptations to external AND internal conditions. It is all fractals in fractals that make the world of bees magical. The hexagonal cells of honeycombs have been shown to use the least amount of wax while incorporating the maximum number of living units. It is using the maximum space with the least requirement for wax that amazes the mind. Apparently, it is not only enough to have simple rules for making beautiful fractal structures; it is equally important to have «behavioral structures» leading to fractal adaptations. Are human societies guilty of ignoring one or both of these necessary structures by ignoring simple rules that lead to their formation any way? Lots to ponder on and for long times and the beBEee Society could provide unique results by just being simple, communicating and following simple rules of classes and behaviors as bees do.
  18. 18. 18 Pollination of Inspiration Bees act as pollinating agents. Bees on beBee platforms are indifferent. We read a buzz, get inspired, write a buzz and publish. Flowery ideas may go in many forms like bees do. They might go into complete metamorphosis, or stay as an egg, develop to larval and pupal stages before becoming adults. This buzz started upon reading a post which resonated with me and authored by Karthik Rajan. The post reminded me of a promise that I made to my father at the age of ten by never gambling. I never did. This promise stops me from taking very risky issues. But, what shaped my identity more is refusing to accept «easy money». Cheating people by stealing their money, their time, their comfort and you name it are actions that I disrespect, the least to say. I don›t like stealing, but do we steal honey from bees? Is that ethical? This question suddenly popped up in my mind and found that indeed it is an issue. Bees produce honey and store it to live upon in winter. We steal it even before the bees mature enough to be able to starve for a while. The result is that bees die and their numbers are dwindling. Some authors steal the honey (ideas, works, publications and you name it) and accredit themselves with the «stolen honey». I wonder how money young bees starved to death because their managers stole their ideas and then drove the young talents out of the hive!
  19. 19. 19 Do we have to be ethical with bees if bees aren›t ethical themselves? The bees throw out the drones (male bees) once they do their job of fertilizing new queens and especially when food supplies are limited. We are living in the age of corroding identities and ethics. It is not only materials that corrode. When materials corrode they may turn into a powdery form which easily blows away. I hope we aren›t turning into powders. We do when we lose our values. We gamble our futures. We become slaves to bad habits. A gambler risks not only himself, but also his/her values as well. I know of a gambler who offered his wife to get money to gamble. The issue becomes terrible when gambling affects our environment. We pollute it and gamble our survival like we tend to over draw honey from hives and kill the bees. The bees are pollinators of about one hundred crops. The Bee Effect is operating again wherein what appears a personal issue scales up and cause great harm to all societies. The Bee Effect has consequences not less than that of the butterfly effect
  20. 20. 20 Freezing Options Is it better to have one option, few options or many options? As important as these questions are, answering them is not as easy as it sounds. We say it is better to select from a big heap of options than from a small one. In facing threat we have two options: fight or flight. As I was watching the video below it became evident to me that the option of fighting the source of fear is frozen. The passengers in the plane facing terrible turbulence had one choice- to fight their fear with praying to God to save them. Flight was not an available option. Being in a physical plane or an imaginary one may lead to the same conclusion. I visualize social groups as a plane in which individuals conform to the majority and thus freezing many of the options available to them. Let us think of the video example again. The passengers shared the following: ·Common fate ·Similarity of behavior as passengers were all praying for their safety ·Proximity
  21. 21. 21 These three factors have been discussed in literature. Limiting choices can lead to conformity among groups because they have a common and purposeful goal: to survive. In a bee colony we find conformity because of limited option on the roles of the queen, the drones and the workers. Even though huge numbers of bees live in a colony yet it runs smoothly because of strict role definition. A second great advantage of freezing options is focusing. We experience this daily while watching TV with hundreds of channels. If you have one TV set and each member of the family wants to watch a different channel conflict starts. This is one evil of having options. The second evil is even if you are alone at home you keep using the remote control moving from one channel to another. You end up watching almost nothing. The value of freezing options is having more engagement. We see this in nature. In bees colonies every bee is engaged doing its job. Again, we have different options of engagement and having many options. Is it different from having many opinions? Which level of engagement to take especially when this engagement expresses an opinion? For example, you are reading this buzz right now. You could leave reading it (I hope not), or continue reading. When you finish reading it you would favor it, tag it, share it, write a comment and recommend it. There are other options available. It turns out that engagement itself follows a power law in which one or few options have the real power and many options have low power and the remaining one have moderate power. In the bees colony the power is in the hands of queen and the rest have to do their jobs in coordination with others. They have this option: conform or die. This could explain why Pareto›s Rule exists. Few employees (%20) do most of the work (%80) and many employees (%80) do only (%20) of the required work. Performers limit their options and therefore their engagement is high. They are the oxygen of the work while the nonperformers are the nitrogen-like. Like air composition it is almost %20 oxygen and %80 inert nitrogen. Does the atmosphere composition relate to the working atmosphere?
  22. 22. 22 To focus we need to limit options sensibly. Bees teach us how. Several groups go in different directions foraging. Once a group finds food they start dancing so that other groups may join. Or, if needed, they send smells to alert far away groups. Now, options are limited. All bees go for the food source. They help each other, but then each bee knows what work it has to do. Having many options is great for their initial screening mindfully. Once an option is reached the group dynamics work. All conform and only limiting the options will lead to focusing and engagement. We can›t be Jack of all trades. Trading in our selected option is then the way to go. Those employees who don›t conform are like the drones in a bees colony- show them the way out. These three factors have been discussed in literature. Limiting choices can lead to conformity among groups because they have a common and purposeful goal: to survive. In a bee colony we find conformity because of limited option on the roles of the queen, the drones and the workers. Even though huge numbers of bees live in a colony yet it runs smoothly because of strict role definition. A second great advantage of freezing options is focusing. We experience this daily while watching TV with hundreds of channels. If you have one TV set and each member of the family wants to watch a different channel conflict starts. This is one evil of having options. The second evil is even if you are alone at home you keep using the remote control moving from one channel to another. You end up watching almost nothing. The value of freezing options is having more engagement. We see this in nature. In bees colonies every bee is engaged doing its job. Again, we have different options of engagement and having many options. Is it different from having many opinions? Which level of engagement to take especially when this engagement expresses an
  23. 23. 23 opinion? For example, you are reading this buzz right now. You could leave reading it (I hope not), or continue reading. When you finish reading it you would favor it, tag it, share it, write a comment and recommend it. There are other options available. It turns out that engagement itself follows a power law in which one or few options have the real power and many options have low power and the remaining one have moderate power. In the bees colony the power is in the hands of queen and the rest have to do their jobs in coordination with others. They have this option: conform or die. This could explain why Pareto›s Rule exists. Few employees (%20) do most of the work (%80) and many employees (%80) do only (%20) of the required work. Performers limit their options and therefore their engagement is high. They are the oxygen of the work while the nonperformers are the nitrogen-like. Like air composition it is almost %20 oxygen and %80 inert nitrogen. Does the atmosphere composition relate to the working atmosphere? To focus we need to limit options sensibly. Bees teach us how. Several groups go in different directions foraging. Once a group finds food they start dancing so that other groups may join. Or, if needed, they send smells to alert far away groups. Now, options are limited. All bees go for the food source. They help each other, but then each bee knows what work it has to do. Having many options is great for their initial screening mindfully. Once an option is reached the group dynamics work. All conform and only limiting the options will lead to focusing and engagement. We can›t be Jack of all trades. Trading in our selected option is then the way to go. Those employees who don›t conform are like the drones in a bees colony- show them the way out.
  24. 24. 24 Failure of Social Networks-Beware beBee A question keeps buzzing my mind on the failure of social networks and their root causes. The idea that bee› networks fail and we may draw lessons from their failure and causes deemed worthy to me. I discuss in this buzz this possibility. What lessons would be pertinent to the beBee social network? Bees› colonies are experiences declining numbers of bees and colony failures. This prompted some guiding research on this topic. A leading research on «Chronic sublethal stress causes bee colony failure», revealed some very interesting findings. One major finding is that many pathogens and parasites can be found in both failing and surviving colonies and field pesticide exposure is typically sublethal (below lethal doses). How can below lethal doses stress bees› colonies and impair colony function? It turns out that what I coined previously «The Bee Effect» is functioning. Two colonies, with similar stress levels can have divergent fates. This study demonstrates two key aspects of how stress on individual bees can disrupt colony function and lead to colony failure. First, a stressor must have a chronic impact (over a period of several weeks) before we see any noticeable effect. Second, a how a stressor that impairs colony function by causing them to be susceptible to failure experiences from stress at earlier points in their life cycles. Stress is causing bee colonies to fail. Bees experience high levels of stress when exposed to pesticides, preventing colonies from functioning properly.
  25. 25. 25 The dominance of social bees as crucial pollinators stems primarily from their social organisation: large colony sizes are supported by the efficient coordination of tasks across group members, such that colony performance is better than a collection of uncoordinated individuals. It is a paradox that while bees who work together to succeed, it is the weakness in this strength that leads ultimately to their failure. Several stressing factors which are damaging, but not lethal combine and unpredictably collapse the colony. Eventually one bee gets stressed cascades its stress to the whole colony. The strength in weakness and the weakness in strength are operational. A bee has its power to work Lessened, its memory weakened and foraging capability reduced becomes «epidemic» and cause the same for other bees. Pathogens, parasites, cold weather and other factors combine to stress a bee. These factors combined can stress a bee even if singularly each factor is below its stressing level. What drew many bees to the colony of beBee? Nagging factors such as reducing the quality of services provided to the previous colony. The answer is in reducing messaging among bees, frequent breakdown of services, pathogen members and a host of other factors. One major factor is what I coined as «The Expectation Stress». Members expect improving services when in fact they deteriorated. The unexpected collapse started as evidenced by withdrawals, less engagement of authors, less comment on posts, complaining messages and a lot more of negative impressions. A single factor might not cause the collapse; combined we witness their negative impacts. BeBee team should benefit from these facts and only have one direction: keep removing the stressing factors and never fall in the expectation stress trap. Very hopefully, they shall.
  26. 26. 26 Can We Manage Fractal Time? Fractals show similar patterns which recur at progressively smaller scales, and in describing partly random or chaotic phenomena such as heart beats. The question is time fractal? If yes, can we then manage fractals? Can we manage the partly chaotic time? Pareto Rule says that we spend %80 of our times doing %20 of what we should be doing. I hope that reading this buzz falls within the %20 things worthy of doing. Pareto Rule follows a power law meaning that a relationship between two quantities such that one is proportional to a fixed power of the other. This way the relationship is scale-free. No matter how you zoom in or zoom out in a shape it keeps its shape similarity. To have a feeling for what I say I strongly advise the reader to watch the embedded video below. Fractals means there are few events that have very strong impact. There are also many events with small impacts and a range of events with moderate impact. Likewise; do we tend to spend the bulk of our times in a similar fashion? Do we tend to allow ourselves to get immersed in few activities that take most of our times and in many activities that take small percentages of our times? How important are the activities we spend most of our
  27. 27. 27 times on? In simpler words, are there many hours in doing few things and few hours in doing many things? My Google search led me to fantastic source on surveys about time usage by the American Time Use Survey. On digging, I found the following chart: The graph shows that we tend to spend our times with few activities consuming most of our time and many activities consuming a little percentage of our time. Is time fractal, or are we making it so? Our heartbeats show fractal patterns. Is time the heartbeat of our activities? May we treat time as we treat our heartbeats? When electrical impulses, which direct and regulate heartbeats, don’t function properly we may suffer from fast heartbeat, too slow heartbeat, or too early (premature contraction), or too erratically (fibrillation). Time is the heart of what we do and we may diagnose it and treat it as we do with our hearts.
  28. 28. 28 The Bees Metaphor and Business Healthiness Our heads are like hives filled with ideas. Some of them keep buzzing in our minds and don›t sleep. Other ideas are like some bees that hibernate in winter only to wake up later. Some ideas take a short rest before staring buzzing and looking for a flowery idea to suck its nectar and pollen to produce a honey-like idea, pollinate their ideas and in the process produce beeswax. Beeswax is very useful as antiviral and antimicrobial wax in many industries such as in cheese protection. Hopefully, you don›t need to ask «who spoiled my cheese». Beeswax is a source for creative ideas and innovations. It also represents variety of seasons, aroma and flavor. It is reinforces flavor and make sure your ideas become tastier. If your ideas were pollinated by bees which visited pollution-free flowers then you shall have a high quality wax. Negative thinking and other toxic pollutants will pollute the flowery idea and bees taking nectar from them shall only produce low quality wax. Toxic work cultures are polluted and produce low quality wax. No wonder organizations with good bees and flowery ideas are sometimes unable to preserve their ideas and talents for they produce inferior wax. Again, «The Bee Effect» emerges as polluting the culture of an organization also pollutes its flowers and workers (bees) are taking polluted nectar. A low quality wax is produced which can›t properly protect the organization and a culture of blame prevails. And the vicious cycle repeats. Instead of gluing the organization together, it intoxicates it. This thinking is in full alignment with the very thoughtful Buzz which Dr. Edward Lewellen
  29. 29. 29 published on beBee recently. In his buzz titled «Vision, Execution, and Culture», he wrote «Vision, execution, and culture are inextricably linked together. And, I wonder, have you ever considered the mental and emotional context each one creates». The beauty of organizations acting like a bees› hive is that they live on flowers, bee pollinating them so that more flowers will produce and all products have great uses. It is polluting the culture that leads to inferior products. A healthy culture is of great significance in ensuring the quality of otherwise great products. Allowing wasps of negative thinking shall only turn flowery ideas into thorny ones. A healthy organization shall only produce healthy products. It is not enough to produce wax; it is more important to keep the quality of wax high to glue the organization together and to protect its interests against wasps. We need organizations with the right bees, right flowers and right culture. The role of leaders is to ensure the alignment of these three factors. The selection of bees (employees), flowers (product ideas) and keeping a good culture are pre-requisites for the success of any organization. This requirement is the assurance that the organization will feed the queen (customer) with the right jelly products so that the customer may not churn. If an organization lacks something it shall not be able to offer it.
  30. 30. 30 The Sting of Habits Understanding habits is a great way to enhance selling and marketing efforts. If people have the habit of chewing mint gums after eating a certain food then it takes little effort to sell both together. Habits are thus the attractant that bring the bee to your flower (product). Habits have the structure of a -3Act story. You need a trigger which reminds you of the habit routine to perform it and then the joy of performing it. Notice it is all joy because for the customer, whether the habit is a good one or not. The bee that discovers a flower to extract its nectar soon forms the habit of re-visiting the same flower. During daytime it depends on its color as a trigger to the bee and on its fragrant smell to attract night insects to perform their habit of sucking the flower. The beauty here is that enjoy the nectar and flower enjoys being sucked because this is the way for the flower plant to reproduce. http://www.slideshare.net/hudali15/habit-marketing There is a big lesson here for salespersons and marketing staff. If they visualize their business as the flower and the customer as the bee then they need to do what the flower does to the bee. Of all the competing flowers a certain bee species will favor a plant to suck its flowers. The bee (customer) shall search for the same flower and makes a habit of re-visiting. Breaking habits is difficult and loyalty-based habits are the assurances your customer shall stay loyal. Habits are great motivators and conduit of keeping your
  31. 31. 31 customers charged. Habits reduce resistance of customers to your products and services. You may find many examples in the presentation below: http://www.slideshare.net/hudali15/habitbased-marketing Remember the simple rule: build joyful habits with the customer and you shall win. Visiting beBee site is becoming a habit. The fact that you are reading this buzz is the proof. This is a good habit, which I hope to continue. The variety of flowers allows for the satisfaction of all bees (readers) because not all bees shall favor the same flower. Somehow, people developed the habit of visiting social websites that proved only waste of time. The visitors know it is a bad habit, but can›t get rid of it. A habit is a habit and it sticks. This prompted one person (Maneesh Sethi) towrite an ad stating «I›m looking for someone who can work next to me. When I am wasting time, you›ll have to yell at me or if need be, slap me.» In fact, he offered money for slapping him. You see, the cost of removing a bad habit is high and sometimes need painful treatment. How about replacing the human slap with an electric shock? In fact this was done and there is a product in the market (Pavlok) that does this. There is a better solution when a habit stings you is best to be internally- motivated to change it. Or, better make a habit of rejecting bad habits.
  32. 32. 32 Ideas Sleeping Patterns Ideas are like bees in the head. Do bees sleep? Similarly, do ideas sleep? We keep saying sleep on your idea, but can we truly do that. For a long time people believed bees don›t sleep. Recent researches proved this to be untrue. Two major factors determine the pattern of sleep in bees. These are: age and type of work they do. Young bees are in charge of cleaning the cell and nursing. These jobs aren›t physically demanding. The work shapes up the sleeping habit. Young bees sleep in quick naps. The job requirements change unpredictably. Who knows when larvae would need help at pre-defined times? This brings the idea that ideas require continuous catering and when we have a fresh ideas we can›t sleep on them for long times. These larvae-like ideas need attention at unexpected times and we may afford only quick snaps if we wish to give due attention to them. Can a mother afford more than quick naps when she has a newly born baby?
  33. 33. 33 As the bees grow older they become workers. The workers have to forage outside the hive. They labor and therefore their sleeping patterns change to one with a rhythm. They need to relax. If not, they shall get stressed. Old ideas are the same. They do the hard work. They need to have their rhythm of sleep. They are like old worker bees if stressed they lose their communication ability such ability to dance meaningfully. This means failing to tell other bees where the pollen is or where a new hive location is. The same with ideas if we tire them and don›t let them sleep they lose their communication skills and don›t find where interested parties are. If an idea buzzes in your mind then treat it as a young bee till it grows older and then to serve other jobs. BeBee is a new idea and it needs to do cleaning work- removing unnecessary issues. The beBee Team can only afford short naps. Hopefully the idea shall grow and then the beBee Team shall be able to have a stable sleeping pattern. One thing for sure is the Team shall not need an alarm clock to wake up. The buzz shall do it.
  34. 34. 34 The Strategy of the Guilty When somebody knows or is accused of being guilty what he / she do? Admit, and if not, which action to take? Do they follow certain strategies or take actions randomly? The «bee and flower» metaphor helps us charting out the answer to these questions. One of the biggest environmental conflicts we have is when a popular and profitable commercial product is supposed to protect us turns to be a real health hazard. Certain insecticides that were making huge profits to their manufacturers turned out to be bees-killers. This is hugely alarming as bees pollinate at least two-thirds of the food crops we eat. Scientific findings can be a cause of huge conflicts and accordingly many stories start rolling. companies relying on making huge profits are facing the dilemma of accepting scientific research and lose the profits, or defend their positions by claiming they aren›t guilty and strategize their actions? The second option has been the one of choice. How a guilty party could find ways to defend its actions? This brings me back to the mini-
  35. 35. 35 buzz I made yesterday asking for what illumination the background image produce? Yes, the orbits meant communicating well to defend a guilty case. But there is more! The guilty companies used different strategies to attract some parties to defend their case and get them orbiting in their clouds. Strategy of Dilution- Two chemicals shall not react fast if in much diluted solution. Dilute the issue by attracting some writers and speakers to the «orbit cloud» to defend the harmful insecticides. They are expanding the orbits cloud by having more parties involved and even making it more complex to deal with. Strategy of Cosmetic Coating- by coating the issue of conflict so that it shall have a different facial value. Like limestone that sinks in water; however if coated with a fatty material it floats. This is how ducks, for example, float on water. The companies coat their evil products and actions with cosmetics such as donating money to good-will organizations. Strategy of Substitution- An important thing to know about substitution reactions on benzene is that you will NEVER get exactly what you want. You must then use methods to separate the stuff you don›t want. The guilty companies use similar strategies by changing the issue and substituting it with other issues so that many new issues may appear and their opponents shall NEVER get what they want. They consume the opponents› resources in clearing the by-issues and consuming up their resources wastefully. It is diverging strategy as well. Strategy of Attention Diversion- You may make a reactant change its direction by favoring another reactant. These companies know that noisy swarms of bees distract our attention. These companies do what the bees do- create noise and make it so noisy so that it becomes our main troubling issue. The noises they make vary from holding seminars, radio and TV symposiums, contracting authors to defend their products and place the blame on the users. The users find themselves in face-saving situations and a new issue emerges. Strategy of Enantiomers- there are many asymmetric molecules that are so similar, but with one difference in one enantiomer will turn polarized light to the right, whereas the other one shall turn it left. Thalidomide, which caused great problems to babies born from mothers who took it during pregnancy, is one example. The guilty companies pool defenders who turn the light to the other direction. They play on asymmetry to turn the
  36. 36. 36 polarized right to their advantage by supporting research that their products are safe to use. The Spinning Strategy- We feel our heads spin when our body balance is lost because of infection in the middle ear. The guilty companies try to get their opponents to spin-off balance by bombarding them with accusations, threats and use of some influential people. It is like an electron losing its spin in its orbit. The result is that their opponents lose focus on the main issues, being in a state of unable to think because of their heads spinning very fast. They become like a drunken bee. There are more strategies. It is amazing how the «bee-flower» metaphor is so versatile. I could derive many strategies directly or indirectly from it. Grow the thorn, change the color, use deterring smells (such as guilty companies do to pollute the smell of a rosy issue» are again strategies that guilty companies use. To be guilty and to defend your guilt with smart strategy requires finding a smarter strategy to deal with. Let us formulate one together. Let our voices be heard. Alone, this is not doable. For a bee knows that the noise of their swarms shall be heard gar more greater than one bee. We need to tune our sporadic «noises› into a musical one that don›t make people feel off-balance; but rather chanting their cause.
  37. 37. 37 The Bee as a Metaphor for Storytelling Stories are the flowers that attract readers and customers and keep them glued. Unfortunately, the reverse is true and a bad story can repel readers and customers alike. I find the bee-flower metaphor a living and dynamic one in helping writing an attractive story. You need a conflict to write a story- a conflict with yourself, the family or the society. I wrote a -20slide presentation on how to build a conflict. This presentation won the status of Presentation of the Day and so far has attracted more the forty thousand views. You may wish to read it. http://www.slideshare.net/hudali15/visual-storytelling32366375- The bee-flower metaphor is strikingly helpful. The -3Act story structure is just right for this metaphor. The lock finds its key by using it.
  38. 38. 38 In Act 1 we have the setup for the story. Bees leading their normal life till an issue appear. The place (hive) is crowded, communication with the queen is interrupted, crowdedness stress makes the bees unable to perform their dance well or the weather becomes too chilly for the bees to stay. The -2Act starts with the bees deciding to find a better place. A place that gives them plenty of flowers to suck, warm weather, water to drink and a place that keeps the bees away from creeping ants. The bees realize that they need to fly together as a swarm because they make their buzz more heard this way. They have a common purpose and fly together. The queen gets tired and they have to find a temporary place to rest. They find a tree and their numbers in thousands make a huge mass on the tree. They need to send scouts to find a permanent place. Many things can happen, which allow for increasing the challenges for the bees. The humans may try to kick away the bees from their temporary hive. Or, the scouts find different suitable locations for a new hive, but have a conflict on which one to select. Or, the scout bees get cheated. They forage for nectar in flowers that were caffeinated so that the scouting bees get stimulated. Their prime concern is diverted from finding good nectar to finding stimulation. Struggle starts between the stimulated scouts on where to live. Their normal decision-making process is deformed and the struggle continues. Instead of solving this conflict, the antagonist enriches the flower with a caffeine-enriched liquid so that instead of the bees buzzing him, the antagonist is buzzing them with nicotine. The conflict heightens. The Bee as a Metaphor for Storytelling Act3- solves the conflict. A pharmaceutical company finds a product that removes the effect of nicotine from flowers. Or, the bees change the scouts. Businesses look for locations to expand and start new ventures or branches. Isn›t that relevant to what the bees do. The story of bees is also our story. Donna-Luisa Eversley commented on my last buzz «The Sting of Habits» by writing: My new-found habit is facilitated by various social media publishing platforms. The hosting platform that encourages engagement and welcomes the sharing of my words to an
  39. 39. 39 international market meets my needs. Habits can generate loyal followers, and the hosting platform should develop its own habits or culture to encourage this. Though I was stung by the bookstores I moved on, not unhappy with their service, but their relevance in my life changed. Maybe I need to be continuously stung, as a reminder that change can create disloyal followers, but keeping abreast of customer needs, requires paying attention – hence stinging yourself and the customer. Thanks Ali Anani for your thought provoking post! Isn›t this transformation a story by itself? Yes and the comment of Donna-Luisa is a mini-story on its own. beBee- you are the new location for many writers and readers. I know you shall keep your flowers nicotine-free.
  40. 40. 40 What Is in My Jar? Two experiments conducted in two jars brought the idea of this buzz. The jars are similar, but their contents differ. In the first experiment if you fill a jar with contaminated water and a similar jar with pure water and freeze them they shall give you different ice crystals. The pure water shall give well-shaped crystals whereas the other impure water shall give ill- shaped crystals. Dr Masaru Emoto is the pioneer of this work. It is not only the contamination of water; it is also the purity or contamination of our feelings that lead to the formation of «healthy» or «ill» crystals. Fill two jars with the same pure water. Label one with love and the other with hatred. Freeze water in both jars and again healthy feelings give healthy crystals and the bad feelings- labeled jar produce shall produce bad crystals. Interestingly, if you label the jar with more than label, say one for love and one for appreciation you shall get different, but well-shaped crystals. Is it the energy of emotions in action?
  41. 41. 41 Contamination could be from the material filling the jar or externally from what feelings we give to the jar. It doesn›t matter if you fill the jar with water or rice. This was experimented and same results were obtained. Filling two jars with rice and labeling one jar with love and the other with hatred showed amazing results. The rice in the love jar lasted longer. See the video below: We are filling jars with honey. Honey and honesty share the first four letters which make the word hone. We fill the jar with honey honestly and both sharpen each other so that better and long-lasting honey shall result. The purity of honesty adds to the purity of honey What Is in My Jar? There are practices which lead to filling the jars with poor-quality honey. Honey to which sugar is added, pollen has been removed, vitamins and enzymes cracked and minerals remove. Few honey producers fill the jars with poor quality honey and label it as original. Double faking in action: faked products and faked labels. You may imagine the harm they may cause. Let us remember that our chests are the jars. We have the choice of filling them with pure love and label them accordingly. Or, we may fill our chests with grudge and hatred and label them with grudge. Let us fill the jars with pure honey. The honey shall give crystals of great shape or, you know better by now. BeBee- the bees are filling your jars with their honeys. I hope we continue filling it with pure honey in association with great feelings of love, respect, gratitude and acknowledgement.
  42. 42. 42 The Honey Paradoxes BeBee describes authors as producers of honey. We produce buzzes like bees. Not all buzzes are of the same grade honey. So, what is a good buzz? Amazingly, answering this question reveals many paradoxes. An appealing and clear honey to the eye isn›t a high grade honey. Our senses mislead us to buying an inferior product. We may even pay more for it. Turbid honey has pollen in it which is highly enriched in proteins, but it causes the turbidity of honey. It is the ill-extraction and/or treatment of honey that deprives it of its pollen and other useful ingredients. Processing honey should be minimal if the honey is to keep its valuable ingredients such as antioxidants, vitamins and minerals. Turbid honey is in fact a sign of quality. Turbid Buzzes This brings the question the quality of buzzes here on beBee. Producers of honey (authors) try to use the best nectar while avoiding polluted nectar. However; there initial drafts shall be turbid. We say that the art of writing is re-writing. But re-writing is in fact «processing»
  43. 43. 43 of the draft. We run the risk of losing the «pollen» and other useful ingredients and make the buzz clear, but devoid of substance. Have you experienced this? I did and found that my defined drafts were of lesser quality than the original. Cosmetically, the buzz reads better, but its value diminished. I write when I have the idea crystallized in my mind. The linkages between ideas are strong. However; like processing honey with heat resulting in converting its fructose sugar into an inverted sugar, so my over-heating the draft by critical revisions. We don›t add sugar to an already sweet cup of tea; else the tea becomes to sweetened to drink. Is intervening with a natural process a harmful thing to do? Honey Wives and Honeymoons “Love drips like honey from the hive, constant, sweet, precious, into your heart each and every moment if you let it.”―Amy Leigh Mercree When we address our wives as honey, do we wish our wives to be «clear» or «turbid»? In trying to make a wife look clear some husbands tend to yell and use an overly force to make things «clear» to her. A wife may have great pollen-like and vitamin-like ingredients that degrade under processing. Not different from this is trying to «filter wives› behaviors». The ultra filtration process removes most of the pollen and also mixes water into the honey. Excess water invites the yeast to spoil the honey. The honey candle of love shall not lighten because of the dampness of water that will absorb the «heat of love». Bubbles will rise faster in honey that contains more water. Don›t make your married life bubble with nothing. Keep the honey natural if you wish to extend the «shelf life of your honeymoon». Sugary Praises Adding sugar-like praises to authors quite often may deteriorate their buzz. Adding sugar to natural honey lowers its quality. Press the favorite button and the share button only when true. These actions are sugar-like; they spoil rather than sweeten a buzz if used undeservedly. Sharing is a great sweetener and the same rule applies. I hope this buzz merits your actions of liking, sharing and commenting!!!
  44. 44. 44 Suspended Doubts Intriguing questions cross my mind such as: ·When to suspend writing to beBee? ·When to suspend commenting? ·When to suspend negotiation? ·When to suspend dealings with a business partner? ·And many more The «bee-flower» metaphor is of great help in answering these questions. I wrote here a post on «The Honey Paradoxes» in which I explained that suspended honey has a better value than pure honey because the suspended particles (pollens) are rich in proteins.
  45. 45. 45 We devalue honey if we remove the suspended pollen particles. However; the paradox is that people prefer transparent and clear product to a suspended one. Our senses deceive us. Sara Jacobovici responded with a beautiful buzz titled «When Turbulence Clearly Makes Sense». In the buzz, she elaborated on the idea by asking « Does clarity allow you to see better or are our senses being deprived of being able to experience the quality of turbulence? Are we a culture that defines “murkiness” or “opacity” as unclear or impure versus engaging in the challenge of extracting those valuable elements within the conflict»? We are seeking clarity from turbidity. Is this sensible? In fact, this is not only sensible, but is also much needed in business, life and even in drug administration. Suspicion is lack of trust, which leads to suspension. Yes, again suspension emerges in lack of trust. Suspension serves as an indicator whether to continue «swimming in the turbid waters», or suspend and eventually withdraw. Let me show by example. You are negotiating a deal. At one point you become suspicious and suspend the negotiation. Why do you suspend? Are you leaving pollens in the honey of negotiation that makes it cosmetically unappealing? May be the counter negotiator is making it turbid for you to quit and leave behind the goodies? Remember that suspensions, no matter how turbid the waters of negotiation are, are pausing periods and the suspended issues may settle on its own. This brings another issue to the negotiation table. There is need to differentiate between trust and suspension. I like this quote from Marwan Sinaceur «While distrust (trust) involves having negative (positive) expectations about another’s motives, suspicion is defined as the state in which perceivers experience ambiguity about another’s motives». Suspicion creates suspension and turbidity. That is to say suspicion creates particles that suspend in the «water of negotiation». The Suspended Doubts Metaphor «Suspended Doubts» is the metaphor that I suggest here. Doubts are the particles that make our waters turbid and air cloudy. Beware of what particles you have. Remember that removing suspended materials may cause harm if dealt with improbably. Suspended flour in a flour mill may catch fire and cause huge harm. Wouldn›t be better to suspend it in
  46. 46. 46 «waters»? Do not burn your suspended flowers or pollen. They are inflammable. When I have suspicion people are no longer interested in my buzzes on beBee, for example, I know how to tame my suspicion so as to reduce the suspended doubts without losing trust in self. Suspensions are alarm lights to pause and think positively.
  47. 47. 47 The Hedgehog in My Honey Scattered items they may seem, but they have something in common. I collected the item and put them in the figure shown below: The image shows chestnuts and a chemical molecule both looking like a hedgehog. The amazing thing is that the molecule also functions the way a hedgehog protects itself. The story of the fox and hedgehog is alive. The fox knows many things, but the hedgehog knows one big thing- how to protect itself from the predators such as foxes. As soon as a fox gets near a hedgehog it shall stay back because the hedgehog will show shoot up its scaring prickly spines. The predator stays away. Some plants use same strategy to protect themselves. They roll-up like a hedgehog does.
  48. 48. 48 But what does this buzz have to do with all this info? The next section shall reveal the analogy. Now, a Cornell food scientist has identified an antimicrobial compound in a honey that makes it a promising candidate as a natural preservative to prevent food- borne illness and food spoilage. This amazing compound has the shape of what the authors describe as a rotary hair brush. The unique chemical structure of the compound allows it to create hairpins, which are then twisted into a helical structure. These pins are aggressive and can penetrate the membranes of other bacteria and thus creating a passage for itself. They work as a hedgehog does by piercing the enemy. To me they look like a helical hedgehog. Honey has many more secrets remain to be uncovered. Its healing power reminds us to be real bees and realize that we too have great potentials to be discovered. Instead of cheating the quality of honey, let us mine out the valuable secrets hidden in the golden drops. Another lesson is the to appreciate the unity of our universe. Honey, plants and hedgehogs defend themselves using same strategy. Are they talking to each other? I dedicate this post to Sara Jacobovici for her continuous support and prompting me to write and keep on writing. Her inspiration goes beyond description.
  49. 49. 49 Buzzstorming more than Brainstorming We seek for finding ideas blossoming to give flowers enriched with nectar and pollen so that they may get pollinated and spread fast. We brainstorm to get better ideas with greater potential to flourish. Seeking an idea is not different from a bee seeking a new location. Great ideas carry us to new locations with new challenging landscape. Do we have the fitness to occupy the peaks of the new landscape? How do we know it is the fittest? It is amazing how that the «bee-flower» metaphor may help us in answering these questions. When the space is filled with competition and movement becomes very restricted one option we have is to find a new location where we may have enough space to move more freely. We need new ideas to take us from the red ocean to the blue ocean. We may split groups like bees do and go in swarms finding a new location. Bees don›t assume and are patient. They don›t rely on one opinion. They scout different possibilities before choosing a new home. To do that they take first a temporary shelter like a tree branch.
  50. 50. 50 They stay there till they find a new home spacious and kind enough to attend to their needs. They send hundreds of scouts to find new places to live. Now, the bees have to select on place to live as we have to decide on one idea to work on. The scouting bees do a waggle dance that has significance. The dance points to the direction of the potential new home and its suitability. Not only have that, the scouting bees try by their waggling danced to attract the maximum number to its new-found location. The scouting bee that gets a critical number of bees wins. Still amazing is that the duration of the dance is proportional to how far the new-found would be home is. Depending on the richness of the food source, she may perform up to 100 waggle runs in a single dance. In holding buzzstorming sessions the bees› model may serve us very well. The person who finds a great idea is the most authorized one to defend and do waggling dances to attract others to it. He/she needs to dance to his/her idea to show which direction it shall take us. Group storming suffers from peoples› tendency to conform. However; the bee avoids this as each bee is responsible for attracting others to its flower. Who is better equipped to do that than the owner of the idea? Sara Jacobovici commented on my previous post by writing «I think your ebook should be titled Formulas for Success Ali Anani. This buzz, «strategy formulation» is an example of another formula you created. With your permission I would like to summarize it in the following way: Boundaries/space (where you stand, what your capacity is) over Direction (which way you are heading) minus Rationalized Fear («ignorance based fear») plus Sense of Time = Positive Strategic Positioning. Is there a better way to describe this post with the same formula? I tend to believe it is also applicable to buzzstorming. I formulate this as «Strategy Consistency».
  51. 51. 51 Strategic Perceptions In strategy formulation we need to know where we stand before we may decide where to go. Knowing where you stand is helpful in knowing your areas of strength to build on them. Equally important is realizing your areas of weaknesses because no matter how strong you are your strength is determined by your weakest «bone». To know where you stand throws the challenge of knowing also your limitations as well as your limits and boundaries within which to move. The Liebig›s Barrel is a great reminder that the capacity of a barrel is limited by its shortest stave. Sometimes we waste our resources by filling the barrel above its capacity only for these efforts only to overflow and pour out. It is total waste. You need to raise the lowest stave before you may add certain ingredients. In life we tend to do the opposite by shortening the shortest stave. The «bee-flower» metaphor is helpful in picturing what fear does to us. You need to know your customers (type of bee) you are dealing with. Strangely enough and worse we may turn a customer
  52. 52. 52 into a competitor due to misunderstanding your customer. A bumble bee is safe to handle. It shall not harm you unless she feels threatened by you. If threatened, it shall sting the aggressor. But that is assuming it is a bumble bee and that it is a female as well. If a male, it can›t sting. Moreover, a bumble bee doesn›t have ears. May be they feel the sound vibrations. Be like a bee and don›t hear gossip or rumors and rather «feel» your way through. Keep your customer a customer and don›t turn him/her to an enemy. You may hold a bumble bee in your hand safely. It is fear that makes us react negatively and threat the bumble bee so that is replies by stinging us. Unnecessary fear or ignorance-based fear makes us do the wrong actions and use our resources inadequately and then wonder why most strategies fail. Deep fears make customers disengaged and then withdraw. Adaptive strategy is realizing the situation and adapting to it accordingly. If a bumble bee is lying on its back don›t approach it. In this position the bee is ready to sting. It is not only enough to understand your strategic position; equally important is the understanding of the strategic positions of your customers and competitors. How much «honey» you may collect is determined by the shortest stave of your honey- collecting barrel. Your strategic thinking is your barrel and try to make it as large as possible to accommodate your «dreamy goals». Strategic Perceptions Sensing time is an important element in any strategy. When to act? How to sense what your customer needs are? When to ask for customers› suggestion and ideas? When to increase the capacity of your customers so that they may buy more from you? How to establish a symbiotic relationship with your customers like a bee does with a flower? Does your customer hibernate? If your customer is like a bumble bee then he hibernates. Before hibernating, this bee collects lots of nectar and pollen to eat before hibernating. You need to sell this bee before it hibernates.. It is seasonality in action. Or, your customer could be like some bees that don›t hibernate. You do business with them differently.
  53. 53. 53 You need active indicators. Well, then the bumble bee bobbing around your flowers then you know that your spring has arrived and so «spring» on your opportunity. Avoid rusty information in a rusty barrel. This is a formula for strategies failure. Strategic Perceptions I dedicate this post to @Javier Cámara Rica and all beBee Team on the occasion of beBee first birthday.
  54. 54. 54 Ideas Waggling Dance Some ideas emerge suddenly. You try to track their origin, but in vain. The idea of this post occurred to me while watching the video embedded below. All of a sudden my eyes froze on an image in the video. Here it is: I took a screen shot of one of the scenes of the video, which mesmerized me. I combined with two images one for electron orbitals and one of a butterfly. All sorts of crazy ideas started their waggle dance in my head. Truly, I felt my head turned to an idea hive. Ideas Waggling Dance Do bees generate electromagnetic waves as they dance? Do they follow certain rules so that their dances have quantum levels as electrons do resonating in their orbitals? The bees waggle dance with orientation to the sun. Are bees orbiting the sun as electrons orbit an atom (the atom is the sun in case of bees)?
  55. 55. 55 Startling for me is the shape of the orbitals resulting from the waggling dance of the bees? Doesn›t it look like a butterfly? I wrote before in few of my buzzes here about «The Bees Effect», in emulation of the butterfly effect. Well, here I see it visually. The bees waggling dance show the two wings of a butterfly. If so, will electrons also show a butterfly effect? Yes and recent scientific research has shown this to be true.Poul Jessen, at the University of Arizona in Tucson, and his colleagues has found the fingerprints of chaos in a quantum system. Their discovery links chaos to entanglement — the purely quantum property in which multiple particles can become inextricably intertwined, so that making changes to one instantly affects its partners. Are bees the equivalent to the multiple particles and as they waggle dance they become intertwined and that the movement of one bee affects the movements of others? Does a bee dance affect neighboring bees and their environment so that they create «The Waggle Dance Effect»? Is it following simple rules of waggling that lead to this waggling effect? ·Make a round dance only if food is nearby ·Perform a waggle dance is food is far ·Follow the sun orientation to indicate the location of the food Simple rules may lead to complexity. But then does a bee waggle dancing affect the immediate environment for its neighboring bees? And so we may observe a phenomenon similar to the butterfly effect? I am back to what Sara Jacobovici and I have been exchanging waggling dances and in the process affecting each other by taking both of us into new paths- and completely unpredictable ones. Based on my last two buzzes Sara concluded the following formula for success: Boundaries/space (where you stand, what your capacity is) over Direction (which way you are heading) minus Rationalized Fear («ignorance based fear») plus Sense of Time = Positive Strategic Positioning.Is there a better way to describe this post with the same formula? This buzz shows that bees follow the sun direction and as the sun direction changes so the angle of the dance of the bees. It is again the sense of direction and sense of time that bees do perfectly well. Their direction is controlled by the sun and it varies accordingly. When we comprehend in greater depths our senses for direction and time some great discoveries shall emerge.
  56. 56. 56 Dancing for What? One of the most fascinating dances to watch is that of bees waggle dance. This is not a dance for joy only; it is far more to invite other bees to join in a new hive location or nectar source. It is a way of communication. We dance for joy. We humans dance for fitness, expression of joy, fitness and reflecting a lifestyle. We dance to the music of a great idea. We may dance slowly, lovingly or we may dance as fast as a bee. Are these expressions of our moods? In my previous post «Ideas Waggling Dance», dear CityVP Manjit made this challenging comment «We can try to model the world over and over but that is the same modeling that human beings have been doing for so long. I am seeking transformational effects. The dance within us is a good starting point. I discovered today that one group of scientists are moving away from brainstorming to bodystorming - using dancers as organic modeling to better understand the world ofmolecules. http://www.sciencemag.org/news/11/2012/bodystorming-dance-grooves-show-how- molecules-move The change in this dance is this movement we explore and through that we emerge. Society is the change in our hive, and our home changes from that waggle within us»
  57. 57. 57 I responded to the comment as follows, in part «We build on new info and adapt our thinking accordingly@CityVP Manjit. This is a great comment because it is now possible to study how molecules dance in far better and visual ways than we could have done before. Technology is opening many new horizons to see things beyond our human capability». Do molecules dance? We human bodies are mostly water and a bunch of molecules such as lipids, proteins and polysaccharides. Do these chemicals dance in our bodies? Do these dances mean anything? It is the advancement of science and technology that enabled us recently to probe these questions in depth. Or, as Manjit asks, the change in this dance is this movement we explore and through that we emerge. Society is the change in our hive, and our home changes from that waggle within us. The pollination of ideas extends further as I dance to its music. This is again reflected in the exchange of comments between a notable thinker and me: «If beBee is to define its mission I find this segment from this post that@Anees Zaidiwrote serves as a compass to show the directions «He let them swim in the ocean of obscurity, vagueness, curiosity and intellectual appetite. He encourages them to compete, discuss, debate, argue, agree and disagree. He always encourages bees to produce excellent grade of honey». Ideas need to collide. Ideas are like molecules they energize each other, twist each other, bend each other, rotate each other, and stretch each other and a lot more. Research has revealed fascinating facts how molecules dance in our bodies to perform certain tasks. Just the following video and dance to its depth. It is an astonishing video as it shows we are dancing bodies. Amazingly also is how molecules look like zippers as they open and close. You don›t have to be a scientist to appreciate music as much as I don›t have to be a musician to enjoy music or poet to enjoy poetry. For which idea or purpose our societies dance?Chas Wyatt asked in his comment on my previous post « If you wanted to know something would you waggle it, instead of googling it»? I hope this post is of help in finding an answer to your question, Chas
  58. 58. 58 Creative Marketing Attractions It is a dream for a business to attract repeat customers and keep their loyalty. Not only that, but also to waggle dance to their friend to attract them to your business. This is a form which I call «Perfect Marketing» because the business owner has his clients do the marketing for him willingly and at no cost to the owner. It is amazing how bee-flower metaphor may teach us how to arrive at this perfect marketing. It happens because the bee and flower maker a perfect «lock-key» mutual and beneficial symbiosis between them. Till recently, our apprehension of this relationship was missing newly-found facts. What we knew is that the flower has many cues to attract bees such as smell and color. Recent research findings have disclosed astonishing facts. The flowers send electric signals to the bees inviting them for to their nectar and pollen. To build trust, the flowers change their electric signals to inform the bees that their nectar has almost depleted so that the bees do waste time visiting an empty source. I just wonder how many businesses tell their customers they are out of stock! Plants generate a very slight negative electric charge from their connection to the ground. That is not the only way as I shall explain later. Bees generate slightly positive charges by their physical movement. Waggle dance is very hectic physical movement. Now, you may imagine the attraction between flowers with negative electric charge a positively-charged
  59. 59. 59 bee! It is attraction. Even more surprising this attraction has a three-pronged advantage. It helps the pollen stick to the bee to pollinate other plants and to make it easier for the bee to find the flower. But more dazzling is that the flower let the bee know when to visit the flower or not. The flowers send a different electric signal once their nectar has been consumed. Bonding the bee to a flower serves as a great metaphor for bonding customers to a business. Will businesses move fast enough to create signals that invite the customers to them? Flowers try to stand out from the crowd by using different electric signals. Are bees the originators of the Blue Ocean Strategy? Plants generate electricity from photosynthesis. These electrons may be trapped and used for power generation. It is possible to harvest electrons to generate electricity. In fact, every photon of sunlight that is captured by plants is converted to electrons. Pilot plants have been successful in capturing these electrons and generate electricity. The electrons may be connected directly to a power source or captured as a chemical reactant to control the behavior of plants. See the video below as an example. The bee-flower metaphor is of great value for us to capture the sunlight of information so as to generate not only electricity to light the lamps, but also to lighten our way to finding more creative ways to attract, keep and build lasting relationship with customers. Electrify your customers and send them the right signals to stay within your «electric field». What electric signals is beBee sending?
  60. 60. 60 Bees Butterfly Effect A small change in a parameter might cause a drastic effect and in much greater magnitude is referred to as The Butterfly Effect. Bees create their own butterfly effect in many ways. We may learn a lot from this bees› effect and draw important lessons. I shared the following image on beBee and it invited for some very interesting comments. This fact encouraged me to write this buzz. As you see from the image a small act may with a simple look at a bee and end up with a sting. What is interesting is what happens after the sting. Bees Butterfly Effect
  61. 61. 61 Source: https://www.bebee.com/content/528733/558836 The buzz generated lovely feedback from prominent minds, to which I am very grateful. To accommodate for these views I am expanding on this graph by going beyond the Get the Sting phase in the above figure. I find a good way to incorporate all opinions by adding the Expanded Golden Circle and the Five Whys Tools as is shown in the figure below, The original Golden Circle addresses three questions:
  62. 62. 62 Why, How and What. In the Expanded Golden Circle I am adding also «Where» and «When» for reasons I am revealing later. Where and when cover the space-time relationship. Bees Butterfly Effect Let me illustrate by example. If you approach bees when they are hungry or thirsty they become aggressive. Because they are aggressive they try to rob other bees from their stored food. This makes the prey bees angry and a fight start. To alert the whole colony of a starting fight the bees release a pheromone. A «bees fight», in emulation of dogs fight, starts. As the fighting intensifies bees release more pheromones. The release of pheromones invites for more trouble as more bees join the battle. A positive feedback that quickly leads to havoc. Some bees get killed and their bodies invites for more pests and insects to feed on them. The bees fight that started as a small one ended in chaos. Now, if you get close enough to the fight and without protection you may get the sting. Not all stings are of same pain level. If you get it on the head it is less painful than getting it in the nose. So, selecting the wrong time (when) and the place where the bees were fighting combined determined to what extent to you were harmed. You may decrease the pain caused by the sting by how you treat it. Using false treatment methods may lead to the worsening of the pain. Not all stings are bad. In fact, we need them sometimes if we want to advance. You may be aware of the analogy to fish. If you keep a tiny shark in a pond of fish the fish shall keep moving for fear of the shark may eat them. Likewise; ideas that are quiet in our minds may stay dormant. We need the bee sting to keep them moving and alive. On beBee we are the bees who sting each others› mind so that our thoughts may pollinate each other. I dedicate this post to CityVP Manjit for he has been a real sting of ideas in my mind. Stings that keep ideas alive so that they may propagate and develop. He commented on he original buzz by saying «Instead of saying «Get the Sting» I
  63. 63. 63 would say «Get the Honey». We live in a society that is politically stung, and where marketing buzz is being highly questioned. No one will ever find fault with the land of milk and honey. This is after all the honey bee and it is the bumble bee that can sting many times and Bumbles don›t make honey. Let›s not be a bumble bee like the politician or the marketer - be the honey bee, protect the hive, and make the honey. Even if I compare the honeybee to a Samurai, it is in the romanticism of the Bushido Code, and not the true reality of actual Samurai history. Focus not on the sting for it a reminder of the stung». I welcome all of your stings, dear Manjit.
  64. 64. 64 Watch out for Business Ideas from Bees I honestly believe this buzz is relevant to all businesses and that beBee should consider it seriously. Studying bees provide us with valuable lessons and business ideas. The world of bees is amazing with its complexity; yet an illuminating one. «Bee-ing in the bee» and observing their habits may provide ideas for businesses to capture and apply. What the bees hate and what the bees like are two areas worthy of consideration. Let us start with what the bee hates as an analogy to what your customers hate. Bees hate thirst. Bees don›t store water in their bodies and so depend on its availability. We tend to do the wrong things in providing them with water. If we don›t understand the bee (customer) our offers shall go astray. Many people add sugar to the water so that the bee shall be delighted twice by having water and food simultaneously. During summer
  65. 65. 65 days this can be very wrong as sugary water makes the bee get thirsty fast. Same with salty food and as sugar and salt particles drive water out of body cells and make us feel thirsty. The bee gets angry if feels thirsty and may turn aggressive and sting us. Customers behave similarly and if you leave them thirsty for information, good service and good treatment shall get angry and may sting the business provider. Business may turn these facts to their advantage. If customers enjoy sugary products then they may feel thirsty and in order to satisfy this need they drink sweet juices! This is only to feel thirstier soon and order the sweet drinks again and the loop goes on. This is why people who realized this fact try to neutralize what they eat. You find people taking milk and cookies so as not to feel thirsty. This is a great example of habit marketing. People buy what with what so if these businesses sell one product they may sell the other. To be honest, these businesses need to sell a product that doesn›t inflate the thirst; instead they sell two products, which jointly extinguish the need and in all cases it is a temporary satisfaction as people need to drink again. Bees don›t like deep water and they drown in it. It is not enough to give the bees water; it has to be the right water and place too. We need to help the bees reach the water without drowning and with convenience. That is why beekeepers use pebbles or rocks and the like so that the bees may stick to while drinking water. Businesses tend to forget these simple facts. Knowing your readers, for example, helps you as an author to decide the content and style of your writing. The bee loves shallow water and some readers may prefer simple info. Some authors drown their readers (I do sometimes) with complex and highly specialized
  66. 66. 66 info. The result is the sinking of the reader (customer). Beekeepers may intentionally leave a leak in a faucet so that it is reachable for the bees and ensure the water availability at all times. Business should realize that their bees (customers) may thirsty for information. Keep the faucet of information leaky and your customers shall be grateful. If the customers find no info available they shall start the rumors mill. Again, businesses should realize that if they leak sweet information it should be neutralized; else the customers shall get thirsty and demand for more sweet info. The more they get, the thirstier they become. Many businesses tend to leak very sweet info to raise their stock prices. But they should beware of very thirsty customers! Not all smells attract the bees. Some smells actually repel them. Marigold flowers have very pungent smell and are bee-repellent. Business shouldn›t assume that bees like all flowers. They should observe and learn what attracts the customers and what repels them. There is also a second reason why bees hate very strong smells. Bees communicate by releasing pheromones (volatile chemicals) to bring the attention of other bees to a message such as their hive is under attack. Very strong flower smells may overwhelm the smell of the pheromone and the bees lose their ability to communicate. Businesses tend to do the same mistake that flowers do: they outcry the customers› voice and customers lose their
  67. 67. 67 communication. We are experiencing this. Look at the attraction beBee is getting from customers who lost their voices and communication on some other competing platforms. No more able to comment, share info or messaging are but few examples which repelled customers to migrate to friendlier platforms. BeBee is a great example of lessons derived from bees. People got drowned in competing platforms, lost communication, found the smell repellent and their thirst for good service was only satisfied with sweet promises to make people thirstier. I hope beBee and all businesses realize these simple, but powerful lessons derived from bees.
  68. 68. 68 Businesses Driving to Success I have shown the analogy between driving cars and driving businesses. The presentation highlighted the role of the driver in driving safely to the intended destination. However; the role of the vehicle and passengers was not discusses. This post shown the forgotten facts that business drivers may overlook. Humans and cars share one thing- only one part touches the ground. When we walk or run it is our feet that are touching the ground. In cars it is the tires. Our feet and the tires are on the ground and they both need special attention. The synchronization between the steering and wheels is crucial to safe driving. Strangely enough, we care about our shoes whether it is comfortable, sized well, branded, appropriate and of matching color. We replace them before they are torn out. In cars, we fail to do the
  69. 69. 69 same. We change tires only if terribly torn out or punctured to the extent that they have to be replaced. I may claim that we also tend to drive businesses on torn out tires. It makes me wonder why we care for shoes more than tires. A manager cares about his shoes being of the last fashion, clean, matching to his suit and don›t pay attention to the tires. Why managers insist on driving businesses on worn and unsuitable tires? Is this the way to drive a business? Like driving cars on different terrains and climates we drive business on changing terrains and climates. We have pebbles sticking to the tires, nails the roads that may puncture the tires, rain that makes the tires slippery, heat that may inflate the tires and make them liable to exploding. I experienced this recently when traveling. We were four in a car taking us to a very important meeting. It was a very hot day and all of a sudden one tire exploded. The smell of smoke was terrible and the dust around us made it hard to breathe. Sitting in the car was impossible because of the smell of the exploded tire. Staying outside was difficult because of the sand storm. It was an experience in which spoiled tires may drive a business to predicaments. We were late to the meeting. Our clothes were dirty adding to the troubles we faced. A business leader knows on which land he/she is driving the business. If on rocky roads the leader opts for tires that are flexible enough to conform to irregular surfaces and with biting edges to adhere to the rocks. The tires shall have a flexible rubbery component to have a better grip. It is not the tires which determine the road; it is the road which determines which tires to use. It is always advisable to change tires in pairs at minimum. Leaders should think about what changes they need to make in pairs to keep the balance and drive the organization to success. Replacing one tire with a different model, size or tread depth can cause a noticeable pull in the steering wheel or other handling issues. The leader shall lose the ability to steer the organization safely. True leader cares for the knowing the ground on which to drive the business so as to
  70. 70. 70 have a grip on the rocky and slippery roads ahead. They choose the right people who have: · the correct» inflation», · material, structure and characteristics which fit with the road ahead, · The adaptability to changing conditions, and · Characteristics to get ahead without «burning out» or torn out or exploding We can›t drive a business to success on faulty tires. It is as simple as that.
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